Your Dream Business

By Teresa Heath-WareingBusiness Entrepreneurship Marketing

Your Dream Business episodes

May 11 The Simple Strategy Behind Growing a Membership to over 350 Members with Matt Hall
In this episode, I’m sitting down with Matt Hall to unpack how he grew his membership from a stagnant 30–50 members to nearly 350 in just six months—despite a tougher online market. What really stood out to me is that this wasn’t about hacks or shortcuts. It came down to raising his standards, focusing on delivering genuine value (not content that’s secretly a sales pitch), and simplifying everything. Instead of trying to do more, he chose to do less—but better. He also made a bold decision to pause his one-to-one work for three months so he could fully focus on building a stronger offer and a more intentional launch strategy.
We also dive into how he built momentum leading up to that growth. From consistent in-person networking and investing in paid speaking opportunities to running ads into a live three-day challenge, Matt focused on building trust and visibility in a very human way. I love how honest he is about the numbers too—around 3,000 subscribers, 900 challenge signups, and about a 12% conversion rate during a five-day cart. It’s such a great reminder that success comes from understanding your metrics, staying consistent through the ups and downs, and being willing to rinse and repeat what works. And ultimately, building recurring revenue through membership has completely changed the stability of his business.
3 Key Takeaways:
Do Less, But Do It Better
One of the biggest lessons for me here is that growth didn’t come from adding more—it came from simplifying. Matt focused on improving the quality of his offer and delivery, which made everything more effective and easier to scale.
Real Value Builds Real Trust (and Sales)
It’s not about dressing up a sales pitch as “value.” When you genuinely help your audience and raise your standards, people notice—and that trust translates into conversions.
Consistency + Courage = Growth
From pausing one-to-one work to investing in visibility and sticking to his launch plan, Matt showed that growth requires both consistency and bold decisions. It’s about committing to the long game and repeating what works, even when it feels uncomfortable.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
50 min
May 04 6 Launch Fears That Are Holding You Back (And How to Overcome Them)
In this episode, I’m diving into the fears that so many of us experience when it comes to launching—and honestly, why they’re completely normal. I share the six most common fears I see (and have personally felt), from fear of failure and judgment to worrying about being too “salesy,” showing up visibly, dealing with imposter syndrome, or even having the tech fall apart at the worst possible moment. These fears can feel very real, and they’re often the exact reason we either delay launching or go into it feeling stressed and overwhelmed.
But instead of letting those fears take over, I walk through how I reframe each one so it actually works for me, not against me. I talk about treating every launch as an experiment rather than something that has to be perfect, focusing on the people I’m genuinely here to help, and reminding myself that selling isn’t about being pushy—it’s about offering a solution. I also share some practical ways to build confidence, like starting small with visibility, keeping a “love folder” of kind words and testimonials, testing tech ahead of time, and making sure I have support when it matters most. The goal isn’t to remove fear completely—it’s to move forward with it and still show up with confidence.

3 Key Takeaways:

Fear is Normal—But It Doesn’t Get to Be in Charge
Every launch comes with some level of fear, whether it’s about failing, being judged, or things going wrong. Instead of waiting to feel fearless, I’ve learned to expect those feelings and move forward anyway.

Reframing Changes Everything
When I stop seeing a launch as a pass-or-fail moment and start treating it like an experiment, it takes the pressure off. Every result—good or bad—becomes something I can learn from and improve next time.

Confidence Comes From Action (Not Overthinking)
Small steps make a big difference. Whether it’s showing up a little more, preparing my tech in advance, or leaning on support, taking action builds confidence far more than waiting until I feel “ready.”

