This week: guest host Ashley Wood is joined by Amilia's Content Specialist and podcast host Matt Fish to take a deep dive into what makes online content an incredibly important and, in some ways, underutilized marketing asset. Whether you want to focus on blogging, video content creation or even hosting your own podcast, Matt explains why the crucial element that ties any online content together is a deep-rooted connection with consumers who fall into your target audience.

Some of the key points we go over in this episode include: Where do you start with content creation? How often per week or month should you be blogging or publishing other online content? What common content mistakes should your business avoid? What kind of content and/or headlines generate the most clicks and engagement?

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Music Cred:

"Witness" by Mikos Da Gawd

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