Your Dream Business

By Teresa Heath-WareingBusiness Entrepreneurship Marketing

Your Dream Business episodes

March 09 Why Your Audience Isn’t Buying (And How to Fix It)
In this episode, I explain why growing your audience doesn’t automatically lead to more sales. Visibility is important because it helps more people discover your brand and join your email list, but simply having a bigger audience doesn’t guarantee revenue. Without the right strategy behind your messaging and offers, you can end up with lots of followers but very few people actually buying.

I walk through five reasons why this happens, including attracting the wrong audience, not having a clear pathway for people to buy, focusing too much on education without enough conversion content, and not building enough trust and authority. I also explain why having a strong conversion mechanism — like a launch or funnel — is essential. Ultimately, visibility creates opportunity, but it’s the strategy behind your marketing that turns your audience into paying customers.

3 Key Takeaways:

Attract the Right Audience
If your messaging is too broad or your lead magnets attract the wrong people, you may grow an audience that isn’t interested in your offers. Clarity about who you help and what problem you solve is essential for attracting people who are likely to buy.

Education Alone Doesn’t Convert
Many creators focus heavily on teaching and providing value but forget to include persuasive content that helps people see why they should work with you. Conversion-focused content is just as important as educational content.

You Need a Clear Path to Buy
Your audience needs a clear journey from free content to paid offers. Without a defined pathway — such as an offer ladder, launch strategy, or evergreen funnel — people may enjoy your content but never take the next step to become customers.

If your audience is growing but your revenue isn’t keeping up, this episode will help you identify what might be missing and show you how to turn visibility into real sales.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube
19 min
March 02 Why Free Launches Are Getting Harder (And What to Do Instead)
In this episode, I explain why paid launches are working so well right now — and why they might be the smartest move you make for your next launch. I break down the difference between traditional free webinars or challenges and paid launch experiences, and I share exactly how my two-week, five-session paid bootcamp model works, including standard and VIP tiers.
I also talk honestly about why free launches have become harder — from audience overwhelm and low show-up rates to freebie collectors and creator burnout — and then walk you through four powerful reasons to test a paid launch instead. While you may see fewer sign-ups, the quality, engagement, and conversions can be significantly stronger.

3 Key Takeaways:

Paid = Higher Commitment
When someone invests money, they’re far more likely to show up, engage, and implement — which leads to better results and stronger trust.

Engagement and Conversions Improve
Paid participants are more serious and qualified, meaning higher show-up rates, better interaction, and stronger conversion rates into your main offer.

Your Launch Can Fund Your Marketing
A paid launch can generate revenue upfront, giving you cash flow to fund ads and scale — rather than relying on a free event that only costs you time and money.

