Creating content that converts with Pamela Miller

Today’s episode of the podcast is an interview with Pamela Miller. Pamela is a Marketing expert and content creating fairy godmother. She teaches service-based female entrepreneurs, how to cut the content overwhelm and show them how to turn blogs, social media posts, emails, videos…into web traffic creating, lead generating sales army. So, you can save your time, automate the process more and scale your business with ease. In this interview, we talk all about creating content specifically for your audience, how to come up with content that coverts, and repurposing your content to save you time!

KEY TAKEAWAYS COVERED IN THE PODCAST

Content creation is creating a piece of valuable information that you can put out there through various channels including social media, blogs, YouTube videos, podcasts.

Content is designed to navigate people from being aware to actually buying from you.

Content creation is not just ticking a box – you need to think about what you are actually putting out there and the journey your audience will go on.

Doing nothing is not an option anymore.

Instead of just box-ticking and posting on social media, you could be using this time to do other things on different platforms.

You will not stay consistent if you are not doing something you enjoy – find the things that you enjoy!

If you want to focus solely on one platform – do that! Don’t try and juggle them all.

Once you have been putting content out for a while, you will have a lot of content you can then repurpose!

You don’t always have to create from scratch and constantly come up with new ideas.

Content distractions – We have to understand what our objective is and what our audience wants to see and post this type of content. Don’t get bogged down on things that are not of value for your audience.

Use content wisely that is in tune with you!

Think about what you are trying to achieve – what is your objective? Sales, audience building? Make this your priority.

Think about how you can stop the scroll – what will make your content stand out?

Be consistent – otherwise you will never achieve success with it.

Think about your end goal – reverse engineer it to find out where you should start.

What can you help people achieve? What problems do they have?

Time and money is always the end goal for your audience – get really specific and speak directly to people.

Once you have identified your content and your objective, now you can start to create content.

Think about how your content looks in terms of when people are scrolling – don’t use tiny text!

Templates are helpful – Canva has 100s you can use. Make sure you tweak them to your brand kit.

You will always find the time for things that work. Create habits, momentum and consistency.

Decide on the content types and the frequency that you can stick to.

THE ONE THING YOU NEED TO REMEMBER ABOVE ALL ELSE…

There is no point collecting people and doing nothing with them!

HIGHLIGHTS YOU SIMPLY CAN’T MISS

An introduction to Pamela 04:29

What is content creation 08:04

Repurposing your content 16:44

What do I post? 19:36

How to come up with content 29:13

How to create content 39:20

Content top tips 45:23

CHECK PAMELA OUT

Website

Instagram

Facebook

RESOURCES MENTIONED

Canva (Aff link)

Creative Market

Transcript

Teresa: Hello and happy new year. So if you're listening to the time it comes out, we have just had the new year and I hope you had a good one. I hope you really enjoyed it. So in our household, we got locked down because one of our family members has COVID.

Teresa: Um, my stepson, and potentially obviously we may or may not get it, but I'm sure we will be absolutely fine. We've actually been in contact with quite a few people who have had it and didn't get it from them. So fingers crossed that these vaccines that I've had to help me not get ill are working or they seem