On this week’s show, we spoke with Carlos Pacheco, CMO @ Truly Social. Carlos has worked in media buying & strategy for 14 years across many local, national and international brands. He moved away from agencies to learn about content and the world of media production and content distribution. During those years, he was able to get a larger view of the world of media, how it’s created, sold, monetized and consumed. His experience has helped him understand the world of online audiences, how to build organic digital audience growth using search engine optimization and social content strategy.

 

On the show, we spoke about:

• How he got started in the digital marketing space
• How he helped Just For Laughs explode their presence on YouTube
• Creating content for the social era
• The power of podcasts as a medium
• The social platform wars
• Carlos on Twitter

 

Carlos is a good friend and I’m glad that he took the time to chat with me. If you are interested in media and marketing, please check out our conversation!

 

Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at [email protected]

 

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