Digital Marketing Masterclass

Behind every effective and successful inbound marketing strategy is a plan to help your business achieve its goals.

At Farotech, we utilize a gap assessment that outlines a three year roadmap to identify gaps, opportunities, areas of growth, and more. Watch as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, dive into the efficient system that gap assessments can build for your business. This methodology allows you to see the full picture and hone in on the marketing aspects that will provide your business with the highest return quickly.

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Implementing a balanced combination of inbound and outbound marketing tactics in your marketing approach is vital to success.

In effect, developing a marketing strategy that can produce both immediate and long-term results are two essential components of meeting your established goals. Watch as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, discuss the importance of looking at the big picture and making adjustments along the way with your inbound marketing strategy. At Farotech, we will help identify your business’ end goals and course correct along the way to get there, producing the best return possible.

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What was once a clear distinction between inbound and outbound marketing strategies has slowly transformed into a blurred line between the two methodologies. As an effective system that will generate leads, inbound campaigns today also have the capacity to utilize outbound strategies to disrupt the traditional pattern and grow outreach. Watch along while Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, help breakdown the needs for inbound versus outbound tactics in your marketing mix.

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With many different tools available to help propel your business’ inbound marketing strategy to the next level, HubSpot is one of the most effective and user-friendly platforms.

In this video, Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, have a conversation about the value HubSpot can provide to both businesses and customers alike. While there can be many misconceptions about inbound marketing and its impactfulness in the long term, HubSpot is one of the best instruments to consider.

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Building an effective inbound marketing strategy requires a functional and effective process that works in order to obtain the results you want.

Watch as Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, discuss tying together various disconnected pieces of your process in order to create a vision, track its data, and see the marketing results that your business is looking for.

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Essentially, Search Engine Optimization is one component of a larger systematic marketing strategy.

Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, explain some secret ingredients of a solid SEO strategy. From keyword optimization on your editorial calendar to generating backlinks, it is always important to remain consistent and resilient in your approach to gaining traction in the search engine results process.

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Are you looking for the right way to communicate with your client about the extensive process that is Search Engine Optimization?

Essentially, it is a long game that might require investment, consistency, strategy, A/B testing and more, culminating in measurable results that may not be visible until at least 90-120 days afterwards. In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go into depth about this optimization process. Perhaps your business needs a paid strategy before your SEO catches up or more email marketing, but it is important to remember that Search Engine Optimization takes time before results will be visible.

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When considering how long it might take your business to rank using Search Engine Optimization, it’s important to evaluate the kinds of keywords that you are going after and the level of domain authority that you have.

Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss the different sizes of keywords and how that mixed with domain authority impacts Search Engine Optimization. At Farotech, we search for low and medium competition keywords to help your business develop the authority to rank for higher keywords down the line.

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At Farotech, we will help your business look through domain authority, address any potential issues, and put together a Search Engine Optimization plan to give your website the boost it needs.

In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go through the functionality of backlinks and how they support domain authority and search engine results. Given that not all backlinks are equal, securing one from a high authority site can give yours the search rankings you want. Such a high quality backlink can change your site’s DA quickly, and while you can’t always control who links back to your site, you can control the content that you produce.

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Understanding the types of Search Engine Optimization is an important step before implementing the strategy best for your business. Ask the question: do we need to compete locally or organically?

Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, talk about how to use different types of SEO and why staying consistent is important. They go into depth about identifying what directories your business is on and how to clean up your brand in those locations to match search engine expectations. SEO also ties into domain authority to see how your business ranks on Google, taking into account the new or established nature of your website.

To learn more about Philadelphia SEO, check out our blog!