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Transcript
Have you ever got close to launching or doing a launch and managed to talk yourself out of it, or you did actually launch and spent the entire time feeling sick while doing it? Then this is for you because I want you to understand that the fears you have around launching, I have them too, and my clients have them and I'm fairly confident the biggest people in the industry still have them.
So in this episode, I'm gonna name those fears. I'm gonna help you reframe them, and then I'm gonna give you practical advice to help you move through them so that you can go into your next launch with all the confidence you need.
Welcome to this episode of the Dream Business Podcast. My name is Teresa Heath Wareing, and if we haven't met, or this is the first time you're watching a video of mine, welcome. But secondly, I help course creators, membership owners, and coaches grow their online businesses, and in these videos and in this podcast.
Each week, I give you practical, strategic, actionable advice that you can take away and use in your business. And in today's episode, I [00:01:00] want to touch on something that is really important because even though I am all about strategy, I'm actually a certified coach as well. And I do need to address some of the mindset issues that come into play when we launch, because one of the biggest problems I see.
Is people just not launching or they launch it doesn't go very well and they don't do it again. And that is honestly the worst thing that can happen for your business. We think the worst thing that can happen is if we do a launch and it doesn't work, but actually. We don't fail. We learn from that. The way we fail is by not doing it in the first place.
So in this episode, I am going to talk you through the fears that I hear the most. I'm gonna help you reframe those fears, and then I'm gonna give you some real practical, actionable things that you can do to help you move through them. So let's start with the biggest and the one I hear the most, the fear of failure.
This is a real big fear that I hear all the time, and honestly, it [00:02:00] makes complete. Sense there is a real worry that we put ourselves out there, that we try and do a launch, that we go to sell and we just fail and it doesn't work. And one thing I wanna share with you about all these fears is they are completely natural.
Our brain is hardwired to keep us safe. And when it knows that something is making us very uncomfortable, it is assuming. Wrongly, that that might be a lion trying to eat us. So instead of allowing us to be eaten by a lion, it then brings in all these things to help sabotage us so that we keep ourselves safe.
So the first thing I want to say is don't be angry or annoyed with yourself that you have these fears. It's perfectly natural. And if we didn't have fears like this, potentially we could get eaten by a lion, and we definitely don't want that. So that's the first thing. Fear of failure. It's perfectly understandable.
It perfectly makes sense. So how can we reframe the fear of failure? The truth is you can't fail if you're doing an experiment. An [00:03:00] experiment by its very nature is doing something to see what happens, and that's how I want you to view every single launch that you do going forward. It's an experiment.
Because from every launch, we're going to learn something, and from that knowledge, we're going to be able to tweak and improve and get better. But the truth is, if we don't even launch in the first place because the fear is too big of failing, we are never going to get to the point where we actually know what works.
So you are only going to fail. If you don't launch full stop, you're not going to fail if you launch because it's an experiment, and we will always learn from that Fear. Number two is the fear of judgment. When we do a launch by its very nature, we are putting ourselves out there. We are sharing our thoughts, our opinions.
We've created an offer, which inevitably is to do with us and our brain. We are sharing it with the world and we are saying, look, I know what I'm talking about. And that can be very scary because we're basically putting our head above the parapet and we are basically saying, [00:04:00] look at me everyone. And sometimes the fear of judgment is completely valid.
So let's reframe the fear of judgment. The truth is the people who are really judging you. If anybody is, which one of my other mindset things I talk about all the time is what do I know as fact? And we are assuming people are judging us, we're assuming they're going to say something, and honestly, in one way, that would mean they're really paying attention.
So we could take that as a really good thing. However. We don't know it by fact. And if we do know it by fact, if someone is judging us, they're not our customers. They're not someone who we are serving or who we are trying to attract. So those people are not people we should be worrying about. The people who are your customers are the ones who really want your help.
So they are never going to judge you for trying to help them. So a practical fix for you on this one is I want you to really focus on that person you're trying to help and really think about the fact that. [00:05:00] Without you, they're gonna be stuck where they are and you have something that can help them and that can move them forward.
So we're not gonna think about the people that might judge us, we're just gonna focus on the people who need our help. And if I wanted to take this a step further, I would say to you that we are doing them an injustice by us not showing up. So if we have a solution that can help someone, it's doing an injustice to someone else for not.
Telling them about that thing that we can help them with and the offer that we have. The third fear is the fear of being salesy or pushy during a launch. Now, the way I'm gonna validate this one to you is if you are even thinking that that is a concern. You are not that person. Do you think the person who is genuinely salesy and genuinely pushy is sat there worrying, oh, am I being a bit pushy or am I being a bit salesy?
No. All they're thinking is I want the sale. So the sheer fact that you might have this fear tells me you are [00:06:00] not this person. So the reframe for this is very similar to what I've just said by not sharing that you have a solution. Two, the pain or problem that they have is really doing them a disservice because they're either gonna stay stuck and we don't want that or.
Worst case scenario, they're gonna go to someone else who is nowhere near as good as you all because we were worried about looking salesy and pushy, whereas that other person isn't, and they're definitely not gonna do as good a job as you. So we are doing your customer a disservice by not giving them the offer And the practical fix for this one actually.
Less of a practical fix. It's more a reminder that if you are feeling this, you are unlikely to be doing it and you are offering them something. You are helping them make a buying decision, and some of the strategies that we use are to help them make a buying decision. You are not. Coercing or deceiving someone into buying something from you, you are putting an offer out there and you really must [00:07:00] put the offer out there because people need help making that buying decision.
Fear at number four is the fear of visibility. When you are doing a launch, you are making yourself very, very visible, and being visible can be really scary. If you look at Maslow's hierarchy of Needs. One of our innate needs is to be part of the community, part of the gang, part of a group, and when we are stepping out and becoming more visible, it feels like a threat, and that makes perfect sense.
Again, our lovely brain who is trying to protect us, but doesn't understand the difference between getting eaten by a lion and. Being visible on social media is trying to stop us from being visible. So it's perfectly understandable that we would be nervous about becoming more visible. So the reframe I want you to think about on this one is visibility or being invisible is not helping you.
At all, and it's not helping your audience. It might feel like it's protecting you in the short term [00:08:00] because putting yourself out is scary. However, it's not helping your business in order to sell something, which is why we're in business. People need to know who we are, and if they don't know who we are, they're never gonna be able to buy from us.
The practical fix for this one is maybe start small. So maybe do it within a community or within people that you know. However, I would also argue that when you are starting on social media or if you are on social media, then there's not that many eyes on your stuff. And the fear that people are gonna say stuff about us because we're being visible is normally just a fear in our head.
It's not actually something that comes true for many of us. Okay, so onto fear number five, the fear that we will have imposter syndrome. So just a quick validation for you. I have felt this, everyone I work with has felt this at some point or another, is someone going to find me out? Am I actually any good at the thing?
I say? I'm good at the reframe on this. Is first off, you just need to [00:09:00] know more than the people you are teaching and training. But in reality, you do know more than enough. This is your business. And often when we're in our business doing our thing, we take for granted how much knowledge we have about something, and therefore it feels like, well, do I really know what I'm talking about?
I dunno about you, but when I then start talking or then I start sharing or someone asks me a question, sometimes at the end of that, I think, oh yeah, no, I definitely do know what I'm talking about. Also, another part of the reframe is there are other people out there who know way, way, way less than you showing up and doing the thing.
So I am confident that you know what you're talking about and again, the fact that you're worrying about this reassures me that you are fine. A practical tip on this one. Is create yourself what I call a love folder. A love folder is where you keep every testimonial, every case study, every nice screenshot that you've ever seen about yourself, every nice review, anything where someone has gone, you are awesome.
[00:10:00] Screenshot it, put it in a folder. If you actually have physical cards or letters, which I'm very lucky that I've had, then I literally have over my desk a board with them all on. To remind yourself that you are really good at what you do, because we all have these wobbles and sometimes we all need to remind ourselves that we are good at what we do.
And the final fear is the fear that the tech might go wrong to validate this fear tech does go wrong sometimes. It has gone wrong many times for me, but actually now we are way more understanding of tech issues because we all have them. So even the biggest and the. Most well-equipped people have tech issues, so the validation is that you might have tech issues.
The reframing this is that your audience are really forgiving and it makes us look more human like. People want to relate to you and they want to know that you are the same as them and that we're all human. And sometimes when things go wrong, it really helps them understand that. A practical tip on this.
[00:11:00] Test everything before you do your launch. Also have someone on your launch with you to help you. So I will often have a team member with me. So if my sound goes out or something goes wrong as I'm doing it live, then they can literally message me in Slack and tell me that something's gone wrong. And then if there is a backup plan that you can have, then great.
But honestly, 99% of the time you'll be fine. And if you're not, people are very forgiving. So there you have it. The six fears that I hear the most that stop people from launching. And I really hope that by going through them, by reframing them and giving you some practical advice that you won't let any of these stop you from launching.
Because one thing I know from working in this industry for over 10 years and working with hundreds and hundreds of clients to help them launch and doing my own launches. The fear doesn't go away, but we don't let the fear stop us, and that's the big difference. I want to remind you that everything you do in your business should be seen as an [00:12:00] experiment and therefore you can't fail.
There is no problem. You just learn and then you can tweak and do it again. I really hope this episode has helped you reframe some of those things, and hopefully if you've been sat on the fence thinking I need to launch and you haven't, then maybe this has given you the nice gentle kick that you needed.
If you enjoyed this episode, I would love it so very much If you're on YouTube that you would give me a thumbs up. If you've not subscribed, please go ahead and subscribe, and if you wanna drop me a comment, I would appreciate that massively. If you're listening on the podcast, then. And you fancy giving me a five star review, then I'm gonna take it.
13 min
April 27 6 Simple Ways to Make Money Between Launches
In this episode, I’m diving into why relying on launches alone can leave your business feeling unpredictable and honestly… exhausting. I share how I’ve learned to create more consistent income between launches without burning myself out or constantly reinventing the wheel. Instead of building something brand new every time, I focus on what I already have—repurposing past content, offers, and resources my audience already wants—and turning those into simple, effective ways to generate revenue.

