When producing digital content for your website, there are a variety of avenues that your business can take.

In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, begin to break down digital strategy, starting with hub and spoke content. Hubs are larger pieces of content that you then support through other resources on your website. Essentially, it is a whole family of content to rank for. Another element of a successful digital content strategy is having an organized editorial calendar so that all of your content lies in one space.

Check out the full video here

To learn more about what makes a killer digital marketing plan, check out our blog