Utilizing the different social media channels is a great opportunity for SaaS marketing strategies, especially in a Business-to-Consumer methodology.

Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth discuss the value of social media and the potential challenge of interruption marketing. For SaaS companies that typically look to solve a problem for the consumer, it’s possible that these individuals don’t know this problem exists. This video goes into depth about domain authority, target audience, and the ability of a SaaS company to interrupt a consumer’s pattern.

Watch the full podcast here

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