There are so many steps to creating a successful webinar. The perfect slides, engaging, delivery, seamless tech, the compelling offer that it's easy to overlook, the single most critical element. Your webinar, topic and title, what seems like just another chat box on your webinar to do list is actually one of the most important aspects.

In fact, you could nail every other aspect of the webinar perfectly. But if your title doesn't instantly grab attention, create urgent desire to attend, you can find your signup, stagnating, and your show up rate low. In today's episode, I'm revealing the science behind selecting the webinar topic and crafting titles that not only get people to register, but actually show up live.

After analyzing hundreds of successful webinars across dozens of industries, I've identified the seven elements that create a title that will attract your perfect customer. Whether you are planning on your very first webinar or you're a seasoned pro wondering why your [00:01:00] attendee rates have been slipping, this episode could be the game changer that you've been looking for.

Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, An international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly aligns with you and the season of life that you are in.

In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated. And are gonna stop you from getting in your own way. So if you're a course creator, membership owner, or coach, you're in the right place.

Let's get started. Welcome back to another episode of the Your Dream Business Podcast. How are you doing today? I hope your week is getting off to a [00:02:00] good start. Can I just say something that. It is so funny. Every time I start any podcast episode, I obviously have a certain voice that I use that indicates to my dog to get up and come and wander under my desk and bang it.

So I'm always very concerned that whenever I start talking that you hear like this background noise of my dog. Getting under my desk. It's so weird every single time. But anyway, that isn't why you're here. I have got a really good episode for you today because one of the things that is so important when planning any launch experience, and in this example I'm talking about webinars, is that topic or title that you are going to be using to get people to come and join you right. Now, that is the most important thing because if that topic or title doesn't draw them in, doesn't make 'em think, oh, I need to learn that, or I need to experience that, or I need to come to that, [00:03:00] then you're not gonna get the right people coming to your webinar. And also the other thing is. You might get 'em signing up, but then they won't turn up because they won't feel like it's a valuable enough thing for them to come and experience.

So in today's episode, I really wanted to dive into the kind of construction of a title for a webinar, which you could also use for challenges and bootcamps and open houses and that sort of thing. Not so much for open houses. If you know how to do an open house because you've done one of my trainings, then you'll understand why that isn't the case.

Anyway. The one thing I wanna touch on before we go into my seven steps or my seven points that are really gonna help you come up with amazing titles that really do help people want to come and join you, is that it has to be something that is going to help them with a pain, a problem, or a transformation that they are in right now.

There's no good creating a, Webinar at the beginning of lockdown, all about [00:04:00] five best things to do out and about somewhere because that is not meeting them where they're at. The other thing to note is I did a webinar a while back now, quite a while back, and it was all about hitting six figures and multiple six figures in their business and.

What was interesting is I didn't get as many signups as I would've liked to that actual webinar, which then made me think, I wonder if my audience is the right audience for that level, or whether they didn't resonate with the point of the journey they were at. So with me going over the seven points, one thing I want to bear in mind is.

It needs to actually hit a pain point and it needs to hit the pain point of where they're at now. And if it doesn't, then they're not going to engage with it. They're not going to, it's not gonna resonate with them, and they're going to have trouble really going, yes, let me come along to this thing. But basically what I'm gonna be talking about is the seven effective elements for any masterclass titles, and I'm going to be giving you some examples as [00:05:00] well.

So buckle in, get your notes ready, because there's gonna be some really, really good points. Step number one or thing number one. Specific outcomes. The titles that have very specific outcomes tend to get the best engagement. And when I mean specific outcomes, some examples I have from you are how to generate your first 5K month with digital products.

Very specific. How to build a six figure coaching business while working just 25 hours a week. Very specific. How to book 15 discovery calls a week using LinkedIn. This is a very specific outcome. I used to be so afraid of getting really specific and niching down because I was so worried about upsetting people in my audience who didn't fit that niche or didn't fit that thing.

And honestly, my success this year has gone faster than it ever has, [00:06:00] and my income is growing faster. Everything is just. I'm not gonna say falling into place 'cause that is definitely not the case. I'm working very, very hard. But ever since I've really niched in and got more specific on what I am talking about, it seems to be working better.

So this as number one, is a really, really important one. Is it specific? Are you telling them something specific, non-specific, might be how to feel better? Like No, it just doesn't tell me anything. How to grow your business doesn't tell me anything. Element number two, numbers and structure for credibility.

Lots of really good webinar masterclass. Titles have numbers in them. It's something that I do a lot and. The psychology behind the numbers is numbers suggests that you've done testing and research, and therefore it really helps with the trust element that if you say it takes three things or takes five steps or [00:07:00] four frameworks, or whatever it might be, it makes me think, oh, okay, you've really looked into this and thought about it.

Also our brains process information more effectively when it's organized into chunks. So therefore, we can clearly see what's gonna happen. And numbers signal a clear and structured approach that won't overwhelm your learner. So some of the examples you could have for this are seven steps to Creating a highly Converting sales page without hiring a copywriter.

Three, client Attraction Systems that work for introverted entrepreneurs. You can see as I'm going through these, they all kind of build on each other, so they're still very specific, but we've got some numbers in. A two hour business CEO system to run your business instead of it running. You numbers really help with that structure and with that credibility.

Like I said, someone would be thinking, okay, well they know what they're talking about. If they know this is the top five steps or the main three things, or the framework, the four part framework. Element number three, transformation [00:08:00] language. Now, I said right at the beginning that obviously it needs to be worked around the transformation that your audience are looking for, but transformational language creates the before and after story so that people can mentally insert themselves into that story.