I walk you through six practical ways I make money between launches, from setting up evergreen email sequences and running ads to low-ticket offers, to personally reconnecting with past leads and offering limited one-to-one spots when I want a quick cash injection. I also talk about how I maximize revenue from existing customers through upsells and annual membership upgrades, and the mindset shifts that helped me stop worrying about “bothering” people or ruining future launches—because done right, these strategies actually support long-term growth, not hurt it.

3 Key Takeaways:

You Don’t Need Something New to Make Money
One of the biggest shifts for me was realizing I don’t have to constantly create new offers. I can repurpose what I already have—past webinars, courses, and content—and turn them into revenue streams that work between launches.

Consistency Comes from Simple, Repeatable Strategies
Things like evergreen emails, low-ticket offers, and follow-ups might sound basic, but they’re powerful. These small, consistent actions help smooth out income and make the business feel far more stable and sustainable.

Mindset Matters Just as Much as Strategy
I had to get over the fear of bothering people or “selling too much.” Staying visible, following up, and offering relevant solutions isn’t annoying—it’s actually helping people take the next step when they’re ready.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
13 min
April 20 What to Do When Your Launch Is Flopping
In this episode, I talk about what to do when you’re mid-launch and things feel slower than expected, because this is usually the point where panic kicks in. I share why it’s so important to step away from emotion and instead focus on your data—looking at your signups, clicks, email performance, engagement, and sales to understand what’s really happening. I also explain what “normal” looks like during a launch, including how typical conversion rates often sit between 1–8%, so a slow period doesn’t necessarily mean something is wrong.
I then break down how to troubleshoot your launch depending on where the issue is coming from—whether that’s low signups, low engagement during your live experience, or low sales once the cart opens. I walk through simple, practical ways to boost visibility, re-engage your audience, and increase conversions, all without making reactive decisions like dropping your price or extending your deadline. The key is making small, strategic adjustments based on what your numbers are telling you, so you can turn things around now and improve your future launches too.
3 Key Takeaways:
Follow the Plan, Not Your Emotions
When things feel slow, it’s easy to panic and start making reactive decisions. But your job mid-launch is to stay grounded, trust your strategy, and let the data guide your next steps—not fear.
Diagnose Before You Fix
Low sales aren’t the problem—they’re a symptom. Whether it’s low signups, low engagement, or poor conversion, identifying where the breakdown is allows you to apply the right fix instead of guessing.
Small Tweaks Can Save a Launch
You don’t need to overhaul everything. Sending more emails, showing up more, adding a surprise bonus, or personally reaching out can dramatically shift your results when done at the right stage of your launch.
LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
16 min
April 13 Getting All the Love… But Where Are the Sales?
In this episode, I’m sharing a tough but important lesson from my own business—what it looked like when I was getting all the engagement, support, and “love”… but barely any sales. I break down the three biggest mistakes I made that caused this disconnect, from unclear messaging and trying to speak to everyone, to avoiding proven marketing strategies, to not showing enough proof of results.
I also walk you through exactly how I turned things around. From niching down and getting crystal clear on who I help, to confidently using ethical sales strategies, to finally owning and sharing the results my clients were getting—these shifts completely changed my business. I also talk about what happened when I decided to fully commit to selling an offer I truly believe in, and how stepping into a “main character” mindset helped make this my best year yet.

3 Key Takeaways:

Clarity Converts, Confusion Doesn’t
When I tried to speak to everyone, I ended up resonating with no one. Getting specific about who I help and how I help them made my messaging stronger—and my sales followed.

Ethical Selling Still Requires Strategy
Avoiding tactics like deadlines, bonuses, or urgency didn’t make me more authentic—it just made it harder for people to take action. When used with honesty and integrity, these strategies actually serve my audience.

