In this episode, I talk about what happens when I stop trusting my own judgment and start following advice simply because an expert told me to. I share a story from my Grow Launch Sell program about a successful membership owner who planned a launch she didn't actually want to do, and how using strategies that don't fit me, my audience, or my offer can lead to poor execution, misaligned energy, and weaker results.

I also share why I'm moving my podcast and YouTube episodes from every Monday to every other Monday. This change gives me more space to create quality content, properly market each episode, and bring you more guest conversations. I also talk about how I distinguish between healthy nerves and the feeling that something simply isn't right for me.

Finally, I share how helping my client rebuild her launch around an approach that felt right for her led to more signups, strong retention, and renewed confidence. The biggest lesson is simple: I can listen to expert advice without automatically following it. The more I trust my own judgment and make decisions that fit my business, the better my results can become.

I don't need to follow a strategy simply because a successful coach or expert recommends it. Before adopting someone else's advice, I need to consider whether it actually fits my business, my audience, my offer, and the way I want to work.

There is a difference between feeling nervous because I'm stretching myself and feeling genuine dread because something isn't right for me. Paying attention to that distinction can help me recognize when I'm moving outside my zone of confidence versus when I'm forcing myself into an approach that doesn't fit.

The more I outsource my decisions to other people, the harder it becomes to trust my own judgment. When I take the time to question advice, reconnect with what I actually want, and make decisions based on my own business, I can create launches that feel more aligned—and often get better results as a result.

 

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In this episode, I explain why simply adding a waitlist to your offer isn't enough to drive conversions. I share the biggest mistakes I see businesses make with waitlists, including leaving subscribers waiting for months without meaningful communication, collecting very little information about their intent, and giving them no compelling reason to join in the first place. While people who join a waitlist have already shown interest, I explain why it's important to treat them differently from your regular email list and nurture that interest before your doors open.

I also walk through the strategies I use to build high-converting waitlists. I share how to make the first email count, create a nurture sequence that matches the length of the waiting period, ask thoughtful questions to better understand potential customers, and segment people based on whether they're the right fit for my offer. Finally, I explain why every waitlist should include a meaningful incentive—whether that's early access, an exclusive bonus, or a special offer—so people have a genuine reason to sign up instead of simply being told they'll "hear first."

 

I don't see waitlist subscribers as ordinary email subscribers because they've already shown interest in my offer. That's why I make sure they receive dedicated communication, valuable content, and personalized nurturing instead of simply waiting until launch day.

 

Rather than collecting only a name and email address, I ask questions that help me understand each person's needs, level of experience, and whether they're the right fit for my program. This allows me to segment my audience and provide more relevant recommendations before my offer even opens.

 

I don't rely on the promise of "being first to know." Instead, I reward people for joining my waitlist with meaningful incentives such as exclusive bonuses, early access, or special offers that make signing up worthwhile and encourage stronger conversions when my doors open.

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In this episode, I tackle one of the most common questions I get about webinars and masterclasses: should you offer a replay? While it might seem like giving people access to a replay is always the right thing to do, I explain why that's not necessarily the case. I share the advantages of not offering a replay, including higher live attendance, better engagement, stronger sales, and the opportunity to hear your audience's questions and objections in real time. I also explain why this advice applies specifically to webinars and masterclasses rather than evergreen video content.

I also cover the situations where offering a replay does make sense, such as accommodating different time zones, busy schedules, or people who simply prefer watching in their own time. I share my recommendations for handling replays strategically, including keeping them available for a limited time, deciding whether to include the live Q&A, and using your replay page as another opportunity to reinforce your offer and encourage sales. By the end of this episode, you'll know how to choose the replay strategy that best supports your goals and your audience.

When I don't offer a replay, I often see more people attend live, engage throughout the session, and take action on my offer. Live audiences also give me valuable insight into the questions and objections I need to address during my launch.

Instead of relying on a replay, I recommend offering multiple live sessions or running the webinar regularly. This gives people flexibility while still encouraging them to experience the event live.

A replay should be available for a limited time rather than indefinitely. I also recommend using the replay page to clearly present your offer, remind people of important deadlines, and send email reminders before replay access expires.

 

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In this episode, I explain why low live attendance at webinars, challenges, boot camps, and other launch events is completely normal—and why getting more people to show up live can make a significant difference to your results. While only around 30–40% of people may attend live, getting more than 50% is considered a strong result. I share why live attendees often engage more, watch for longer, and are more likely to buy than people who only watch the replay.

I share five practical ways to increase live attendance at your launch events, starting with choosing the right day and time for your specific audience. I explain how getting your event into people’s calendars, providing something valuable in advance, offering a live-only bonus, sending plenty of reminders, and adding a personal touch can all encourage more people to show up. By the end of this episode, you’ll have simple strategies you can use to improve your live attendance and create a more engaging launch experience.

There is no universal best day or time to host a live event. Look at your specific audience and test different timings to find when they are most likely to be available and engaged.

Providing something in advance, such as a workbook, and offering a bonus that is only available during the live session can increase the perceived value of attending and encourage people to make the commitment.

People are busy and often need more reminders than you think. Send reminders at key times, such as 24 hours before, one hour before, and right as the event starts. When possible, add a personal touch through communities or direct messages to encourage people to attend.

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In this episode, I explain what to do with the 90% of people who don’t buy during your launch. While it’s easy to focus on the people who purchased and move on once the cart closes, the majority of your audience will usually not buy on their first launch—and that doesn’t mean they’re lost forever. I share why following up with these potential customers can create more opportunities and help you understand what may have stopped them from buying.

