SaaS marketing, commonly known as software as a service, involves companies that have online or software products with a goal of breaking down payments to try and get consumers to pay monthly.

In this video, Chris Carr, Farotech CEO, and Todd Smith, VP of Partner Growth, break down what SaaS marketing is and how it functions in a business setting. With typically subscription-based efforts, software as a service also employs a variety of tactics in its general strategy. This frequently internet-dependent tool can be difficult to navigate and this series of videos helps reduce its complexities.

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