As another component of a killer digital content strategy, marketing automation emails are a great way to reach a targeted group of individuals.

Watch as Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, discuss the importance of knowing who your potential client is, which will then dictate the type of marketing automation email that is sent to them. This is a process that might require nurturing these leads to share the content that these individuals are looking for. This video highlights some key components of this digital marketing tool and how your business can implement it into their content strategy.

Check out the full video here

To learn more about what makes a killer digital marketing plan, check out our blog