Digital Marketing Masterclass

Looking for some best practices when optimizing your name, brand, business, or services while marketing on  LinkedIn?

While appearing potentially complicated, LinkedIn marketing is frequently overcomplicated by users and has changed a lot in the past three years. In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, outline some ways to establish yourself as a thought leader on LinkedIn. From an 80/20 marketing method to utilizing videos and photographs, there are many ways to effectively market on this growing platform.

Watch the full podcast here

To learn more about LinkedIn marketing, check out our blog!

Targeting your ideal buyer personas through various digital channels is a great way to reach these groups based on where they spend their time.

Social media is a space where businesses can learn a lot about their consumers. When people visit your site, there is a small tracking code that allows you to target these specific buyer personas. In this video, Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, talk about ways to utilize platforms like Facebook and LinkedIn to reach a target audience. In addition, lookalike audiences allow you to reach others who have similar interests given that social media platforms understand the consumer and how to encourage one to make a purchasing decision.

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To learn more about creating your buyer persona, check out our blog!

Working backwards to effectively identify who the ideal buyer personas are for your business is a strategic way to target these individuals.

From there, you can target these buyer personas with marketing material that is specifically catered to their needs or online behaviors. Watch as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, discuss how to use these ideal buyer personas in your marketing strategy. At Farotech, we write content and push it through a funnel to ‘ethically bribe’ users to engage in obtaining more information.

Watch the full podcast here

To learn more about creating your buyer persona, check out our blog!

Utilizing buyer personas is a strategic way to understand your target customer and ideal buyer.

When marketing your brand, it’s important to position consumers as the center of the story, the hero who, as a company, you will come alongside as the guide. Follow along as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, delve into this story framework for attracting these ideal personas. If you make a client’s story memorable, customers are sure to gravitate to your brand.

Watch the full podcast here

To learn more about creating your buyer persona, check out our blog!

When marketing your business, an important question to ask is: why do I need buyer personas to market?

In this video, Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, unpack this question to help you understand where people gravitate and what messages draw them in when searching online. Buyer personas tell you who specifically might be purchasing your products and services. With the right combination of segmented marketing, you can get the right message to the right client at the right time to build human connection and help your customers feel heard.

Watch the full podcast here

To learn more about creating your buyer persona, check out our blog! 

It is likely that the allocation of your marketing budget will not remain the same over time.

In fact, using data analysis to see which channels and practices are performing best will help you reallocate your budget. In this video, Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, examine the end goal of converting visitors to clients. They talk about the importance of looking at analytics and seeing how results compare to goals set through the lens of site traffic. Marketing is more than just a comprehensive system - do you have the data behind it to find out what is and isn’t working?

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To learn more about maximizing your marketing budget check out our blog

After establishing the best practices when maximizing your marketing budget, it is important to continue these as your business’ marketing strategy is executed.

Watch as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, discuss the Farotech process. Starting with a gap assessment, Farotech will implement a unique process which will measure results and track data through each step. This video takes you through that process to show how we can help your business formulate solutions into one comprehensive and effective system.

Watch the full podcast here

To learn more about maximizing your marketing budget, check out our blog

Managing the different algorithms of social media platforms can be a difficult task when allocating your marketing budget but especially when changes are made and new features are added consistently.

In this video, Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, discuss the sometimes tedious process of monitoring updates on platforms such as Google, LinkedIn, and Facebook. To this end, another benefit of a team-based approach is the ability to see what works best for your business and swap out coordinators in your system when necessary to utilize your marketing budget to its fullest capabilities

Watch the full podcast here!

To learn more about maximizing your marketing budget check out our blog

As a business, it is rare that you will have an unlimited budget to put towards marketing expenditures.

While wanting a lot, it is also important to recognize how much your business is willing to spend. At Farotech, we utilize a team-based approach to marketing. Follow along as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, talk in depth about this methodology and the value of utilizing subject matter experts as you need them. Farotech spends the time to innovate within their specialties and provide the best possible return when working to maximize your marketing budget.

Watch the full podcast here

To learn more about maximizing your marketing budget, check out our blog!

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