If free launches have been feeling heavier, harder, or less effective, this episode will help you see why — and show you a practical alternative that could change the game for your next launch.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Transcript
After 10 years in the online space, I have done every type of launch that you can imagine, and there is one launch that is working really, really well at the moment, paid launches. In this video, I'm gonna be sharing with you what paid launches are, why they work so well, and the four reasons that you should consider trying a paid launch for your next launch.
If we haven't met, my name is Teresa Heath-Wareing and I work with course creators, membership owners and coaches to help them grow their online business. And I have recently been given the award of Business Coach of the Year from the National Coaching Conference and Awards, which I am obviously over the moon about.
And every single week I put out a new video and podcast. What I share with you. Tactical and strategic things that you can actually do in your business that is going to help you grow your online business without all of the overwhelm and with what is working right now. So if you haven't [00:01:00] subscribed to the YouTube channel, I urge you to hit that subscribe button and to make sure that you get notified every time I put a new video out, and I would be so honored if you could share this video with someone who was in the online space that you think could benefit from it.
Okay, let's talk about free versus paid. So what do I mean by free versus paid? Now, most launch experiences have been free, so you would do a free webinar, a free challenge, a free bootcamp. So basically for them to come into the launch experience, and I call launch experiences, just the mechanism that you're using, like I said, a webinar, a masterclass, which they tend to be the same thing, a bootcamp, a challenge, a.
Open house. Those are what I call launch experiences. And when I talk about launching, I don't necessarily mean for the first time. This is just basically a focused period of marketing where you are selling your online thing, like your course, your program, your membership, whatever it might be. So [00:02:00] in most cases.
Up until fairly recently, most launches were free. So you would advertise that you were doing a free webinar, a free challenge, and people would sign up and come and join that challenge or come and join that masterclass for free. And then at the end of the thing, you would then present your offer, which would be your paid program, course, membership, whatever it was.
Kind of marketing activity that you were doing to get them there in the first place was free. Now, let me explain to you what I mean by a paid launch experience. So ordinarily and what I've been involved with and what I teach is more about a paid bootcamp or a paid challenge, something that is a bit longer.
I would say that you can do paid workshops rather than. Masterclass or webinars, masterclass and webinars tend to be about an hour or to an hour and a half. They're very much focused on the what and [00:03:00] the why and less so on the how. And your program tends to be the how, whereas when you are doing something paid, it normally means it's going into more depth.
So let me explain to you my paid launching the I am using currently. I'm doing a bootcamp where basically the bootcamp is over two weeks, but it's five actual sessions, so it's two sessions on week one and three sessions on week two, and for that bootcamp, it is a paid thing. Now the. Cost of the, the bootcamp is low, so my cost of my bootcamp at the point I'm recording this is 49 pounds.
But there is also a VIP level where if you join the VIP level, you get additional things. So for instance, rather than just the five sessions, you will also get some q and As with me where. I basically get to coach you. There are also things like you might get some other bonuses and some other nice bits that you would get if you sign up for the VIP.
So basically there are two levels to my paid launches, the standard level, and [00:04:00] then the VIP level. But they're both paid. The standard level is 49 pounds. The VIP level I think is 97, like I said at the point of recording this. But the point is to come into that launch experience, which is a bootcamp you have to pay now.
You might think, well, this doesn't make sense because I want them to buy the bigger thing, and if they're buying the lower thing, will they buy the bigger thing? We're going to address the reasons why you might want to consider a paid launch, but let me talk about why free are getting a little bit more difficult.
Well, the first thing is the overwhelm is massive. There are so many. Free things that we can now do online businesses and launching has become way more popular than it ever has done and will continue to grow. And because of that, there'll be lots of free events, lots of free challenges, lots of free boot camps, which means there is often low commitment from the person that is engaging or signing up to them and the poor sharp rates.
So when I started this back in. Or when I started in the online [00:05:00] space about 10 years ago, the show up rate for a webinar would be anywhere between 40 and 50%. Then when we hit COVID, it went up. It was actually like you could get 60%, which is great, and now we are seeing some as low as 15 and 20% show up rate, which means the number of people who signed up to come to say, your webinar only.
15 to 20% of them might actually turn up. And one of the key things is you want them to turn up because if they turn up, they're way more engaged. They're more likely to consider buying your thing that you're selling. At the end, you are also potentially attracting freebie collectors. So there are people that just like to sign up to free stuff and will busy themselves with going to all the webinars in the world.
Therefore, you might attract some of them when you are doing a free thing. Often when we are doing free launch experiences, we tend to give information without implementation. And if you've watched any of my other videos, if [00:06:00] you've listened to the podcast, then you will know. One of the big things for 2026 is we need that implementation.
That actually what we don't need is more content or more information. At this point, we need to actually get it done and we need ways to help us get it done. And sometimes when we're doing. Three things, rightly so, we are just giving them the information because there has to be a balance of like how much we give away when we are giving it for free.
And this can lead to creators, to online business owners, to you to meet, burning out basically. Launching is not a very quick and easy thing to do. It takes work and time and effort. And sometimes you might find yourself feeling very resentful when you are putting in all this time and effort. You are delivering really good stuff and people just aren't engaging and they're not taking it seriously.
So there are lots of reasons why free launches are not as successful and not as good maybe as they used to be. Now I am not. As [00:07:00] all saying that free launches are dead and you should no longer do them. There are many places where a free launch is very much appropriate and very much needed for the thing that you are doing.
There are lots of reasons why for some people I would pick a free launch over a paid launch and often as I do in my program, Grow Launch Sell, these are the kind of conversations we're having on those coaching calls with me. Where every member of Grow Launch Sell, because it's a very tight program that I have, they get to ask me about their specific business, their specific launch, their specific offer, and I get to give them advice on what I think would work best for them.
So I'm not saying that free launches are dead. I'm explaining to you why I think paid launches are something you should consider. So let's talk about why paid launches work so well and why you should consider them for your next launch. And I'm gonna be sharing with you the four reasons. Why paid launches work so well?
Reason number one, [00:08:00] commitment equals better results. When you are asking someone. To pay for something. Their commitment level is way higher than when you are giving them something for free. Now you might think, but I'm being really kind, giving them something for free, and this is really useful and helpful of me to give them something for free.
And surely because I'm being so kind and giving them it for free, they will take it seriously. Unfortunately, that is not the case and they don't always do that. However. When you pay for something, and this is same for us and true for us as it is for your customers, when I pay for something, I am giving it way more importance than I something that I am doing for free because I've put money down, I've got skin in the game, as they would say, and when someone has got skin in the game, they've got something to lose.
So if they've paid for it and they don't engage with it, then they feel like they have lost their money because they haven't spent time [00:09:00] and done the thing they've paid for. So. When they've paid for it, it means they're more committed, which means they get better results. Ordinarily, in a challenge or a bootcamp, you are giving them something to do.
You are asking them to try different things or experiment with something or do some work. And you know, as I do, when I get someone to do something in a bootcamp, the outcome they're gonna get at the end is awesome and is really going to help them. But they do have to do the work and getting them to pay to join the bootcamp means that they are more likely to do the work, which means.
They get better results at the end, so it's a win-win for everybody. Number two, paid launches lead to higher engagement. If someone has committed by paying some money to do it, they are going to show up or they're more likely to show up. Now, are my paid bootcamps a hundred percent attendance? Absolutely not.
I am yet to see one that ever is, but. [00:10:00] The engagement is considerably higher. So you are talking back around there's 50, 60% levels of engagement, whereas if it was free, like I said, we are looking almost as low as 15 and 20%, or we can be so. By getting them to pay, the engagement is higher, and because the engagement is higher, it's a better experience for everybody.
Now, I don't know about you, but I have done a webinar to one person where one person showed up for a webinar back in the day when I first. Started, and that doesn't make for great engagement. It doesn't make for a great experience. It doesn't make for a great kind of, you don't feel brilliant showing up and trying to give a webinar to one person that can affect how you show up.
