There are a variety of ways a SaaS marketing structure can formulate, such as running a bit lean, maintaining big marketing departments, or utilizing different vendors.

Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth discuss these different approaches and the value of keeping all moving parts of an effective marketing strategy under one roof. At Farotech, we work hard to outsource very little by maintaining a team of subject matter experts internally. For Farotech’s SaaS clients, we perform a gap assessment as a three to five-year roadmap for success down the line.

Watch the full podcast here

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