When marketing your business, an important question to ask is: why do I need buyer personas to market?

In this video, Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, unpack this question to help you understand where people gravitate and what messages draw them in when searching online. Buyer personas tell you who specifically might be purchasing your products and services. With the right combination of segmented marketing, you can get the right message to the right client at the right time to build human connection and help your customers feel heard.

Watch the full podcast here

To learn more about creating your buyer persona, check out our blog!