Whereas when people are showing up. You get the engagement. They get the engagement. It just feels so much better, and as I've already said, when someone engages, they are more likely to consider paying for your thing or your program if they have engaged. Because the other thing about engaging [00:11:00] is they get to start to build that know, like, and trust.
If someone has signed up for a bootcamp and they never show up to one of the calls and they can't get to see what I'm like or whether I'm worth working with, then. It's very unlikely that they're gonna buy from me. When they engage, they show up, they will realize whether they like the person they're watching or not, and therefore are more likely to consider buying your paid thing.
Reason number three is when you do a paid launch, firstly you are being paid for it, and that makes it feel very, very different, which means you can actually earn some money before. Before you've even sold your actual program or your offer or whatever it is that you're selling, but secondly, you can use that money to fund.
Scaling your launch, and this is really, really key. One of the things about launching is that we constantly need to be bringing people into our world, and one of the ways in which we can do that is through something like meta ads. Now, what you can do when you are charging for a launch [00:12:00] experience, if you are running ads to that launch experience and people are signing up, that in effect is paying for the ad itself, which means.
If you are getting a positive ROI, it means you can put more money into the ads 'cause you know it's going to be paid for on the backend when they sign up for the program. So, for instance, if your program is 49 pounds or dollars and it is costing you 20 something pounds or dollars to get one person on the bootcamp.
Then we just add more money in at the beginning. So you can use a paid launch to fund itself to basically increase and scale that launch. And number four, doing a paid launch will lead to higher conversion rate. Again, if you've watched my video, which we will make sure we link to in the notes below this video, if you've watched my video on.
Numbers and what is realistic for you. When you are launching, you will see that often I talk about from [00:13:00] your launch list, which are the people who signed up for the way that you are launching your bootcamp, your challenge, or whatever it is. You can expect between one and 8% of those people to sign up to your program, to your paid offer.
However, in the last few. Paid launches that I have done, I have been seeing conversion rates of 20 to 27% because the people who are in the room, the people who have signed up are serious. If they have paid to be part of a bootcamp or paid to be part of your launch experience, it means they really are considering.
Working with you, or it means that they really do have the problem that you are trying to help them fix. You see, I might do a webinar that's for free and people might think, oh yeah, fancy. Going along and seeing what that's like. Well, actually there may not be my ideal customer, but because it's free.
They're not losing anything per se other than a bit of their time. However, if I am saying, even if it's a small amount of money, like 49 pounds, you [00:14:00] have to pay 49 pounds to come and join the bootcamp. Then someone who's just doing it just out of interest is less likely to do that because they've actually gotta pay money for it.
So number four is the conversion rate will be higher because the people in the room are more serious. Okay, let me recap those four reasons again, why you should consider doing a paid launch for your next launch. The commitment is higher, which means they will get better results because they are showing up and doing the work because.
They paid to be part of your launch, you will get higher engagement and a high up show up rate, which again, will be better for everybody. Number three, the launch can potentially fund itself because if you are being paid to do the launch, you could always. Filter that money back into things like meta ads in order for you to get more people in the launch in the first place, and number four, you will get a much higher conversion rate because the people who are taking part in the launch are [00:15:00] much more tailored to be your audience.
But there is one big objection that I want to just tackle before we finish this video that you'll get. Far less people signing up to this launch experience than maybe you are used to, and that is an important thing to note. But I really don't want you to let this stop you. If you are doing a webinar where you are currently getting a few hundred people signing up, then you can fully expect the minute you do a paid thing for that to dramatically decreased.
But don't see this as a bad thing. One, you are earning money that you weren't earning when you did it for free. Two, if they really are your perfect customer, then they're going to sign up if it's the right thing. And three, they are much more likely to convert. So even though you have less people coming in at the top of the funnel, you are converting more coming outta the funnel.
So for me. It absolutely has its place. It doesn't mean I [00:16:00] only do paid launches. Now I do happen to do a lot of paid launches, but I do occasionally do free webinars and they have their place too. But if you are serious about. Getting people into your offer, then I would definitely consider having a paid launch.
And the great news is if you are a member of Grow Launch Sell, then coming up in the next few weeks will be a new module all about how to do paid launches for your next launch. And if you are not in Grow Launch Sell, then you can just click this QR code here and it will take you to the Grow Launch Sell page where you can find out more about it and get on the wait list.
17 min
February 23 The Missing Phase That Makes Your Launch Convert
In this episode, I explain why a successful launch actually begins before you start promoting it. I introduce the often-missed pre-launch phase and share how warming up your audience in advance makes your promotion, live delivery, and sales stages far more effective.
I walk through two key questions to shape your pre-launch content — what your audience needs to understand first and what objections you need to address — so you can bring them to the same starting line and turn cold prospects into warm, ready-to-buy participants.
3 Key Takeaways:
Your launch starts before promotion
If you only begin nurturing your audience when you announce your webinar or challenge, you’ve missed a critical opportunity to prepare them to say yes.
Pre-launch content removes friction
By answering what they need to understand and addressing objections early, you reduce resistance before you ever sell.
Get them to the same starting line
Strategic pre-launch content ensures your audience is informed, aligned, and ready — making your promotion and sales phase significantly more powerful.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Transcript
Most people think that a launch starts at the point where they open the doors to their launch experience. IEA webinar. Or a masterclass. Or a bootcamp. But actually your launch starts way before then, and today I'm gonna share with you one of the things that you can do prior to your launch to ensure that your launch is even more successful than it is already.
If you are new round here, my name is Theresa Heath wearing and I work with course creators, membership owners and coaches, and I help them grow their online businesses and sell in a way that feels really authentic to them. Today we are gonna be touching on something that lots of online business owners miss out and it's at the detriment of their launches.
You see, when most people talk about launching, they tend to talk about three distinct phases of the launch. Phase one is the launch phase. This is where you are promoting your bootcamp, your challenge, your webinar. [00:01:00] Then you have the live launch. That is when you are delivering the webinar or you are delivering the bootcamp, and then you have the sales phase, which is the bit where the doors open and you start selling.
But what people are missing is right at the beginning, there's another. Phase, and I call this the pre-launch phase. And this phase is as important, if not more important than some of the other phases because this is where you are getting them ready to actually go through your launch. So let's talk a little bit about how this works now when you have a launch phase.
That second phase, this is where you are promoting the bootcamp or the webinar or the challenge. But what we need to think about is how do we make sure that they are ready to sign up for that bootcamp or that challenge or that webinar or whatever it is. The very first thing that you need in place is actually to have a launch experience that they want to actually join.
So what we need to think about is what are [00:02:00] you creating in that masterclass, or what are you offering in that bootcamp that they actually want? So that's the first thing that goes without saying that. We can't do an amazing pre-launch and we can't do an amazing kind of launch experience if it's something they don't wanna sign up to.
So the very first thing you need to think about is you know what your customers need help with, and you are going to help them with that. Thing, and you have nailed it. You've nailed a really good launch experience. So how do we get them ready to actually take part in the launch? So I'm gonna use the example of bootcamp.
Let's say I am running a bootcamp on how to do webinars. I know it's a bit meta when I talk about my own stuff because I'm talking about. Challenges and webinars. Anyway, you, let's stick with it. So I'm gonna talk about doing a bootcamp. Let's say that I am going to do my launch experience as a bootcamp, and the theme of my launch is I'm gonna help you plan your next webinar, or I'm going to talk you through how to do your next webinar.
So there are a [00:03:00] couple of questions I need to ask myself to help me create content that is going to go out. Prior to me even sharing that, I'm doing a bootcamp. Okay? So whatever your launch experience is, whether it be a webinar, a bootcamp, a challenge for at least two weeks prior to even mentioning it, I want you to think about doing this pre-launch content.
The pre-launch content is going to get them ready. When you are ready to actually talk about the thing and share the actual launch experience that you're going to do, so there's a couple of questions that you need to ask yourself in order to create that content. Question number one, what do they need to know or understand before you can teach them the thing that you are going to teach them in?
