Digital Marketing Masterclass

The next step of a successful digital content strategy is to make an offer to potential clients.

These offers need to possess a high level of value to consumers or else your content is less likely to get your target number of downloads or cookies on people’s computers. Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, explain these offers and their need to communicate features and benefits to the best of their ability. Furthermore, the power of story is crucial to your digital content strategy, for often the best stories win. At Farotech our storytelling uses the PPPO acronym: pain, promise, proof, and opportunity.

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To learn more about what makes a killer digital marketing plan, check out our blog

As another component of a killer digital content strategy, marketing automation emails are a great way to reach a targeted group of individuals.

Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss the importance of knowing who your potential client is, which will then dictate the type of marketing automation email that is sent to them. This is a process that might require nurturing these leads to share the content that these individuals are looking for. This video highlights some key components of this digital marketing tool and how your business can implement it into their content strategy.

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To learn more about what makes a killer digital marketing plan, check out our blog

When producing digital content for your website, there are a variety of avenues that your business can take.

In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, begin to break down digital strategy, starting with hub and spoke content. Hubs are larger pieces of content that you then support through other resources on your website. Essentially, it is a whole family of content to rank for. Another element of a successful digital content strategy is having an organized editorial calendar so that all of your content lies in one space.

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To learn more about what makes a killer digital marketing plan, check out our blog

In the telemedicine marketing industry, don’t wait: it is not too soon to start.

Given the pandemic, good enough today is better than a masterpiece tomorrow. Take a look as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, suggest one final tip to telemedicine marketing. With COVID-19, it is more crucial than ever for healthcare centers to communicate efficiently and effectively with their patients and a thoughtful marketing approach is one way to do so.

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You can read more about Telemedicine Marketing on our blog

Using any form of automation with your marketing strategy or telemedicine software allows you to better understand who your website visitors are.

With this approach, you can implement drip marketing to these consumers to ensure that the messages they are receiving are tailored specifically to their needs. Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss a long-term strategy to telemedicine marketing that considers analytics and measuring. Over time, your company database will increase as your site gains more traffic, providing the ability to understand who these potential patients are and thus get them the information that they are seeking.

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You can read more about Telemedicine Marketing on our blog

Developing buyer personas and recognizing their journey is a great tactic to get the right telemedicine marketing information to the right customers.

If healthcare centers take the time to evaluate their lists and segment them to ensure that the right messages are sent to the right recipients, they could potentially save money on paid advertising. Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss a retargeting approach to telemedicine marketing. They explain the value of short-term solutions, as they can develop into long-term processes. With a potential spending freeze, it can be difficult to keep paid aids operating, but with lookalike audiences and messaging evaluation, you can adapt your marketing strategy effectively.

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You can read more about Telemedicine Marketing on our blog

COVID-19 has driven the need to get creative with a telemedicine marketing approach throughout this past year.

The pandemic has greatly impacted the medical community and the latter’s adoption of telemedicine practices was not as difficult as it may have been without the advanced technology we have today. In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, go into depth about what a short-term approach to telemedicine marketing looks like and how to manage potential spending freezes. Businesses need to be more transparent than ever with consumers and following some of the basic steps outlined in this clip is a great start to doing so.

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You can read more about Telemedicine Marketing on our blog

Deciding between Google Ads vs Facebook Ads can have a huge impact on your PPC’s ROI. If you think paid ads are right for your business, the next step is to decide which of these two platforms to use.

Choosing the right medium to run ads through is vital to success, which you can read more about here

Did you know that with digital marketing, videos attract almost twice the number of clicks as image-based ads? In tandem, paid ads and SEO can form an effective, efficient, and profitable digital marketing campaign which can be especially useful for small businesses.

Learn how to balance SEO with the six kinds of paid ads in our blog post here

Utilizing the different social media channels is a great opportunity for SaaS marketing strategies, especially in a Business-to-Consumer methodology.

Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth discuss the value of social media and the potential challenge of interruption marketing. For SaaS companies that typically look to solve a problem for the consumer, it’s possible that these individuals don’t know this problem exists. This video goes into depth about domain authority, target audience, and the ability of a SaaS company to interrupt a consumer’s pattern.

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Check out our blog to learn more about SaaS marketing!