Developing a detailed marketing plan is one important way of establishing goals for your business.

Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go over a marketing plan's value as a reference to establishing both short-term and long-term goals. After these steps are complete, one can evaluate if those goals have been met. This video also reviews how Farotech is able to assess the strategies and tactics established in the marketing plan and their success.

Watch the full podcast here

Check out our blog to learn about more ways to help your marketing plan