Your launch experience. Okay, so my example, I'm doing a bootcamp. This is just an example just to [00:04:00] pretend I'm gonna do a bootcamp about how to do webinars. So what do my customers or my potential customers need to know or understand before I can teach them about webinars? Okay, so that's the first question.
What do they need to know or understand before you can teach them the thing that you are gonna teach them in your launch experience? Question number two is what objections might they have about learning that thing? When we think about these questions, question number one and question number two, what objections they might have about learning that thing.
What we're doing is we are getting them ready for the point where we start promoting the actual. Launch experience. So the challenge, the bootcamp, the webinar, whatever it is. In my case, in my example, I'm talking about a bootcamp, and the bootcamp is gonna teach 'em how to do webinars. I know it's. It's tricky when I do my own stuff, but we get it.
Okay, so let me think about that. So in order for me to create my pre-launch content, [00:05:00] I need to answer those questions. So for instance, when I was doing, or if I'm doing a bootcamp that is talking about how to create webinars that finally convert, what are the answers to those questions? So as a reminder, question one, what do they need to know or understand?
Four. I can teach them that. Well, if they don't know that webinars are a way to sell an online offer, then they need to know and understand that because there's no way they're gonna sign up for a bootcamp on teaching them how to do webinars if they don't know it's even a thing. For instance, one of the things come up in my world is the word launch.
That often people think that when we say the word launch, we are talking about selling something for the first time. So they need to know and understand that if I'm talking about a launch that actually. I'm not necessarily talking about selling or launching something for the first time. This can be. For any of your online products and if you've sold it before, what else do they need to know or understand?
Well, they need to know [00:06:00] that that webinars are still a thing. They need to know that webinars can be successful and get them sales. They also need to know that there is a very specific way in which you need to do a webinar that actually you can't just get on and do some free training. That's not what it is.
So if that's what they thought it is, then they need to know and understand that. And then the next question is, what objections might they have about learning this? So I guess the example I just gave you is a very good objection. So an objection of, I know what a webinar is. Well, maybe not the way that I teach it, or I've done a webinar before.
They don't work. Okay. How do I get over that Objection. So I might create some content that says. That you've create. You know, you've done a webinar before and it didn't work. These were the three reasons why, or I might create content that says webinars are dead, or you think webinars are dead. Here are the last results I got from webinars.
What we're trying to do is we're trying to get your audience. All to the same point on the starting line [00:07:00] because if your customers are all at different points, are points of where, um, I hate webinars. Webinars don't work. Webinars are rubbish. Like whatever the thing is you are teaching, then. They're not even gonna be at the start line when I say I'm doing a bootcamp teaching webinars, because they'll be like, well, I don't think webinars work, so why would I sign up for a bootcamp that teaches me how to do webinars.
So I want you to think about those two questions. They are so important in terms of creating content and having that content come out prior. To your launch experience prior to the point where you are actually doing your launch experience. To give you an example, some of the content that I put out, I did actually do some, it actually wasn't a, a launch experience.
It was actually, um, a paid workshop about webinars, but it's the same sort of principle. So before I even mentioned the fact that I was doing this workshop. I created content and in the podcast at the time, I created episodes that were mastering the Art [00:08:00] of Webinars, a step-by-step guide to successful online launches.
Then I did one about, uh, launch reality, understanding the realistic expectations. So I talked about what real numbers look like, because again, one of the objections might be, well, I did it and it didn't work. Whereas if I can educate them and go, well, actually this is what the realistic numbers look like, then maybe.
They will then go, oh, okay, well mine did work. I didn't realize on social media, I put posts up that talked about webinars aren't dead. You might think they are, they're not. They work. They still work. They're still brilliant. Also, I included things like motivational posts talked about, you know, you could be just one launch away from your success.
So things to inspire them and think, yes, great. I want to do this. So I'd recommend that for at least two weeks prior to you even mentioning the fact that you're doing a webinar, a bootcamp, a challenge, or whatever your launch experience is, that you start putting out this content. Now, this content can go out for [00:09:00] a month or two before your launch.
Experience. It's really as long as you can give it. And I have to say when I watch some of the bigger launches that I watch or some of the big launches that I'm involved with, those pre-launch periods are quite long, and that content is really pivotal to getting everyone to the same place and motivating everyone and making everyone feel ready.
For the actual launch experience. So I wanted to give you a couple of other ideas of, I've given you the idea of mine. If I was doing a bootcamp about a webinar, very confusing. Let's say that you are doing a webinar about Pinterest, so three easy steps to 10 x your traffic using Pinterest. Some of the questions and some of the things that you wanna think about in answer to those two questions are, if they've never used Pinterest, why should they try it?
Pinterest only works for certain businesses or certain brands. You'd need to address those objections. I have to be using Pinterest, so you might talk about how to get started. You might talk about how easy it is to get started. You might. Put some content out about how [00:10:00] they should set up their account. I don't have time for another social media platform, so that objection of, I'm doing this already, how would I then add in another one?
So you might talk about how if you were using Pinterest, it's so much easier and you don't have to do all these other things. And actually you can schedule everything. So you can see how I'm addressing some of those issues coming in. Before we even get to the fact that we're talking about doing the webinar, the masterclass, whatever.
So then let's imagine you are in an industry where you are doing a launch experience where it's about five steps of being the best boss in 2026. Learn how you can improve your confidence and impact your leadership role if you're gonna do a launch experience about that. The content you need to think about in your pre-launch is.
What does a good boss look like? If they aren't sure about what a good boss looks like, then are they gonna sign up for something about being a good boss, or if they think they're a good boss already, because they dunno what it looks like. So then. The question, are they a good boss? It could be a quiz that they take.
Um, [00:11:00] what can being a good boss do for them? So it might be a, an objection of, well, yeah, why does it matter that I'm a good boss? Like, does it make me more money? Does it, what does it do? And then examples of good bosses from their life. So you might talk about, you know, this was a really good example of this.
So remember, those questions are designed to help you really create content to get everyone to the start line. And then. When you start the race, that's when you're saying, sign up to this thing and come and join this thing. And at that point you should have matched their objections. You should have helped alleviate some of their concerns and fears, and you hopefully should have got them the answers they need to some of the questions that they might have about the thing that you're teaching.
So one final reminder, let me just remind you what those questions are. Again, they're super important in terms of getting that pre-launch content so that when you put your launch out there, they're ready. So question number one was, what do they need to know or understand before you can teach them the [00:12:00] thing that you are teaching them?
And question number two. What objections might they have about learning that thing? And if you are creating your content based on those two questions for the few weeks prior to your launch, you are gonna get everyone in your audience ready for the point where you put your launch experience out there that hopefully they are going to want to sign up and join you.
Okay? I really hope that this has been helpful. If you are doing pre-launch, tell me below. Message me, send me a DM on social media. If you're listening to this on the podcast, I would love to know if this is something you are already doing, if not. I would love to hear your thoughts on today's episode. I will be back next week with another episode.
13 min
February 16Stop Selling Features: Why Transformation Is the Key to Selling Your Online Offer
In this episode, I explore a powerful shift that can completely change the way you market your offer: prioritising the transformation you deliver rather than the details of the offer itself. In a crowded online space where people are constantly bombarded with features and promises, what truly stands out is a clear, compelling result. It’s not about what’s included - it’s about what changes.
I explain this using my “two mountains” analogy, showing how your audience starts on one mountain (their current struggles and frustrations) and wants to reach another (their desired outcome). Your offer is simply the bridge between the two, but too often we focus on selling the bridge instead of the view from the top. I also share practical examples - like how airlines market the destination, not the flight and highlight how testimonials and case studies help prove that the transformation you promise is genuinely possible.
If your marketing hasn’t been converting the way you’d hoped, this episode will help you refocus on the real driver of sales: the meaningful change you help people achieve.