Proof Builds Trust and Drives Sales
People need to see what’s possible. When I started sharing testimonials, case studies, and real client wins (while being honest about expectations), it became much easier for people to say yes.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
19 min
April 06 Why Your Small Audience Is Your Launch Superpower
In this episode, I’m busting the myth that you need a huge audience to have a successful launch. I share why a smaller audience can actually be your superpower, especially when you focus on building genuine connection and trust. Through a real client example, I show how a list of just 130 people generated over £10,000 by refining the offer and aligning it with what the audience truly needed.
I also walk you through the simple strategies I recommend before, during, and after a launch—from warm-up content and personal outreach to DMs and follow-ups based on engagement data. The key message is that small audiences can convert incredibly well when you lean into personal connection, intentional effort, and learning from post-launch feedback.
3 Key Takeaways:
A Small Audience Can Be Your Biggest Advantage
With a smaller audience, I can create more personal conversations, deeper trust, and stronger relationships that often lead to higher conversion rates.
Manual Connection Drives Launch Success
Personal DMs, voice notes, direct follow-ups, and warm conversations can make a huge difference when growing sign-ups and increasing sales.
The Launch Doesn’t End at Cart Close
The feedback I gather from people who didn’t buy helps me understand objections, improve messaging, and make the next launch even stronger.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Transcript
Everyone thinks that you need to have a big audience in order to succeed in the online business. And while I won't disagree, it's a numbers game, it doesn't mean that you can't have a successful launch with a small audience. In today's episode, I'm gonna be sharing with you the things that are your superpower when you have a small audience to help convert more people.
If this is the first time that you're seeing me welcome, my name is Teresa Heath Wareing, and I help course creators, membership owners, and coaches grow their online business. After being in the online space and having my own business for 11 plus years, I have seen everything there is to see and have been behind the scenes in some very successful launches.
Within my programs, I have helped hundreds of online businesses launch and grow their business. And in these episodes I help to give you some of the strategies, the tools, and the tactics that are working right now in the online space so that you can grow yours As an online business expert, it is remiss of me not to talk about the fact.
It is a numbers game. [00:01:00] If you've watched my videos before, if you've listened to the podcast, you know I will talk a lot about expected numbers, and it always starts with that first initial thing of how big is your email list. And then from your email list, a percentage will go onto your launch list and from your launch list, a percentage will buy.
And that percentage can seem pretty small. And it is. And often people get very disheartened because they go and do a launch and they don't get as many sales as they would like, and they think that they've done it wrong. And then when they come to me and I ask them their numbers, I actually realized that the percentages are bang on where they should be, or in some cases even better than they should be.
And the key thing at the beginning was they didn't have the numbers in the first place to get those bigger numbers. However, I want to talk to you today about how you can still achieve a really successful launch. With a small number on your email list, just like the amazing Rosanna Sanna worked with me where she had put together an offer that didn't feel right, and we tweaked it and changed it, and we made sure that it really [00:02:00] aligned with her, her audience and what she wanted to deliver.
We put out her offer in a launch through a challenge to her list of only 130 people, and she managed to finish that launch making over 10,000 pounds from a teeny tiny list. So it is possible, yes, I always want you to grow your audience, but it is possible to make good money from a small audience. And in fact, I'm gonna show you today how it's your superpower.
So let's talk about how you can maximize your launch. And I'm gonna be covering off two main areas. Before the launch, IE is you're trying to get people to sign up to your launch experience and then actually selling, because obviously the more people we can get into your launch experience, the better.
Okay, so before the launch, what can you do to help maximize as many people in your audience to get onto your launch experience? Well, one of the things I teach is talking about pre-launch content. The more you can warm people up, the better. So if you are literally one day talking about one thing, and then the next day [00:03:00] saying, join my webinar or join my challenge, then it comes a bit out of nowhere.
So doing pre-launch warmup, doing content that warms your audience up ready is a really good idea, and I would recommend that to any one of any audience. Size the difference when you have a smaller audience is what I would put in that is some engagement and is some outreach. So during that pre-launch, how can you engage with people that are following you online?
Can you start conversations not about come and join my launch, but just genuinely doing good engagement on social media. The second thing you can do is once you actually start talking about your launch. Experience IE your challenge, your bootcamp, your masterclass, whatever it might be, is you can actually go and do personal outreach in your dms to tell people about it.
Now, I would say doing this personally is much, much better. Again, if you haven't got a massive audience. That's way easier to do when someone has a bigger audience and they do that. Sometimes someone on their team reaches [00:04:00] out and it just doesn't feel the same. Also, it's a blanket outreach and that doesn't feel nice.
Whereas if you are having a conversation with someone and you then happen to say, oh, by the way, I just wanted to check that you'd seen this, or, you know what we were talking about the other day, well, I'm actually gonna be covering it in this. Thing. It's so much better, and the likelihood of them signing up to your launch experience is so much better.
The third thing you can do is you can go out to your connections and ask them to share it. I don't do this every time, and I wouldn't necessarily suggest for every single launch unless you have the loveliest connections ever because it's going to wear a bit thin. But if you are just starting and your audience is.
Small. Then why not go to the people you know online, your friends, your business colleagues, and say, is there any chance you could share this with your audience? Could you literally just share the post for me or could you talk about it or could you mention it on your stories, whatever it might be. Ask them if they can share it.
And like I said, when you've got a smaller audience to get them to help you do that. And the first instance is really, really helpful. And finally, why [00:05:00] not go and ask anybody that you've worked with, if they know anybody that would be good for this masterclass, for this launch experience, for this bootcamp, whatever it is that you are doing.
Go and have a conversation with someone that you've previously worked for and said, do you know anybody that you think would be interested in this? And could you refer them to me? So again, these are very manual things, which. Always sound a bit odd when I talk about an online business 'cause it's all about scale.
But in the early days, we have to do these things. There's a story about the people that own Airbnb that in the first few years of owning Airbnb, one of the things they identified was the photos weren't very good. So they personally went out and photographed people's places. There's. Talk of the person that owns Uber, of actually going and doing Uber and driving Uber so they can experience what it's like in the early days.
Even when the business ends up being massive, they're not working at scale in the early days. They're doing things that can't scale. And the beauty of having a small audience and the beauty of getting started is that you [00:06:00] can do those things. 'cause once you scale. You can't do them as easily. Okay? So those are the four things that you can do to actually get them to sign up to your launch in the first place.
So let me recap them for you. So the first thing is doing that pre-launch content, but when you have a smaller audience, do some outreach and engagement and some building the conversations just in the dms anyway, not specifically by the launch. But doing some engagement to help your own social media get further out there.
Number two was personal outreach. Once you've started those conversations and you have then announced you're doing a masterclass, webinar, bootcamp, whatever it might be, actually go back into those conversations and personally outreach people to let them know that you're doing it. Number three is to go to some of your connections and ask them if they'd be willing to share that you are doing this launch experience.
And number four is to go back to some of your existing or previous clients and ask them if they know anyone specifically that your launch experience might be suitable for, and would they mind referring you. Okay, so once people are actually in your [00:07:00] launch experience and you're going through it, how can you then help them convert to buy, and what kind of things can you do when you do have a smaller audience?
Because the number of people coming into your launch is gonna be small, and therefore we wanna maximize the purchases as much as possible. One thing I would say in my experience of working with hundreds of launches is that the smaller the audience, the actual bigger percentage take up, we tend to get.
Because you can actually have that more personal touch. So in order to actually help people convert and buy number one, the first thing that you can do is go and follow everybody that took part in your launch experience. Again, that list is going to be fairly small because you have a small audience. So let's say 50 people sign up for your webinar.
Literally get that list and go and find those 50 people on social media and connect with them then, because you are connected with them. Number two on my list is make sure that you are putting the sale conversations and the reasons to buy out on your social media and out on your. Stories. Yes. The chances of someone who [00:08:00] isn't in your launch experience, then buying can often be slimmer, but we're trying to think of those people we've already connected with that are in your launch experience.
It's another touch point. It's another place to see, so make sure you do that. You do some stories. You talk about your actual offer on your social media. Number three. Send personal voice messages to the people who are in the launch experience. Now, this is something that I've done before. I really don't like it if I'm honest.
I find it quite uncomfortable, but I make myself do it because it opens the conversation so it. Even if they don't buy, it's giving you a real insight to what they thought of the launch experience, to what their objections are, what they're dealing with right now. So I would send a voice message that said, hi, whoever it was, and I do that to make sure they know that this is a actual message for them.
Thank you so much for being in the webinar, the bootcamp, the challenge, whatever it is. I really hope you've enjoyed it. I loved meeting you in there. I would love to know what you think about [00:09:00] joining whatever it is that you're selling, and if you have any questions, I would love to have a chat with you about them.
I would always add something like, this is not any sales pressure. I'm just genuinely interested. I think you'd be a great fit if I genuinely think there'd be a great fit. So you could do that for pretty much. Anyone that came through your launch experience, again, small list means yes, you'll probably sit down for an hour or two and do it, but promise you it'll be worth it.
And then finally, the fourth thing that you can do, because not everyone answers their dms, and maybe you didn't connect with them on social 'cause you couldn't find them. Keep an eye on the emails that you're sending and look at who's clicking, who's opening, and maybe think about sending them personal emails off the back of that.
So if someone has gone and clicked, maybe drop them an email that isn't a broadcast one that is directly from you. That's. Says, Hey, I saw that you clicked. I'm just wondering if you got any questions. It's all about opening those conversations because when we open those conversations, we understand what's maybe holding them back, what their concerns are, why they might not [00:10:00] buy, and it just helps you then for future launches.
And again, once your launch gets big, we can't do that. That's much, much harder to do. It's gonna take way more time. So those eight things, the four before you actually start selling, and then once you start selling, will really help you convert and maximize those sales online when you have a small audience.
One thing I wanna note. When you finish the launch is try and still outreach to those people and find out why they didn't buy. Again. If you can open a conversation and have a conversation with them, then it's really gonna help. Next time you launch. It's really gonna help you get ahead of those objections or tweak your offer to make sure that some of the things holding them back are now in the offer going forward.
I would do this a couple of ways. I would make sure that you send out a quick survey. To everybody on email, but also I would try and have conversations maybe in the dms. You could even offer them an incentive to jump on a call with you to explain maybe why they didn't buy this [00:11:00] time, which like I said, then comes brilliant information when you are then doing your next launch in 2026.
This personal connection, this. Personal outreach is really winning when it comes to launching and when you have a small audience, you are the most perfect place to do it. I know it's not the easiest thing. I know it can feel uncomfortable. I too don't like it when I do it, but I promise you what you will gain in sales.
And in knowledge will be worth every single second you spend on this. I want you to stop seeing your small audience as a disadvantage, and I want you to start seeing it as your superpower because you can do things that people with big audiences can't, and that means you can actually get a much bigger percentage conversion than maybe people with big audiences can't.
I really hope this has helped and inspired you to go out there and have those conversations and have that personal touch when you next launch. Also, if you are launching and you want some help in terms of what to do when, and a bit of a to-do list, then make sure you download [00:12:00] my launch toolkit. If you are watching on YouTube, then you can just scan this QR code here.
If you are listening on the podcast, then go to teresaheathwareing.com/toolkit and get your free toolkit today. I will see you in next week's episode.
13 min
March 30 How to Increase Revenue Without More Leads: The Offer Ecosystem Advantage
In this episode, I break down why relying on a single offer just isn’t enough if you want to grow your revenue, especially when only a small percentage of your audience will actually buy during a launch. Instead, I walk you through the concept of an “offer ecosystem” and how layering additional offers around your core product can significantly increase how much each customer spends—without needing more traffic. I also explain the difference between where you place offers (like order bumps, one-time offers, and thank-you page offers) and what actually makes up the ecosystem itself—things like bonuses, upsells, downsells, and cross sells.
I dive into how each part of the ecosystem works and how to use them strategically—whether it’s upsells that enhance the main offer, downsells that capture people who aren’t ready yet, or cross sells that provide complementary support. The key is making sure every piece feels aligned and genuinely helpful, not random or overwhelming. I also share common mistakes I see—like adding too many choices, pricing downsells too close to the main offer, or not positioning them properly—and why mindset and ethics matter when increasing revenue this way. By the end, I encourage you to think beyond just your main offer and start building a simple, intentional ecosystem that better serves your audience and boosts your results.

