Targeting your ideal buyer personas through various digital channels is a great way to reach these groups based on where they spend their time.

Social media is a space where businesses can learn a lot about their consumers. When people visit your site, there is a small tracking code that allows you to target these specific buyer personas. In this video, Chris Carr, Farotech CEO, and Lindsey Daku, Account Communications Director, talk about ways to utilize platforms like Facebook and LinkedIn to reach a target audience. In addition, lookalike audiences allow you to reach others who have similar interests given that social media platforms understand the consumer and how to encourage one to make a purchasing decision.

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To learn more about creating your buyer persona, check out our blog!