3 Key Takeaways:
Market the transformation, not the product
People don’t buy modules, calls, or features, they buy the result those things help them achieve.
Meet your audience on their first mountain
Your messaging should clearly speak to where they are now, what’s not working, and what they truly want instead.
Use proof to make the transformation tangible
Testimonials and case studies bridge belief gaps and show your audience that the journey from pain to possibility is absolutely achievable.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Transcript
In a world where we have got more content than we know what to do with, and AI can produce us a course five seconds flat. There's one thing that we must ensure when you are marketing your online offer.
If we've not met, my name is Teresa Heath Wareing and I help course creators, membership owners, and coaches grow their online businesses through effective launches and selling online. So recently I've been doing is some talks and some sessions. I'm a speaker and I've been talking about what is changing and what has happened in the online space we should be doing in 2026 to help sell our online offers.
And there is one thing that is so very important that's. Always been important by the way, but it's even more important that we get clearer on now than ever before. I want to talk about your customer's transformation. Now, before you already say, Theresa, I know this. I understand this. I want you to just listen to this video because if this video helps you understand your customer's transformation a little more, that is [00:01:00] going to help you sell more.
Because in a world where we don't need more content, we are not bothered about buying something because it's got many, many hours of content. Or because there's all these lessons or all these courses when it's quicker for them to go to chat GPT, for instance, and literally type in a question and get the answer.
So why are then people buying the thing that you're selling? If I can literally go and buy a course, why would they then go to the effort to buy something from me or you? They're after the transformation. So what they're not looking for is they're not looking for the product. They're looking for the thing that the product enables them to do.
The way I teach a transformation in my world is I talk about two mountains. Okay? So imagine a mountain where your customers currently are, where they're, they are in pain, they have the problem, they are frustrated. And then where they're trying to get to is this other mountain over here, a mountain where.
They have the transformation, where their life [00:02:00] is, where they want it to be, where they've achieved the thing they want to achieve. And the thing that gets them between the mountains from the pain mountain they're on now to the transformation mountain of the thing that they want is your product or service.
Okay, so let me explain a example of what I mean. So for instance, when people come to me. They are on the mountain. They have the problems and the pains that they have an online business that they love. They just wish it would make them more money. They're frustrated that they followed all the advice, and yet it doesn't seem to be happening.
They know people love the product that they sell. Just why aren't more people buying it And they are tired of generic advice and generic stuff. And they are tired of generic advice and they want to know and get deep into their business and understand why it's not working for them in their business, and they ultimately want to make more money and serve more people.
So that's the mountain that they're currently on. Now, the mountain that they want to get [00:03:00] to is the mountain where. They have lots of customers, or as many customers as they're looking for, it's where their online offer is selling much easier, where they're not feeling burnt out, where they have a pathway or a strategy that they know works that they can rinse and repeat where their online business is giving them the life that they love.
So that's where they're trying to get. So they're over here frustrated, and you might be watching this and you might go, yep. That is me, Theresa. I am annoyed. I thought I'd be further along by now. I have a great online business. I really do help my customers. I just can't understand why we're not selling more and I've done all the things and I want to be over here where I'm selling more and I am getting people to join my program, join my membership, buy the course, and I am actually making the money I want to be making from my online business.
So. You are here, you want to be over here. And the thing that helps you get from one mountain to the other is my product and service. So, and interestingly enough, it could be any [00:04:00] of my products and services because I effectively help people do the same. There's just different ways in which they can do it.
So watching YouTube doing this is helping you now it's doing it very slowly and it's not doing it specific to you. But if you watch enough of my videos, go back and listen to enough of my podcast episodes. I will help you move from one mountain to the other. If you join my Grow Launch Sale program, I will help you move faster and with a better structure.
If you work one-to-one with me, I'm help you move even faster than that. So all my products and services take you from one Mountain and get you to the other one. Now, the truth is, it kind of doesn't matter the thing I'm doing in the middle. Okay? All you really want is to be from one mountain to the other.
So if I was to say to you, go out with a sandwich board on, do you know what a sandwich board is? It's basically like a board that people, of course you do. But anyway, it's like a board that people wear on the street that has a sign on it. If I said to you that, that is working really, really well and that is going to get you to the other mountain.
You might do it right, because what you want is to get to the mountain. You are [00:05:00] actually not that bothered of what that product and service is in the middle. It's the transformation you want, not necessarily the product and service. So let's just bring it back just a little bit to the online world, to courses, to memberships, to programs that you're offering.
Whereas in the past, and this was probably three, four years ago, where it was all about like the offer stack, it was all about going, you get this and you get this, and the hours of training and all these resources and all of these things. It's less so about that now and it's more about the transformation.
So if I was to tell you that I have one five minute course, I don't by the way, but if I was to tell you I have one more. Five minute course that is literally going to give you that transformation. Of course you'd want to do it, of course, you'd wanna take it in a heartbeat. It's the same way as like. We just want everything so much faster.
So it's not that I want to spend days and weeks learning this stuff, I just want the transformation. But the problem is, one of the ways that we've marketed before [00:06:00] is very much talking about this is what the offer is, this is what I it does, this is how many courses you've get and how many calls you get, and the support you get.
Where we really need to move the focus away from the actual product and focus more on the transformation. Talking about how we deliver the transformation. There's a really good example in the real world of an industry that has to do this, that has to talk about the transformation, not about the product, and that's the airline industry.
Now, there are very few people who just love going on a plane, right? My husband is one of them, by the way. He. His ex-military, he works in aviation like he loves going on a plane. I like where the plane gets me now, when BA or Virgin send me emails, they're not sending me emails with pictures of economy.
'Cause quite honestly. That is not gonna cut it. Okay? It's not selling it. No one is gonna look at an economy seat and the food that you get in the [00:07:00] trade and go, oh, I really want to do that. I'm so excited. What they want is the destination. So when British Airways or Virgin send an email through to me, what they're doing is they're showing me destinations.
They're showing me beautiful beaches with blue seas. They're showing me amazing lands. Escapees and mountains and snow and whatever it is that they're promoting, they're not necessarily showing me sitting in an economy flight for nine hours or whatever it is, because that wouldn't sell. So the airline industry know really well that what you want is to get from the one mountain, the one mountain being I'm at home.
I am working all the time. I'm tired. I want to see the sun, whatever it might be, and the other mountain being I'm lying on a beach or I am visiting somewhere new that I haven't been, or I'm experiencing something I haven't done before. Or in my husband's case, I'm skiing down a mountain, like whatever it is.
That's what they're showing. That's the transformation. They're showing that you are going from over here, [00:08:00] where you're at home and you're tired and you're fed up to over here to where you are visiting somewhere. Amazing. The thing that gets you there very, you know, realistically is a plane is a thing that takes you, but no one wants to buy the plane trip as such, they want to buy the transformation.
So I know I've spent quite a bit of time really going deep on that transformation, but honestly, it is the most important thing because as if I don't have to remind you, your audience do not want your product. They want the transformation. So that brings me onto one more point, and this video's gonna be pretty short, but it's.
A really, really important one. One of the things you need to do when you are writing your sales emails, when you're writing your sales page, when you're on your webinars, when you are doing your bootcamps, whatever it is to actually sell your online offer. One of the things that you need to make sure you're doing is.
A, you are talking about that transformation you are talking about. I know where you are now and I understand where you want to be because again, [00:09:00] as a customer, I wanna read that and go, they get it, they get that. I'm frustrated. They get that. I'm annoyed they get that I have an online business that I love.
I just want more people to buy. So we need to make sure they understand that we understand. Where they are right now, where the pain is, and then we need to make sure they understand that we understand what the transformation is and what they really want from the end of whatever it is that we're selling.
Okay, so that's the first thing In your marketing, in your emails, on your sales page, on your webinars, we need to make sure we're having that kind of more softer conversation or that emotional conversation of. I get where you are now and I get where you want to be. In fact, the very first two sections of a sales page when I teach how to do a sales page is you do the headline, the kind of intro bit of like just grabbing their attention.
And then section one is where are they now? And section two is where do they want to be? So that is more important than going, do you want to buy this thing? Because they don't, okay. They don't wanna buy the [00:10:00] thing. They want the transformation. Okay. The other thing that's super important when talking about transformation is we need to prove that we have done it.
I have testimonials everywhere. In everything I do. I have them in every email that I send when I'm selling. I have them on my sales page all the way through my sales page. I have them in my webinars, my boot camps, constantly in my presentations. So we need to be proving that we can actually get them the results that they're looking for with various different testimonials and case studies all the way through.
Okay. Like I said, this is gonna be very short and very sweet, but it's so very important. You need to understand what is it that your customer really wants, and what they really want is not necessarily your product of service, it's the result that your product and service can give them. And it's that, that we've got to market.
If you found this video or podcast that's all helpful, I would massively appreciate it. If you could share it with someone, it would be so, so kind of you. This is obviously something I spend a lot of time doing every single week, getting these videos, getting [00:11:00] these podcasts out to you, and if you could share it, I would be so incredibly grateful.
12 min
February 09My Honest Take on the Changes Happening in Online Business
In this episode, I’m sharing my honest perspective on the recent shifts happening in the online business space and why so many people are feeling anxious about them. With well-known industry leaders making big changes and new conversations popping up everywhere, it can feel tempting to question your own strategy or wonder if you’re doing something wrong.
I talk about why it’s so important to stop making business decisions based on what others are doing and instead look at your own data, your own enjoyment, and what’s actually working for you. I also unpack how major events like COVID and the rapid rise of AI have permanently changed the online landscape and why change itself isn’t a sign that something is broken.
Throughout the episode, I encourage you to evaluate your business through the lens of your current stage, not someone else’s. What works for a creator who’s years ahead of you may not make sense for where you are right now. This episode is a grounding reminder that your business gets to be built on intention, clarity, and informed choice, not fear or industry noise.

