It is common for companies with SaaS marketing efforts to face struggles, whether it be when first starting up or throughout their business practices.

From a marketing perspective, there is potentially a cash-flow challenge when a SaaS company is just starting out. Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss potential struggles for SaaS businesses. When starting out it can take some time to gain footing as a business and this video demonstrates the potential growth from being a new SaaS company to becoming a well-known business such as Planet Fitness, an example mentioned in this video.

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