When considering why SaaS marketing is so difficult, there are two major problems that particularly stand out.

The first potential roadblock is a financial mismatch which is typically present in a long-term cash flow strategy. Next, a silver bullet marketing approach cannot always support a business’s long term strategy given the frequent algorithm changes that online platforms go through. Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth go into depth about each of these problems and offer a systematic approach to fixing these potential roadblocks along the way for your SaaS business.

Watch the full podcast here

Check out our blog to learn more about SaaS marketing!