3 Key Takeaways:
Your business decisions should be data-driven and personal
Just because a well-known name changes direction doesn’t mean you should. Your numbers, your goals, and your enjoyment matter most.
The online space is evolving—and that’s normal
From COVID to AI, the industry has shifted in big ways. Change doesn’t mean failure; it means adaptation.
Context matters more than comparison
Always evaluate advice and trends through the stage of business you’re in, not the stage someone else is at.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Transcript
There has been a lot of talk in the online space recently because a couple of the very big players in the online space have made decisions to change things in their business. I am not jumping on the bandwagon of talking about this because I know it might get me clicks or might get me views. In fact, I'm not even gonna name the people who have made the changes, but I am going to address it because I think when something like this happens, there is a lot of people who have a lot of opinions and I have been asked my opinion, and there's a lot of fear that's spread in the online space about it's not working anymore or.
This means something. So I want to do a really short, quick episode about my thoughts when things like this happen in the online space and what do I think is gonna happen with the online space, having been in it for about a decade.
If we haven't met. My name is Teresa Heath Wareing and I help course creators, membership owners. And coaches grow their online businesses through launching and selling their offers online. And I have [00:01:00] seen a lot of things happen in the online space over many, many years. And to say it's changed is an understatement.
Let's talk about first when COVID happened and the fact that the whole world had to go online and what was fairly new and misunderstood, suddenly had to be taught and get very comfortable with very quick, and the online industry boomed. It was really, really successful. And then as time went on, people got a bit tired of the online.
The world opened up again, things changed. Also, at that point, it encouraged a lot of people into this. Space that shouldn't quite honestly have been in the space that were coming into the space 'cause they wanted to make money quick and really weren't the best people. And also there'd been a history of online sellers and some big online sellers basically.
Not being very ethical and not using great sales tactic. And then the world opened back up again. People started going back out and they suddenly started to go, I don't really love this online thing as much. And then [00:02:00] AI came in and kicked everyone's backsides and it's changed everything again. And the online space, like pretty much every industry is constantly moving, but when a couple of the really key players make business decisions.
It means everyone suddenly has an opinion about what that means. Now, the very first thing I want to say about this is I think people forget that it's their business and they get to do what the hell they want, and that goes for me And for you, it goes for. Anybody in business, and one of the things that I am so passionate about is whenever I am teaching or speaking or doing a video like this is my job, is to help you create a business that you love, to grow your online business, and to give you strategies that work, however, that comes with a massive caveat.
And that caveat is it's your business and you get to decide. You get to choose. So if someone is sat there telling you, you must do [00:03:00] this to be successful, or you have to do this to be successful, or the only way you can grow an online business is if you do this, it's absolute rubbish. Okay? I'm telling you now, it's rubbish.
I can show you people in different industries using different tools and strategies, being successful in many different ways. There's not a one size fits all, and that is really, really important. So that's my first point. When people make a decision to change something in their program, pull a program, stop doing something, start doing something.
They can do what the hell they want because it's their business. Okay. Now they would've made a decision based on their own business and where they are right now. And I think that's another really important thing to note. Everyone's businesses are at different stages, serving different audience, doing different things, even if you are doing something similar to someone else.
They're still very, very different. And to make a [00:04:00] decision that is right for you, you have got to know and understand your business. You have got to decide, okay, for the effort I put in, the time I put in. What return do I get from that? And is that return money? Is that return things that you enjoy? I have turned down and stopped things that have bought me a lot of money because I just don't like it.
And someone else would've looked at that and gone, well, that's crazy. Why would you give up that money? Because I didn't like it and I'm the one who's got to do it. Okay. So that's really, really important. So if you are going to make a decision in your business, whether it's to start something to stop, something, to pivot, to change, you are the one who's got to understand the effect that it's having on your business.
You will have the data, you will know whether it's doing what it should be doing, and you can make a decision based on that. So again, anyone that we are looking at, anyone that is humongous in the industry or that you look up to, if they make a business decision, that is what they've done. They [00:05:00] have looked at what they've done, they've looked at the effort they've put in, they look at the return they're getting, and they've made a decision on that.
Okay? So that kind of brings me to my third point. This is a very relaxed, uh, video or podcast if you're listening to it. So my third point is this doesn't mean that it's not going to work for anybody else. Okay? So. People have stopped courses, people have stopped doing content like podcasts. Again, I'm not gonna mention names just because I don't wanna be seen as just doing it to get the views and get the listens, but that doesn't mean podcasts are dead.
Because someone doesn't go all out on YouTube doesn't mean YouTube doesn't work because someone is or isn't on TikTok doesn't mean it's the strategy to use or the strategy doesn't work. It just means they are making decision for their business. It's very easy to look at someone making a decision, like to pull a a course or a program that they're doing and run over a very sweeping statement that no longer courses work, [00:06:00] or the reason they've stopped this is because it's broke and the industry's broke.
That is not the case at all. Now, is the industry different to what it was? Yes. Has that person made a decision based on what they know about their business? Yes, they have and they have made the decision for whatever reason they have, and they don't owe us an explanation. Okay. I'm sorry to say, they don't have to tell us or they don't have to be.
Saying things in a certain way as to why they made that decision. They get to make the decision they get to make, but it doesn't mean because they've made that decision. It doesn't work. So let's take the example of someone stopping a podcast. Okay. So someone very prominent has stopped a podcast. That person has done over 900 episodes.
So the first thing I'll say about that is they have done the reps, okay? So if you are looking at this, having never done a podcast, having never done a blog, having never done YouTube or done [00:07:00] any content and thinking or reading into it, that because that person stopped, it means that it doesn't work. That is just not true.
That person has done the reps, they have a bank. Those podcasts haven't gone away. They still sit there. There is still 900 episodes that people can go and listen to. They have put in the work, they put in the effort that they now get to make the decision that they don't want to do that anymore, and that doesn't mean podcasting is dead.
If someone decides that actually they go all in on YouTube and they stop, that doesn't mean that YouTube's dead because they decide to stop. So don't read into it that it doesn't work. Like I said, I can show you someone doing. All the different strategies in different industries, and it works for them and it's great for them.
The one thing I would say about this is you've got to enjoy it and you've got to want to do it because at the point where you are absolutely burnt out by it, and [00:08:00] maybe that's where they were, maybe they were burnt out and they were like, do you know what? I don't wanna do this anymore. And again. That's fine.
They get to make that decision, but at that point you have to decide is it worth the effort and the time. But like I said, it doesn't mean that all those get deleted and that work hasn't been done. They've already done that. Okay. Just to clarify, in case I haven't quite said it the way I want to say it.
When people make decisions about their business, it's based on the stage they're at, and you might not be at that stage. Okay? So if someone's made a decision, whether it be someone huge in the industry or someone who's just started, and you are looking at that thinking, should I do that or shouldn't I do that?
They could be in a completely different position to you. I did. 400 odd episodes of my podcast before I decided to take it onto YouTube. Now, would I do it differently if I started a a podcast today? Yes, I would do it differently. I probably would go straight onto YouTube, but I was in a very different position.
My team were in a different position. Our business was in a different position. We could afford to bring in [00:09:00] editors, we could afford to bring people to help us manage this whole thing. So that is why I based my decision. So the other thing I want you to understand is. Again, it doesn't mean it's not working.
It doesn't mean that it's over. It doesn't mean that courses aren't selling. It doesn't mean that podcasters, podcasters. It doesn't mean that podcasts don't work. It just means where someone was in their point, in their business and therefore, if you are not in the same point, which I would argue that most people are not at the same point because these two people have huge online businesses and there's not many people who have businesses the size that they do in this space.
I would argue that therefore you shouldn't necessarily take their decision as what to do in your business. The last thing I want you to do is make a decision for your business when you are on chapter three and they're on chapter 30. You know, it's very, very different. So I wanna kind of just wrap this up 'cause I realize that this hasn't been particularly structured.
This probably won't make a very good YouTube video because I haven't necessarily given you. Great outcomes or a really good structure of the video. [00:10:00] But one of the things I do wanna say is if you are going to make a decision about your business, I a want you to at least tried it. Okay? If you try something and you've put some time and effort into it, and you have data about it, and that data proves that it's not worth the time and effort that you're putting into it, or what you were putting in, and what you're putting in now is bringing you different results, then absolutely fine.
You make that decision. So I want you to look at, have you done it first before you make a decision of whether it works or not. The second thing I want you to look at is what data have you got based on this? So again, do you have actual facts that say, this used to work really well, it doesn't, and therefore I'm not gonna do it.
And are you making a decision based on what you love and how you love to show up and where you like to hang out? So I really enjoy. Doing these episodes now, sometimes they're hard work. I'm not gonna sit here and say it's easy 'cause it's not. But I [00:11:00] do really love sharing my knowledge and I love talking about these things.
So therefore it's easy to have done 400 episodes of my podcast. If I hated it, I would've stopped a long, long time ago 'cause it would've been very difficult to keep going and stay consistent social media, I am not consistent at all. I am terrible at it 'cause I really don't love it and I'm working on that.
But. Like I said, it's gotta be based on you and your business. And yes, I watch all the other people in my space. Of course I do. I learn from them. I understand. I work with them. I consult with people. I am constantly looking at what people are doing. However, the decisions I make in my business are about me and my business and what's working and what's not working.
It doesn't mean because someone else has made a decision in their business that actually we all need to pack up and go home because online courses are dead because they're really not okay. If you found this at all interesting or helpful, I would love to know what thoughts you have about this. Have you seen [00:12:00] lots of content?
I have some very opinionated stuff about how it should have been done, what was done, and all of that good stuff. I'm just interested. My take is probably very different to what you've heard already, so if it is different and you've got some thoughts on it, I would love to know.
13 min
February 02How to Validate Your Offer Before You Sell It
In this episode, I’m walking you through four essential questions I use to validate an offer before bringing it to market. If you’ve ever launched something that didn’t convert the way you hoped—or you’re in the process of refining an idea - this episode will help you pressure-test your offer before you invest more time, energy, or money.