It helps them with an aspirational self-image. They're more motivated by who they want to become. It's either. A pain that they wanna get away from, or a transformation that they're trying to get to, and it helps highlight the gap between their current stay and their desired stay. The transformation creates that tension and therefore helps create the action.

So, for instance, some of your examples that you could use for transformational language are things like from overwhelmed to organized, transform your content creation process. Turn your expertise into a signature program that sells all year round. Convert casual followers into raving superfans in just 60 days.

Evolve from service provider to sought after [00:09:00] industry authority. So you can see all of these titles are taking them from somewhere to somewhere. They're showing and demonstrating that transformation that they're going to get when joining the masterclass or webinar. Number four, addressing objections directly.

Now this is such a good one and there are some webinar titles, some masters titles that I look at. 'cause as you know, I to say I gee out over this stuff. I mean, if you haven't got that already, then I'm surprised. But I look at some titles and I am just like, genius. This is so, so good. And addressing objections directly is one of those things that is.

One of the best things you can do in a, in a masterclass or a webinar title, because you are literally going, oh, and before you think of this, let me tell you it's not that. But let me give you some examples and tell you why it works. So there's something called cognitive dissonance resolution. When we address the objectives with directly [00:10:00] addressing objectives, and it eliminates the mental conflict between the desired and the perceived obstacles.

So they have an idea in their head, which is. Cognitive dissonance where basically they're going, I could do this, but I can't because of this. Well, this is the resolution to it. We are, we're addressing it straight away. By acknowledging the objections, you're reducing that psychological resistance that occurs when people feel that their concerns are ignored.

And phrases like, even if help combat the, I can't because thought that prevents their actions. So if they are thinking, if I'm saying to you, you can do a webinar. Even if you're not that good at selling, then I am hitting the objection directly of you going, I can't do a webinar. I'm no good at selling. So some examples of titles that include this objection handling is how to launch your podcast even if you're not tech savvy.

So the objection is that they think they can't, they're not tech savvy. Obviously this title hits that. [00:11:00] Building a thriving online business without a massive email list or social following. Again, the objection, I don't have an email list. I don't have big social following becoming a paid speaker, even if you have zero stage experience, so someone might wanna come paid speaker and they don't have any experience.

There's the objection, we're hitting it. How to sell a premium service even in a saturated market. Again, I would, but I can't because it's saturated. The objection one, like I said, when I see it and when I see people doing it, oh man, I'm just like, brilliant, genius. That's excellent. So if you know there is one main objection that you customers have for doing the thing that you're trying to help them with, get that into your title.

Moving on to number five. Number five is balancing that aspiration with accessibility. Now, this is a super interesting one because back in the day, and still today in launching, there has been this thing of like hitting seven or eight figures or. Building the life you dream of. Like I always talk about this [00:12:00] podcast is called Your Dream Business, that sometimes that aspiration is so far ahead that I can't possibly think that it's achievable.

And that's the kind of balance you've gotta get. Like how you can actually show them that something is available to them, show them that. You know, there's that they can hit the aspiration they've got, but while also appearing and being accessible. Because if I said to you, let's say there was a webinar that was like, how to become a size 12 in two weeks, I would be like, well, that is not accessible because.

There's no way that someone could do that. Like that might be an aspiration of someone, and I'm just using this as a, you know, frivolous example. Someone wants to get to that size, but like it doesn't feel accessible. So when you balance that aspiration, accessibility, it suggests progress is possible through appropriate effort and not superhuman abilities or completely unrealistic things.

So some [00:13:00] examples for this could be achieve authority. Build your expert platform in just 12 weeks. So you are telling them it's going to take 12 weeks. There's the accessibility bit, the realistic roadmap to your first six figure launch. Again, just even saying that makes me go, oh, I could do that. That feels accessible because in the title, we've used the word realistic roadmap, which makes me think I can do that.

Steady steps to seven figure systems. Small daily actions with big results, again, feels fairly doable and accessible. The doable daily plan, 30 minutes to marketing success again, sounds like I can do it. So having some of that aspiration versus accessibility in there is really, really good. Onto number six, focus on desired end results.

This is all about showing them what's possible. It's all about what is it they really want? What is the ultimate goal they're looking for? [00:14:00] Because people accelerate towards goals. As it gets closer, end results create a clear finish line. So if you say to them, this is what they're after, or this is what they're looking for.

Then you are gonna help them feel more confident that it can happen to them and it can happen for them. So some examples of this could be the Cashflow Accelerator, turn content into a consistent revenue. Scale and simplify double your revenue while halving your workload. Like what is the end result that someone wants?

They might want to double their revenue, but they also might want to halve their workload. One thing I should say, actually that feels a bit funny to say it now or into number six, but these should be real. Okay. Everything that you are saying here should be doable. We can't just say you're going to be able to double someone's revenue and half their workload if that's not possible.

It has got to be possible. It has got to be something that you can help someone with. I feel like that's a really stupid [00:15:00] thing to actually say. Because surely you know that, but I do wanna say it just in case someone needs reminding that we can't make crazy, wild claims. Even though I'm giving you examples of titles to prove my point.

I'm not necessarily saying say these things if it's not true or you can't make it true. Then the final one, emotional triggers. We, I was gonna say we all know, but that is a very soothing statement. We hopefully will all know that emotional and hitting with emotions has a much deeper impact than. When we don't use emotions, because it's that whole saying, I might forget about what you said, but