3 Key Takeaways:
Your Revenue Is in the Ecosystem, Not Just the Main Offer
Most people won’t buy your core offer, so having upsells, downsells, and cross sells gives you more opportunities to serve different needs and increase overall revenue.
Alignment Beats More Offers
Every additional offer should support your main product and solve a specific problem—random add-ons or too many choices can actually hurt conversions.
Small Tweaks Can Drive Big Results
Simple additions like order bumps or downsells can noticeably increase your average customer spend without needing more leads or a bigger audience.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
19 min
March 23 What Training My Puppy Taught Me About Selling Online
In this episode, I share a fun but surprisingly powerful story about how getting my six-month-old golden retriever puppy, Nelly Mae, turned into a real-life lesson in online selling. Within just three hours of discovering a dog trainer on YouTube, I found myself not only binge-watching his content but also purchasing his £250 “Perfect Puppy” course. That experience made me stop and reflect on exactly what worked—and how those same strategies apply directly to our own businesses.
I walk through five key selling lessons I took from that journey, including the importance of creating bingeable, easy-to-find content that builds trust quickly, offering a lead magnet that truly matches what your audience is already looking for, and tapping into your audience’s pain and urgency at the exact moment they’re searching for a solution. I also talk about how powerful it is to build trust through proof—like testimonials, results, and visible expertise—and why presenting your offer at the right time, especially for lower-cost products, can make all the difference. By the end, I encourage you to look at your own business and spot where you might be missing opportunities to convert ready-to-buy customers.

3 Key Takeaways:
Bingeable Content Builds Trust Fast
When your content is easy to find and naturally leads from one piece to another, people stay longer, trust you more, and move quicker toward a buying decision.

Alignment with Buyer Intent Is Everything
Your lead magnets and offers need to match what your audience is actively searching for. When the timing and message align, conversions feel effortless.

