Utilizing buyer personas is a strategic way to understand your target customer and ideal buyer.

When marketing your brand, it’s important to position consumers as the center of the story, the hero who, as a company, you will come alongside as the guide. Follow along as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, delve into this story framework for attracting these ideal personas. If you make a client’s story memorable, customers are sure to gravitate to your brand.

Watch the full podcast here

To learn more about creating your buyer persona, check out our blog!