It is likely that the allocation of your marketing budget will not remain the same over time.

In fact, using data analysis to see which channels and practices are performing best will help you reallocate your budget. In this video, Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, examine the end goal of converting visitors to clients. They talk about the importance of looking at analytics and seeing how results compare to goals set through the lens of site traffic. Marketing is more than just a comprehensive system - do you have the data behind it to find out what is and isn’t working?

Watch the full podcast here

To learn more about maximizing your marketing budget check out our blog