Timing and Trust Drive Sales
When someone is already feeling the urgency of their problem, and you show up with proof and a clear solution at the right moment, the decision to buy becomes easy.
If you’ve ever wondered why some people can turn viewers into buyers so quickly—or how to make your own content work harder for you—this episode will give you practical insights you can apply right away.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Transcript
This is a picture of my six month old puppy Nelly Mae, and in today's episode, I'm gonna be sharing with you what getting my puppy taught me about the online space and how I went from not knowing someone to three hours later spending money with them online because they could fix my problem.
If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches, and I help them grow online businesses in a way that feels aligned with them, their offer and their customers. And in today's episode, I'm gonna be sharing with you how an unlikely story of getting a puppy taunt me stuff about the online business and what it can teach you to.
Let me start by just telling you a little bit about this story. So I have two dogs. I have two caucus Spaniels, Woody and Teddy. If you're on YouTube, here's a picture of them. Anyway, in summer last year, we decided to bite the bullet and get a golden retriever. So. My husband was away for [00:01:00] three months and I was getting the dog on my own, and I had never actually trained a puppy or dealt with a puppy because my husband always dealt with the boys as puppies, and we had had them from four months old, whereas I was getting her from eight weeks and I was honestly freaking out.
I was like, how do I manage this? What do I do? How do we do this? And I was taking it really seriously as one would hope you do when you get a puppy. So she came along and I was like, I'm gonna need some help. So I started watching or looking for some content, and I went to my favorite place, which is YouTube, where I watch a lot of content.
I started searching for, how should I look after my puppy? What do you do in the first 24 hours of bringing a puppy home? Like all the things. And I searched all these questions and then of course, the minute I started searching the algorithm on YouTube started throwing up more videos I might like, and I stumbled across this guy called Will Atherton.
And Will had got loads of [00:02:00] videos on how to deal with a puppy and what a puppy should do and how to basically train it. And he also talked about the fact that if you didn't train your puppy, the problem you were going to get down the line is you were going to get a really unruly dog. And one of the considerations I had was I had got this puppy who was a golden retriever, and she was going to be a big dog.
So how on earth would I make sure that I didn't have this big, massive dog on my hands that I couldn't control? So after watching. Video after video, after video. I was there for a few hours watching all these different videos. At the end of every video will talked about a program, a perfect puppy course, and obviously being a marketer for one, but someone who had the problem.
The pain of, I've got a puppy. I don't want it to be unruly, and I also don't want a big grown dog that I can't control. I went and had a look at the Perfect Puppy course while I was there, and while I was in his content, I managed to find a free mini [00:03:00] course that he had about training your puppy. And I opted in for that.
I watched it and basically that, and the videos gave me enough confidence that this guy knew what he was talking about and. I went and bought the Perfect puppy course. Now, when I bought it, it was about 250 pounds, and within the space of about three hours, I'd gone from not knowing who this guy was to giving him about 250 pounds.
And the reason I'm telling you this story is because there are five key things that he did that I think you can take away and learn from this when you are selling online. Step number one, he had bingeable content that built my trust. So when I found his first video, I was able to then go and see. He had loads of other videos, and then I went down a rabbit hole of watching these videos, and then I went and found him on social media and saw he was all over social media.
So for me. I was able to really get to know this guy really quickly because he had [00:04:00] content. Now, someone might not buy after watching one video, but after watching video, after video, after video, after going down a rabbit hole and looking at someone's social media, after seeing that there is lots of content out there and binging the content, they are much more likely to buy.
So step one, have that bingeable content. So if you do not have bingeable content, IE. If I can't find you online and watch what you do and how you do it, then you are gonna make it very difficult for me to even engage with you, let alone buy from you. Number two, he had a lead magnet that captured the intent to buy.
Okay, so his lead magnet, his freebie, his mini course, was a perfect prerequisite for the thing I wanted to buy. It was an introduction for some of the basics that you need to know about getting started with your puppy, which was almost step zero. In the steps of wanting a trained puppy. Now, it's interesting.
Normally when I would talk about a lead magnet, [00:05:00] I would talk about getting them onto your list and then you nurture them on your list. However, in this particular case, I barely read an email that he sent me other than getting the email to actually log into the little mini course that I could take a look at.
I wasn't actually paying attention to his emails because quite honestly, he couldn't have sent me enough emails in time because I did it in such a short space of time. So he delivered a lead magnet that I could then also binge watch because I did. I went through it fairly quickly, and in fact, I don't even think I went through the whole thing.
I just got past some of the first couple of videos before I was like, yes, I absolutely need this, because the next thing he did in step three. Was he basically reconfirmed the pain and the urgency within the lead magnet. So within the lead magnet, within the video, he reconfirmed why I needed the course even more.
And it wasn't so direct as selling. It was talking about like he would [00:06:00] introduce a concept and then we'd talk about the fact of if we don't get this nailed now, or if we are not learning how to. Deal with this now, then down the line, this is gonna cause a bigger problem. So he was really addressing all of my fears.
My fears of, I've got a big golden retriever dog that basically is going to be so hard to deal with. I'm not gonna be able to walk because she's gonna be so big and she might pull, and I need her not to jump up because she's gonna be really big and it's gonna be really hard work. So during the videos I was watching in the first place.
And the free video mini course that he gave me as the lead magnet. He was basically reconfirming my problems and the urgency for the problem to be fixed at that point. The other thing that's good to know is at the point that someone is searching for that content is the point that they have for problem.
Now, if I'm thinking of getting a puppy, I'm not going to be searching what to do with a puppy when you bring them home. I'm not [00:07:00] gonna be searching how to help them sleep for the first few nights. At the point I'm getting, the puppy is at the point, I'm looking at the content, and he understood that really clearly.
And during the videos and the lead magnet, he really pushed that pain and he really pushed that urgency. Number four, he built trust the whole way through. He talked very much about the work he's done, the qualifications he's got, and the results he's got for his clients. The other thing that he did, which.
If you can do is great, but it's, this is just like a cherry on the top is he actually had remarketing ads. So in the very short space of time that I was looking at his content, I did actually get delivered an ad that was a testimonial. When I went onto his social media, I saw testimonials. So I saw other people like me who had not had experience with dogs or puppies before who were really concerned, who wanted to make sure [00:08:00] that they could train this puppy in a way that aligned with them and.
It had done it. It had fixed the problem. So he was confirming to me that I could trust him. He was confirming to me that he was the authority on this, and he was showing me in practice how he had done it for other people. And number five, he presented the offer at the perfect time. Now. I would be guilty of this, that sometimes in some instances you should wait to warm someone up and nurture them in order to make the offer.
Now, as you've heard me talk about before, my offers are much higher touch, they're much more personal, and therefore they are higher cost. So it isn't necessarily going to be a very quick decision. However, in his case, it wasn't a high touch. It wasn't a high cost offer. I paid roughly 250 pounds and I could make that decision fairly quick.
So therefore, the fact that he made the offers so quick and so often was key to me buying it meant that I didn't have to think about it too hard. He had presented all the details to [00:09:00] me. I had had some content from him that build trust. I'd watched videos that made me realize that I liked how he trained and I liked who he was.
He showed me authority. That I could make that decision very quickly and I needed to make it quickly because I was bringing my puppy home and I needed to know what to do with that puppy. If he had waited to make the offer, the chances are I either would've gone somewhere else or I wouldn't have bought it 'cause I wouldn't have thought I needed it.
So let me run through those five again. That led me to going from not knowing someone to giving them 250 pounds in a very short space of time. One. I had bingeable content that I could watch, and they were everywhere. I was able to find them. I was able to see what they were doing, and I was able to build trust that they were actually legit in what they were talking about.
Two, they had a lead magnet that captured my intent. So it was almost step zero of where I was. That basically said, well, if you are downloading this, then you are definitely wanting to get the course. Three. He. Made sure that he talked about the pain [00:10:00] and the urgency of fixing the pain a lot, which made me realize I need this thing more than ever.
Four. He built trust through everything that he did, through the quality of his videos, through him showing up through his testimonials through. Through his qualifications. I built trust very quickly and built authority with him very quickly. And number five, he made the offer. He didn't wait to give me an offer.
He gave me the offer, presented it when I needed it. So those five things you can now take away and look at your online business and see where maybe you've got some gaps that you can plug with some of these things. And by the way, the course was excellent and I was able to train my puppy. Now she is a puppy and she's six months old, and she is massive.
However, it really helped me understand how they needed to be trained and what to do. So I, for one, was very happy with the purchase I made. If you found this episode helpful or you know someone else who might find it useful, then please go ahead and share [00:11:00] that with them. I will be back next week with another episode.
12 min
March 16 10 Signs You’re Ready (or Not Ready) to Scale Your Online Business
In this episode, I talk about how to know whether you’re truly ready to scale your online business — or whether it might be better to focus on strengthening your foundations first. Scaling is often talked about as the next logical step in business growth, but I explain that it doesn’t have to mean building a huge, low-touch company. In fact, I share why I personally love smaller, higher-cost, high-touch programs and how they can still scale in a meaningful and sustainable way.