I explore the importance of giving your audience a short breather after a launch before introducing a downsell: a lower-commitment offer designed to address the main objection preventing someone from buying the original offer. I share examples of downsells that have both failed and worked for me, explain how to price them, and discuss why you should focus on one offer at a time rather than overwhelming your audience. Finally, I explain how surveying non-buyers can provide valuable insights to improve your next launch and help you create offers that better meet your audience’s needs.

3 Key Takeaways:

A launch doesn’t end when the cart closes. The majority of your audience may not have been ready to buy, so continuing to nurture and support them can create future opportunities.

A downsell should not simply be a cheaper version of your main offer. It should directly address the main reason someone didn’t buy and provide a lower-commitment way for them to take the next step.

Surveying the people who didn’t purchase can help you understand their objections, identify gaps in your messaging or offer, and make your next launch more effective.

 

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In this episode, I’m sharing three online selling tactics that genuinely work—but that I choose not to use because they don’t align with my values. While these strategies can increase conversions, I believe there’s a difference between persuading someone to buy and manipulating them into making a decision they may later regret. I explain why ethical marketing matters and why building trust with your audience is far more valuable than chasing short-term sales.

We explore three common tactics often used in launches and online marketing: the "yes ladder," using planted participants to create false social proof, and encouraging people to take on debt to buy your offer. I break down why these methods can be effective from a psychological perspective, but also why I believe they cross an ethical line. By the end of this episode, you'll have a better understanding of how to sell with integrity while still building a successful business.

 

Just because a tactic increases conversions doesn't mean it's the right approach. Long-term trust is far more valuable than short-term sales.

Authentic testimonials and genuine customer experiences build credibility. Creating fake urgency or planting participants undermines your audience's trust.

Encourage customers to invest only when it's the right financial decision for them, rather than pushing them toward debt simply to increase sales.

 

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In this episode, I’m talking about one of the biggest reasons launches fail to attract enough sign-ups—and it’s probably not what you think. If your webinar, challenge, boot camp, or masterclass isn’t getting the registrations you expected, it’s rarely because people aren’t interested. More often than not, the real issue is your messaging. I explain why getting people to sign up is the first crucial step in a successful launch and why your message needs to instantly communicate why your audience should invest their time.

We dive into the simple messaging shifts that can dramatically improve your launch results. I share how to focus on the transformation your audience wants, speak directly to their biggest struggles instead of your own agenda, and make one clear promise rather than trying to teach everything at once. By the end of this episode, you'll have a practical framework to review your next launch and create messaging that attracts more of the right people.

People sign up because of the result they'll get, not because of the format of your event. Make it obvious what they'll achieve by attending.

Your audience cares more about solving their challenges than hearing everything you plan to teach. Lead with their pain points and desired transformation.

Avoid overwhelming potential attendees with too many promises. One clear, compelling outcome is far more effective than trying to cover everything.

 

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In this episode, I’m breaking down four of the biggest sales page mistakes that could be costing you conversions—without you even realizing it. Your sales page isn't just a place to list what's included in your offer; it's the final step in helping someone feel confident enough to say yes. I share why your messaging matters more than clever design and how small changes can make a huge difference in turning visitors into buyers.

We look at how to create a headline that grabs attention within seconds, why leading with features instead of your audience’s struggles can lose potential customers, and how to paint a vivid picture of the transformation your offer provides. I also explain why testimonials are one of your most powerful conversion tools and how to use them strategically throughout your page to build trust and overcome objections.

Your headline needs to immediately speak to your ideal customer’s biggest challenge or desired outcome. If visitors don't instantly feel like they're in the right place, they're unlikely to keep reading.

Before explaining what's inside your offer, show people where they are now, where they want to be, and what life could look like after achieving that result. Help them emotionally connect with the transformation.

Don't save testimonials for the bottom of your sales page. Use a variety of success stories and case studies throughout to reinforce your message, answer objections, and give potential buyers confidence to take the next step.

 

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In this episode, I’m joined by cognitive rehab therapist Natalie Mackenzie, also known as “The Brain Lady,” to explore how entrepreneurs and business owners can better protect their brain health while building successful businesses. Natalie explains why the demands of modern work can create chronic stress, cognitive overload, and habits that may increase the risk of cognitive decline later in life.

We discuss why brain health should be a priority long before symptoms appear, the surprising impact of sleep on dementia risk, and the everyday habits that may be draining your mental energy without you realizing it. Natalie also shares practical strategies for reducing cognitive load, improving focus, creating healthier work routines, and using technology—including AI—in a way that supports rather than weakens critical thinking skills.

Brain health isn't something to think about later in life. Many cognitive conditions develop over decades, making sleep, stress management, exercise, and nutrition critical investments for your future self.

Constant notifications, task-switching, and checking your phone throughout the day can drain mental energy and reduce productivity. Creating boundaries and batching similar tasks can help improve focus and efficiency.

While AI and digital tools can save time, relying on them too heavily can reduce opportunities for critical thinking. Using technology as a support rather than a replacement for thinking helps keep your brain engaged and sharp.

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In this episode, I’m sharing the five numbers I track to make better business and launch decisions. I explain why I treat everything in my business as an experiment and how focusing on the right data helps me understand what’s working, what needs improving, and where to focus my efforts.

I break down the five key metrics I monitor: cash flow, email list growth, launch signups, launch engagement, and purchases. I also share three additional metrics I track for awareness—landing page conversions, YouTube views, and podcast downloads—and explain why starting with just a few key numbers can help you make smarter decisions without feeling overwhelmed.

 

Not every number deserves your attention. Tracking a few key metrics consistently can provide clearer insights and help you make better strategic decisions without feeling overwhelmed.

Every launch, campaign, and piece of content provides valuable data. Looking at results objectively allows you to learn, adjust, and improve rather than relying on guesswork.

You don’t need a complicated dashboard to get started. Even tracking one or two core numbers can help you spot trends, identify bottlenecks, and improve future launches.

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