What was once a clear distinction between inbound and outbound marketing strategies has slowly transformed into a blurred line between the two methodologies. As an effective system that will generate leads, inbound campaigns today also have the capacity to utilize outbound strategies to disrupt the traditional pattern and grow outreach. Watch along while Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, help breakdown the needs for inbound versus outbound tactics in your marketing mix.

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