The next step of a successful digital content strategy is to make an offer to potential clients.

These offers need to possess a high level of value to consumers or else your content is less likely to get your target number of downloads or cookies on people’s computers. Follow along as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, explain these offers and their need to communicate features and benefits to the best of their ability. Furthermore, the power of story is crucial to your digital content strategy, for often the best stories win. At Farotech our storytelling uses the PPPO acronym: pain, promise, proof, and opportunity.

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To learn more about what makes a killer digital marketing plan, check out our blog