Ep 201: Creating Consumable Content with Megan West

Market Proof Marketing · Creating Consumable Content with Megan West

Kevin Oakley is joined by Megan West, Vice President Of Community Experience for the Washington State Division of Tri Pointe Homes. They discuss how Megan’s past experience of working in the marketing department of professional sports companies for the last decade has helped shape how she thinks about and creates content. She shares why she recommends leaning into creating top-funnel marketing content along with lower-funnel one-on-one content pieces. Megan also shares how she successfully teamed up with a design partner who created 20 weeks of end-to-end marketing content around their model homes.Kevin Oakley and Megan West also discuss:How to think about the distribution of content and how to think about it when working with talented influencersWho owns the content created by third partiesCreating content for people who are up in the sales funnelThe steps they took to educate a design partner influencer who had 30k followers before How they educate their New Home Advisors with marketing contentTheir thoughts on how tiktok has shifted the expectations for video production and understanding how consumers are consuming How to utilize a marketing content library as a sales team resource Questions? Comments? Email [email protected] or call 404-369-2595 and we’ll address them on the next episode. More insights, discussions, and opportunities in the Market Proof Marketing Facebook group.Subscribe on iTunes > https://now.doyouconvert.com/mpm-itunesFollow on Spotify > https://now.doyouconvert.com/mpm-spotifyListen On Stitcher > https://now.doyouconvert.com/mpm-stitcherA weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!Opendoor is a supporting partner of the Market Proof Marketing Podcast. Visit Opendoor.com/doyouconvert to learn more about how you can partner with Opendoor. Offer eligibility varies. Opendoor is represented by Opendoor Brokerage Inc., License 02061130, in California and Opendoor Brokerage LLC in its other markets.  The post Ep 201: Creating Consumable Content with Megan West appeared first on Online Sales and Marketing for Home Builders - DYC.