I break down how to make sure your ideal customer actually recognizes the problem your offer solves, why using their language (not yours) is critical for conversion, and how to tell if this is a problem they’ve already tried—and failed—to fix on their own. These insights help you move beyond assumptions and into real market alignment.

I also talk about the importance of desire and delivery—making sure your audience truly wants the outcome you’re offering and that the format of your offer supports fast, meaningful transformation. Whether you’re a course creator, membership owner, or coach, these questions will help you create offers that feel clear, compelling, and easy to say yes to.

3 Key Takeaways:
Problem awareness drives sales
If your audience doesn’t clearly recognize the problem, they won’t buy—no matter how good your solution is.
Language creates connection
Using the exact words your audience uses builds trust and makes your offer instantly feel relevant and understood.
Desire + delivery matter
An offer must solve a problem people want solved and be delivered in a way that feels simple, focused, and transformation-driven.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Transcript
If you've been watching these videos for a while, you'll know that I will often talk about a failed launch. Doesn't mean that you have a terrible product or you need to change the offer. However, in today's video I want to talk to you about how do you know that you actually have an offer that will sell, and I'm gonna give you four questions that you can ask yourself to validate your offer and be confident that it's the right one for you and your audience.
If we've not met, my name is Theresa Heath Waring and I help course creators, membership owners, and coaches grow their online business. And honestly, I geek out on this stuff. I love it. I joke that I watch launches like other people watch Netflix series. And this is what I eat, sleep, and breathe. So it brings me so much joy to bring the podcast and the YouTube videos and give you real strategic, tactical advice on how you can grow your online business.
Before we get started with today's [00:01:00] episode, I'm gonna ask a big favor. Is there any chance. That you could go and hit the subscribe button if you're watching this on YouTube or hit the follow button. If you are listening to this podcast, wherever you are listening, I would be so appreciative. Creating content is one of the things that I love the most, and being able to come every single week and bring you free content that helps you grow your business is something I adore, and I would just love it if you could just help me back just a little bit by hitting that subscribe button.
Let's get started with the episode. I have four questions that I'm gonna walk you through that I want you to consider either when looking at your current offer or when you are considering your next offer. Question number one, what specific problem does your offer solve? And, and this is the key bit. Does your perfect customer know that they have the problem?
Now, you might think that that's a bit of a strange question. 'cause surely if you're creating an offer, it's because your customers have got a problem and you are helping them [00:02:00] fix that problem. However, I have seen time and time again, people create something that they want to create and put together an offer of things that they think, yes, this is what my customers need.
The truth is it might be what your customers need, however, your customers might not know that they need it, and to try and sell something to someone that doesn't even know that they need it, you are starting with an uphill battle straight away. So, for instance, one of the examples I give on this is I had a client in the past that helped women who were in peri and menopause stages.
And when we look at this question, this is such an interesting one, because a woman of whatever age might not know that she is potentially going into perimenopause. So if she doesn't know that she's going into perimenopause, how does she know that she might be there and that this lovely client has [00:03:00] a problem that will help her fix it?
So the key thing here is. Do they know they have the problem? Now, one of the ways in which you can look at this is when you are an expert in your field, you tend to know the words and the shortcuts and the, you know, the quick answer to the thing. So for instance, my lovely coach that I know who helps women in Perry and menopause stages, she might know by someone telling her her symptoms that yes, you're definitely in perimenopause.
But they might not know that. So for instance, when she talks about her offer, if she was just talking about, I help women in perimenopause, you are going to have a whole audience who would think, well, that's not me. I'm not in there. But what they do know is the problems that they have. So instead, I'm using this as a very literal example, but instead of her necessarily talking about.
Perimenopause. She might talk about the symptoms that someone has, which they can go, oh yeah, I have those symptoms. Oh, yes, [00:04:00] I have those problems. So. Are we trying to help our customers solve a problem that they don't know they've got, or give them the solution to something that they're not? They didn't know that that is the solution that they needed.
So let me remind you of that first question. What specific problem does your offer solve and does your customer know they've got it? Question number two, have I heard my audience talk about this in their words? Not mine. Again, this is kind of attached to question number one, but this is super, super important because we as experts like to fill in the gaps.
Okay? So someone will say to me that they are having a problem selling their offer, and I might be able to see really quickly that it's their launch mechanism Now. I've just used the term launch mechanism, which they might be like, I dunno what the hell you're talking about. And if I talk about offering a service that talks about helping your launch mechanism.
You might not know [00:05:00] what on earth I'm talking about. So what have I heard my customers actually said in their words, not mine. One of the things that I encourage you to do is to actually have conversations with people, whether it's on Zoom, whether it's a video call, whether it's just you picking up the phone, whether it's in person.
Listen to what they have to say, what are their problems? And one of the things that I have to be really careful of, so I try and record whenever I do this, is I will really easily put my own words in instead of using their words. And the truth is, if we want an offer to be attractive to your perfect customer, then we need to make sure we are using their words.
So if your customer or someone you think, right, this offer I have in mind will be. So perfect for them. If they aren't able to articulate in their own words what they need help with, then you are going to have a real disconnect between explaining the author and explaining why it can help them. Again, this might seem particularly obvious, but if they're [00:06:00] not saying they have the problem.
Then they're definitely not searching for a solution for that problem. Question number three, is this something they've already tried to fix and they've struggled fixing? A lot of these questions might feel like I am stating the obvious, but I promise you I have looked at so many offers and offers of people who are so passionate about the thing that they want to present to the world and they want to offer.
And I've looked at it and thought, I don't think this is going to sell. Not because they're not brilliant and not because what they're trying to do isn't brilliant, but because they've created something that actually isn't something that their customers are asking for. So although these questions seem obvious, they're really important to ask yourself.
So, as I've already said, question number three, is this something that they're trying to fix and have struggled trying to fix? It's one thing knowing you have a problem, it's an entirely different thing, wanting to fix that problem. And you might think, well, that's just stupid. If they've got a problem, [00:07:00] surely they'll want to fix.
I can tell you as a woman who is 46 years old, who's a mom, who's a stepmom, who's a dog mom, who runs my own business, there are a million things going on in my world at any one time, as I'm sure that is in yours. And just because there is a problem does not necessarily mean that's a high enough priority in my life in order for me to go and fix it.
So is this something that they want to fix? Because again, I've seen people create something or want to create something and they're like, this is a problem. But actually no one is asking them to fix it. And even if we know they need to fix it, even if we are so passionate about the thing going, but their life would be so much easier, but they would do this or they would earn more or they would feel happy, or whatever it might be.
It doesn't mean they want to fix it or it doesn't mean they want to fix it bad enough. So have they tried to fix it and are they struggling to fix it? And question number four, if I said this offer out loud. Would someone say, IE, your [00:08:00] perfect customer say, yes, I want this. Would they be so emphatic of, oh, I need this in my life?
Because if they do, then great. That is the goal. That is what we want. Now, when it comes to pricing the offer and if they'll pay money for it, that is a different matter. However. At this point, would they say, I need that. I really, really need that. 'cause if they do, then great. Okay, so those are the four questions.
Let me recap them for you. Question one, what specific problem does it solve and does your customer know that they actually have that problem? Question two, have I heard my customers talk about this in their own words, not mine. Question three, is this something that they are trying to fix and struggling to fix?
And question four, if I was to say out loud what my offer is, would my ideal customer go? Yes, I want that. There's a couple more points I want to make that are super important before I wrap up this episode. Format matters. Now let me explain. Let's say you [00:09:00] are a. Service where you offer SEO help or I'll help you write your website, something like that.
And you want to create an offer that helps people write what goes on their website, and you decide that the offer is going to talk 'em through what needs to go on a website is going to help them map out the text and get them to write the text. So at the end of the transformation, they have a. Website full of perfect texts that they've done themselves, rather than paying someone else do it.
Let's say that's your offer, okay, and you've done all those qualified questions and you're like, yes, this is something people want. Then let's say you decide you want to do a membership for that offer, that offer. Is very possibly not going to succeed. Now, it's not that there's anything wrong in the offer, per se, because you've already done that groundwork.
You know people want it, but it's in the method and the delivery of that offer. If I take something like writing copy for a website and I take the mechanism of a [00:10:00] membership, a membership is about a long-term thing. Now, whether you join a membership for a month, two months, five months, 12 years, it doesn't matter.
The whole concept of a membership is that you pay monthly and you are in it for as long as you need it. Now, someone creating their website doesn't necessarily want to think, I'm gonna have to be in a membership for six, 12 months in order to write the copy for my website. What they really want is to have that copy in and done, because even though your offer and the website copy that you are talking about.
Is your core business. It's not your customers. Your customer is doing whatever it is they do, and their website. And their website copy is just one tiny part of their entire business that they've put together and that they're working on. So when you think about the offer in itself, great, yes, your customers might want help putting together copy that goes on their site.
When we think about the mechanism in which you decide to deliver that offer, IE [00:11:00] something like a membership. That doesn't sit. Now, if you came to me and said, I'm going to do an offer that is a four week program or a four week course where they follow me along and they work with me, and at the end of it they have all their copy done.
Brilliant. That offer sounds great because it's matching the importance and the time that someone wants to spend on doing that thing. Someone doesn't want to think that. For six months, they're still gonna be looking at the copy on their website, and once they've done it, they don't need to be in it. So your churn rate on your membership will be massive.
Like I said, yes, those questions are super, super important, but the delivery method is also very, very important. And one final point, your offer doesn't have to be ginormous. One of the things that we have come to learn in. Looking at AI and how this is impacting the online world is that actually content is everywhere.
[00:12:00] And what people want more than anything isn't more content. They want the transformation, and in all honesty, they want it as fast and as easy as possible. So where in the past and maybe a few years back, it would've been super important to have many, many lessons that went on for a long time to feel like we were getting good value.
Now we just want the transformation. So if you can deliver the transformation in a shorter, more succinct method. It doesn't mean you have to charge less for it. It doesn't mean that it's any less of an offer. It just means that they're getting it quicker and easier. And in fact, in some cases people will pay considerably more for that.
When I talk about creating the offer, it doesn't have to be this big, massive thing. It can be something very small and succinct and yet super, super powerful and also. The transformation can be very specific. It doesn't have to be that I'm gonna help you do 600 million things. I'm gonna help transform your business [00:13:00] and your life and your style and your health, and your like.
No. It could literally be if the problem is enough and is strong enough and they want to fix it, it can literally help them fix one thing, and your offer can be as simple as that. So I urge you to go back to your existing offers and ask yourself those questions. And if you've got an offer that isn't selling, maybe it's one of those things, maybe you just need to tweak it and it's not a case of throwing the entire thing in the bin.
Maybe you just need to go through those questions and understand them and make sure they fit to make sure that that your offer is something that your customers really want. If you've enjoyed this episode, I would love it if you could share it with someone that you think will find this useful. Honestly, creating this content is one of the things I love doing the most, and you would be doing me a massive favor by sharing it with someone that you think could benefit from it.
14 min
January 265 Foundations for Thriving in Online Business in 2026 and Beyond
In this episode, I’m breaking down the five key foundations I believe are essential for thriving in online business in 2026 and beyond. As the digital space becomes more crowded and unpredictable, these foundations help you build something sustainable—not just trendy.
I talk about why owning your audience matters more than ever, especially as social platforms continue to shift. We explore the power of niching, how it allows you to stand out and charge appropriately, and why a thoughtful offer stack is critical for both trust and long-term revenue.
I also dive into the importance of marketing transformation instead of just selling products, and why a strong personal brand is no longer optional—it’s how trust and authority are built in a noisy online world.

