There's talking, linking, and connecting, and then there's engaging. The path to authentically engaging with clients is one that's rife with possible missteps, but this engagement also keeps your business alive and profitable. Lindsay Simonds speaks to Sidney Clevinger, a digital marketer, author, coach, and speaker who runs the Better Leads Institute. Sidney discusses why engaging with clients in order to entice them into your business is so important, and the best ways to approach this engagement. Make sure you're at the top of your game when trying to engage with your potential customers. Let Sidney show you some of the best techniques to entice them to put their money and faith in your business.