I walk through five signs that show you’re ready to scale, including having a proven offer you’ve sold multiple times, reaching capacity with delivery like one-to-one work, and having real clarity about your audience and the problem you solve. I also share five signs that you might not be ready yet, such as constantly changing your niche, lacking consistent leads, or not having a repeatable sales process. By the end of the episode, you’ll have a clearer understanding of where you are in your business journey and what your next best step should be. Teresa Heath‑Wareing regularly shares strategies for growing online businesses through her podcast and teaching.

3 Key Takeaways:

A Proven Offer Is the Foundation of Scaling
Before you scale, you need an offer that has already sold successfully multiple times. When you know people want it and it consistently delivers results, you have the confidence and data needed to expand it.

Consistency Creates Growth Opportunities
Scaling becomes much easier when you consistently show up with content and have a reliable strategy for growing your audience. When people clearly know what you’re known for, your visibility and authority naturally increase.

Strong Foundations Matter More Than Speed
If you’re still changing your niche, struggling to generate leads, or don’t yet have a repeatable sales process, scaling may not be the right move yet. Taking the time to strengthen these foundations will make future growth much easier and more sustainable.

If you’ve ever wondered whether you should scale your online business now or focus on strengthening your foundations first, this episode will help you assess where you are and decide on the smartest next step.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube or take the Quiz

