Aimee Schuster is an expert at marketing the invisible, having spent the last twenty-five years helping B2B organizations like Miller Heiman Group, DLA Piper and Homefinder.com build, advance and energize their lead generation programs. 

Aimee founded Bandwidth Strategy, a fractional CMO and COO consultancy, to help growth-stage organizations drive the right leads into the funnel that result in closed-won business. Aimee uses her experience and a bit of humor/improv (honed as a student at Second City) to create a common language among the all-too-often warring factions of sales and marketing. A go-to voice on sales-marketing alignment and workplace equity, her work has been featured in Fast Company and Business Insider.

We are talking about the psychology and philosophy of using Ai in Marketing, especially in Content Creation. We also discuss Amy's transition from being a Chief Marketing Officer to doing Fractional work for Marketing teams different companies. Aimee is an OrionCore Member in the Orion3 Family.

In Part 2 of Episode 2, Robert and I talk about his perspectives and beliefs. In order to fully understand this, it's important to understand Robert's background and his life experiences. I highly recommend listening to Part 1 with Robert either before or after listening to this one.

In this episode, we talk about:

- How to create a better America for Black Americans

- His thoughts on the new Supreme Court ruling on Affirmative Action

- A specific Presidential Candidate who's definitely sending the wrong message

- The difference between "Free Market" and Capitalism

- TESC - The Entrepreneurial Saving Cities

- Relationship between crime and poverty

- The impact of the media

- Being a father

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Robert Blackwell Jr is an African American Man who lives in Chicago and has built several companies in multiple industries throughout his life. He is currently the CEO/Founder of Killerspin, Chairman of EKI Digital, Chairman of Quant16 and Founder of The Alpha Mission. Robert is an OrionCore Member and one of the 3 people who are on the Orion3 Advisory Board.

This is a two part episode

Part 1 is about Robert's Childhood till his early 20s: He faced A LOT of racism and hate growing up in Chicago in the 1970s. His entrepreneurship mindset started when he was 6 years old and continued to flourish every year which lead him to build the empire that he's built. Robert explains why The Free Market system (not capitalism that we currently have) is the best way to get people out of poverty and create more equal opportunity.

Brad Serot is a Corporate a father of four young kids, a Corporate Member of Orion3, and the Vice Chairman for CBRE. His daughter Ava has cerebral palsy and epilepsy. This episode is about Brad's experiences as a father and all of the different things that go into being a parent to a child that has these needs. He talks about how the system does NOT help the average parent who has children with these needs.

We talked about what he's doing to help raise money for 3 different organizations that help families who the current healthcare system "pushes to the side."

LINK to Donate/Learn about the Triple Bypass 2023 Ride: https://epilepsychicago.org/triplebypass2023/

Brad talks about how his divorce and the events over the last 3 years have resulted in a lot of internal growth

Brad Serot is one of the most successful Commercial Real Estate brokers in the country. He is a Vice Chairman for CBRE and has been a part of the Orion3 Family since day one.