Looking for some best practices when optimizing your name, brand, business, or services while marketing on  LinkedIn?

While appearing potentially complicated, LinkedIn marketing is frequently overcomplicated by users and has changed a lot in the past three years. In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, outline some ways to establish yourself as a thought leader on LinkedIn. From an 80/20 marketing method to utilizing videos and photographs, there are many ways to effectively market on this growing platform.

Watch the full podcast here

To learn more about LinkedIn marketing, check out our blog!