Transcript
When most people come into the online industry, they dream of having an online business that they can scale, but how do you know if your business is ready to scale? In today's episode, I'm gonna be sharing with you the five signs that you are ready to scale, and the five signs that tell you probably not to scale just yet.
If we have not met, my name is Teresa Heath Wareing and I work with course creators, membership owners and coaches to help them grow their online businesses. And that's the dream in most cases, to have an online business that you can grow and scale so that you make something once and you sell it over and over and over.
Now, before we get into that, actually just one quick thing that isn't necessarily the dream for every online business. I have an online business, and when I first came into it, I dreamed of having that massive launch with those thousands of people coming through the doors and all buying, and I realized the more I got into business, the longer I did this.
I've been in business now 11 years, actually, that doesn't fill me up. That doesn't make me happy. One of [00:01:00] the things that makes me truly happy is that I know the people I work with so well. I know who they are, what their business is, who their customers are. I normally know if they have children, what their partners are called, what they like to do on a weekend.
I get to know the people in my audience and the people who buy my programs really closely because for me, the people that I work with, they've bought a lot of courses, they've done a lot of the things, and it's still not working. And the only way that. You can actually make it work, or the only way that we can start to understand is for someone like me, an expert in this industry like me, to come into your business more and to understand you more, buying another course or buying another program where you are just another face on a Zoom screen is not gonna move you any further forward than you are now.
There is no magic trick that that online expert says they've got that is going to help you launch. There is no one. Thing that is going to help [00:02:00] you grow your business. It really comes down to what is working for you, your audience, your offer, your price point and the way that you like to work and show up.
And when you have someone that takes that into account, then they can help you with all the tools that you've got and go. That's the one I would focus on or double down over here. So. Actually, my dream did start to have a big course that I sold, or a big program that I sold, and I created it once. I could sell it over and over and over and over, and actually in reality, that doesn't make me happy.
What makes me happy is working with people closely and having a smaller program so I can do that. Which means it's a higher cost program. Anyway, I just wanted to add that caveat because if you are looking at this going, actually that isn't what I want, then that makes perfect sense and that is fine, and I just thought I'd share my story on that, but.
We can all scale. Okay, so yes, I want a program where it's very high touch, but there is still room to scale. So how do you know if your business [00:03:00] is ready to scale or not? Here are the five signs that you are ready to scale in your online business. Sign number one, you have sold your offer a few times and a few is a hard one because like if it's a low cost offer, then you probably want to sell it quite a few times.
If it's a higher cost offer, then you only might need a handful of people to do it. But you know, it works. That is one of the most important things. In order to scale anything, we've got to have tested it and we've got to know that it works, and we've got to have experienced the thing and gone through the thing.
So number one, you have an offer that you've sold a number of times, and you know the offer works. Number two, you are at capacity with your one-to-one or delivery. Often when people say to me. If they work in a one-to-one scenario or in a group coaching scenario, should I put my prices up? One of my first questions for them is, are you full?
Right? Because if you're full, that is a sure sign that you could probably put your prices up. The same for whether you can scale your online [00:04:00] business. If you are at capacity with your higher touch things and more people wanna work with you, then there might be something that you could be having, or there might be a funnel you can put them into.
To give them a different offer. So if you're at capacity with your one-to-one or at delivery, then yes, you are probably ready to scale. Number three, sign that you are ready to scale your online business is you know your audience really well and you know what their problem is that you are trying to fix.
If you are not a hundred percent confident on this, then. Scaling is probably not for you at this point because in order to scale, we've got to know exactly who we're talking to because basically it's just amplifying what we're doing. It's just basically doing more of what we're doing or talking to more people.
So if we are not. Talking to the right people or we're not talking to them about the right problem that they have, then scaling isn't gonna help that. Number four, you have been creating consistent content and [00:05:00] people know you for your thing when they think of your name. So when someone thinks of my name, I want them to think launching.
I want them to think growing an online business. If people can't do that about you, they might need some more work that you need to do. But if you have been showing up constantly, if you've been creating content and you are known for your thing, then great, you are very much ready to scale. And number five.
If you are growing an audience, IE you are doing a consistent growth strategy. And it doesn't have to be something crazy. It could be as simple as posting on social media, doing YouTube, having a podcast, whatever it might be. But if you are growing your audience. And you have an audience, then yes, you are ready to scale.
If you wanna understand a little bit more personalized information of your business, where you are, and if you are ready to scale, then if you're watching YouTube scan at the QR code here or click the link in the comments and it will take you to my quiz. The quiz is all about whether [00:06:00] you are ready to scale your online business, and it will give you an action plan of things to do to help you get to the next step of your business.
As I've said, either scan the QR code or head to Theresa Heath wearing.com/quiz and you can take the quiz, okay, onto the five signs that you are not ready to scale your business. Number one, you are changing your niche or offer regularly and you haven't been consistent with an offer or a niche for a while.
This comes down to almost. One of my last points of if you're ready to scale, if people don't know you for your thing, then it's gonna be really hard to scale. If you've changed your niche a lot, if you've changed your offer a lot, it's going to be really hard to scale. So you are not ready if you have been constantly changing your niche.
And your offer. Number two, you have no consistent lead flow, so you have no consistent way of getting people onto your email list. If you are not constantly bringing in people or constantly being [00:07:00] visible or finding ways to be visible, then it's gonna be really hard for you to scale. One of the most important things about scaling is either having the audience.
Or the money to accelerate that audience. IE through things like meta ads. If you don't have either one of those things at this point, then it's gonna be really hard. 'cause you do need that audience. So if you don't have a constant way of bringing people onto your email list, that's gonna stop you from scaling.
Number three, you have no repeatable sales process. So even though one of the things I talk about is launching and I see a lot of content online that talks about how exhausting launches are, and you don't have to launch and you shouldn't launch. Launches for me have been really, really effective. And for my clients, it's not to say it's the only way, 'cause it absolutely isn't.
We talk about evergreen as well. However, launches are a sales strategy and we're. The way I teach launching is we build out the launch and then we repeat it, and we repeat it, and we repeat it. So it's not as [00:08:00] exhausting as you might think in the first place. So the first time you do it, there's a lot of work, a lot of moving pieces, a lot of things that you need to know and understand.
But once you've done that, you can just rinse and repeat. So if you don't have a rinse and repeat way, whether it's evergreen or launching, or whatever it might be in order to sell. Then it's gonna be incredibly hard for you to scale. Number four, you are still trying to validate your customer's problem.
As I talked about at the beginning of this episode, if you don't know really clearly what your customer's problem is, you are going to find it very hard to scale because as I've already said, scaling is just amplifying what is already working. And if you are not confident and know exactly what your customer's problem is, the chances are you're not.
Effectively selling to them. And that means you can't amplify that if you haven't got a really clear pathway of, okay, this is the problem they're trying to fix. This is the offer I'm giving them, and this is the way I'm selling the offer. You are not gonna be able to [00:09:00] scale if you don't have those things in place.
So you need to be really confident. What is. The problem I am fixing. And number five, if you feel like you've done it all by flute. Now this one has got a caveat on it. I have worked with some people where they have come to me with a really successful online business that they have managed to grow and they want to scale it further.
But actually. They managed to do it without any of those other things in place. Now, ordinarily they do have an audience, which is very important, but they haven't done the launches as I would talk about doing launches. They haven't got the sales funnel as I would talk about it. However, they've got to that point and they want to scale so.
Often what happens at this point is I have to go back and almost reverse engineer what they've done to date. Because what they've done to date is obviously worked in some capacity, but then bring in some of those foundations. So it's almost like they've managed to build this house without the [00:10:00] foundations in place.
And now I'm going in and underpinning it. I'm going in and looking at it going great. If we could just put this thing in here, then that's gonna make that so much stronger and therefore we have got capacity to build. An even bigger house than we've got now. So if you have got there by what you deem as fluke, it might not be, it might be that you have an amazing strategy, but if you have grown and thought, this is awesome, and I've built this online business and I'm not entirely sure I've done it, it's not that you can't scale, it's that you might need someone like me to pull it all apart and work out why it works and how we can then use that information.
To scale it further. So I would love to know, after listening to the five things that are signs that you can scale and need to scale, and five things that mean you probably are not in a position to scale, where are you right now? Like, how many of them are you ticking off? What kind of things do you need to work on?
If you are watching this on YouTube, I would love you to let me know in the comments which of these things you need to work on in order for you to. Scale or whether you are ready to scale. And if you're listening on the podcast, then please [00:11:00] come and tell me in my dms over on Instagram, which is where I am the most.
And don't forget to go and do that quiz where you will get your own report on what you are missing and what you need to work on in order to scale your online business. If you're watching YouTube, here's that QR code again for you to scan. And if you are listening on the podcast, then go to series, either wearing.com/quiz to take the quiz.
I will be back next week with another episode. Until then, have a great week.
12 min
March 12 Why Your Audience Isn’t Buying (And How to Fix It)
In this episode, I explain why growing your audience doesn’t automatically lead to more sales. Visibility is important because it helps more people discover your brand and join your email list, but simply having a bigger audience doesn’t guarantee revenue. Without the right strategy behind your messaging and offers, you can end up with lots of followers but very few people actually buying.
I walk through five reasons why this happens, including attracting the wrong audience, not having a clear pathway for people to buy, focusing too much on education without enough conversion content, and not building enough trust and authority. I also explain why having a strong conversion mechanism — like a launch or funnel — is essential. Ultimately, visibility creates opportunity, but it’s the strategy behind your marketing that turns your audience into paying customers.

3 Key Takeaways:
Attract the Right Audience
If your messaging is too broad or your lead magnets attract the wrong people, you may grow an audience that isn’t interested in your offers. Clarity about who you help and what problem you solve is essential for attracting people who are likely to buy.

Education Alone Doesn’t Convert
Many creators focus heavily on teaching and providing value but forget to include persuasive content that helps people see why they should work with you. Conversion-focused content is just as important as educational content.

You Need a Clear Path to Buy
Your audience needs a clear journey from free content to paid offers. Without a defined pathway — such as an offer ladder, launch strategy, or evergreen funnel — people may enjoy your content but never take the next step to become customers.
If your audience is growing but your revenue isn’t keeping up, this episode will help you identify what might be missing and show you how to turn visibility into real sales.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
19 min

About Your Dream Business

From the publisher's feed

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you!