Digital Marketing Masterclass

If you plan on running paid ads for your business, the chances are that you—like most businesses—are torn between spending your limited budget on Google ads vs. Facebook ads. Before you make that decision, you need to find the relative strengths and weaknesses of the two platforms and weigh the most valuable features for your business. If you want to learn more, check out our blog here.

When organizing a marketing campaign, many small businesses get pulled in multiple directions. One source may tell them SEO (search engine optimization) is the way to go, while others swear by paid ads. As a result, they often neglect one approach in favor of another or spread themselves too thin by attacking both with full force. If you want to learn more, check out our blog here.

SEO backlinks can be the most high-risk, high-reward part of inbound marketing. If you can get links from the right websites, your rankings will drastically improve. But, links from the wrong websites are worthless or even harmful to your SEO. If you want to learn more, check out our blog here.

Did you know that there are over 55 million businesses and over 750 million people on LinkedIn?

Whether your business is B2B or B2C, LinkedIn presents one of the best, most valuable outbound marketing opportunities. Despite the massive potential LinkedIn provides, we always hear about how people do not have enough time to learn to use it effectively. If you want to learn more, check out our blog here.

For the last 20 years, we've had companies that build systems, generate leads, nurture leads and the clients and then convert those clients into raving brands of your brand, mission and your vision.  At the heart of this process is maximizing your online visibility through search engine optimization. 

Content production’s value is undeniable, especially in a world where target audiences are looking for quality resources to help them make decisions about goods and services. Yet among marketers, there are still gaps in understanding how to surround rich content with an equally rich and effective content promotion strategy. If you want to learn more, check out our blog here.

Regardless of industry, content marketing is essential to attracting quality leads and establishing your business as an authority. But, companies in the healthcare space are uniquely positioned to attract potentially massive amounts of traffic. If you want to learn more, check out our blog here.

Did you know that with digital marketing, videos attract almost twice the number of clicks as image-based ads? In tandem, paid ads and SEO can form an effective, efficient, and profitable digital marketing campaign which can be especially useful for small businesses. Learn how to balance SEO with the six kinds of paid ads in our blog post

#SEO backlinks can be the most high-risk, high-reward part of inbound marketing. If you can get links from the right websites, your rankings will drastically improve. But, links from the wrong websites are worthless or even harmful to your SEO.

Watch this video to learn about why SEO backlinks can have such a large impact on your SERP rankings and how to identify the best link-building strategies for your business. Backlinks are a great tool to help your messaging get noticed in the SEO game.

To learn more check out our blog here

Content marketing and healthcare can work in tandem when it comes to attracting more traffic to your website.

In fact, healthcare businesses can be strategically positioned to attract a massive amount of search traffic and compete for high-value keywords. Read more about content marketing and healthcare here