3 Key Takeaways:
Audience ownership protects your business
Email lists and direct relationships give you stability and control, no matter what changes happen on social platforms.
Clarity beats complexity
A clear niche, a well-structured offer stack, and marketing focused on outcomes make it easier for people to understand, trust, and buy from you.
Personal brand is a growth accelerator
Your voice, perspective, and lived experience are what differentiate you. A strong personal brand builds trust faster and positions you as the obvious choice.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Transcript
Lots of online business owners won't survive over the next few years, and it's not because they're not brilliant at what they do, it's because they don't have the right foundations in place. Today I'm gonna be sharing with you the five things that you need to have in place if you want to build a successful online business in 2026 and beyond.
If we've not met, my name is Theresa Heath wearing and I help course creators, membership owners, and coaches grow an online business that they love. And I do this through helping them grow their audience by having a launch strategy that works a. And getting confident in selling online. If that's you, you are exactly in the right place.
And make sure you hit that subscribe button to make sure that you don't miss any future episodes. We are gonna dive straight in with the five things that you need to have in place if you want a successful online business in 2026 and beyond. Foundation number one, [00:01:00] audience ownership is a non-negotiable.
You have to have your own audience. We know. That social media is wonderful for growing an audience, for getting in front of people that don't know we exist. However, I cannot stress enough that the key aspect to this is getting them into your own email list. Having them on social is wonderful and great, but you don't own that platform.
We have seen many, many, many times. With tech outages, with TikTok being shut down for a little bit in the states, what happens when these platforms disappear just for a tiny bit of time? So imagine if something was to happen more permanently. This is why we can't build our business on borrowed land, and that effectively is what social media is.
Now, I'm not telling you to not do social media. It's great. It really does serve a purpose and it can get you in front of people that don't know you exist. However, I want you as [00:02:00] quickly and as easily as possible to get them onto your own email list. The other thing I wanna add, it's not just the fact of audience ownership, that you own your audience.
It's having an audience. One of the things that I would highly recommend that you put a lot of time and effort into in 2026 is building that audience. An online business is a numbers game. The bigger the audience you have, the more success you are likely to have. So build that audience, but make sure it's your audience and you own it.
Get them onto your own email list. Foundation. Number two is niche. The business owners who have a strong niche will do so much better than those business owners who are trying to serve a big, massive audience. When you have a niche, it becomes so much easier to stand out in what could be a very noisy, crowded market.
It's so much easier to market what you do because you are. Doing a very clear thing, [00:03:00] and you are not saying, I can do this or this or this. When you have a niche, you can really clearly market what you do and clearly market the transformation and the key bit. When you have a niche, you can charge more.
Alex Mosey gives this example in his book where he talks about if you're a salesperson, and I'm literally going to reference his book here. So he talks about if you're a generic salesperson, we're just saying you offer sales. Training. He says at a push you can maybe earn up to 500 pound, but it's more likely between 50 and uh, 200 pounds or dollars.
He said, then let's imagine you niche into a particular industry and you say, I help gym owners sell more memberships. Then he thinks you could probably increase your prices to more like a thousand to 3000. And then he said, if you niche even further and talk about helping gym owners. Sell high ticket personal training programs, you could probably charge more in the region of five to 10,000.
So the more niche you go, the more you can charge, but more importantly, you are going [00:04:00] to stand out in what potentially could be a very noisy market foundation. Number three, you need an offer stack. That makes sense. If you are just starting, I did a video about what I would do if I was starting an online business in 2026, and one of the things I said in that was create one offer.
But that's only when you are getting started. Once you are in the online industry, you need an offer stack that makes sense. You need some low cost, some mid cost, and some high cost things. The low cost is going to help you build trust. It's going to have something that brings people into your world, and then the midco might be something that helps them do it faster, and then the high cost might be something where they get more of you and more of that one-to-one touch.
By having an office stack, it really protects not only your income so that you're not putting all your eggs into one basket, but it also protects your energy. So when you have different things that you sell at different price points, it means that you're not maxing out all your time doing one-to-one or you're not being exhausted by trying to churn out lowcost thing after lowcost thing thing.
[00:05:00] So having an office stack is key to the health of your online business going forward. Foundation number four, I talk about this a lot. But it's so important as are all these things. You have to get so clear on that transformation. In a world where we have more content than we know what to do with when our time is at an all time premium, the last thing we want to do is spend a long time trying to do something if it's not going to get us the transformation.
So we have to get so clear on what is it you are helping your customers achieve, or what's the transformation they're getting to? And we need to give them that transformation as quickly and as easily as possible. And we need to remind ourselves that our customers aren't buying our course or our membership or our program.
They're buying the transformation, they're buying the promise that we can get them closer. Two, the transformation that they're looking for. And I think as the online space gets busier and AI gets more prevalent, we're going to need to get even stronger on that transformation. We're going to have to [00:06:00] get even clearer on telling people how we can help them and what we can do.
And we need to really focus on marketing the transformation, not necessarily marketing the offer or the product. And then the final foundation, number five, you need a strong personal brand. In a world where content is everywhere and there are so many options for things, one of the things that people cannot take away from you and AI can't replicate is you and your personal brand.
Having a strong personal brand is going to pay you in dividends. People will buy from people they trust, people they see as an expert, and people they believe can help them. And if you are not out there as a personal brand, if you are not demonstrating who you are and what you can do, then. You will become faceless like all the other people in your industry and like ai, why wouldn't they go to a large language model to learn something over you if you haven't got a strong personal brand?
It's [00:07:00] not that you need to be posting constantly and everywhere and shouty. You just need to be recognized and respected for the thing that you do. And it's almost like we're coming full circle because having that strong personal brand is going to feed back into creating that audience and getting that audience.
So just to recap, the five foundations that you need to succeed in 2026 and beyond in the online space is one, you have to own your audience. It's a non-negotiable. We love social media. It's great, but you need to be getting them on your email list. Number two, niching equals leverage, and that's where you are going to find the most success.
The more that you can niche. Number three, you need an offer stack that makes sense so that you have something at different levels to offer different people so that you are not absolutely wearing yourself out with one product or one offer. Number four, you have to get so clear on that transformation and make sure that you are marketing the transformation, not the product.
And number five, you need that strong personal brand so that people can get [00:08:00] to know you, get to know what an expert you are. Learn to love you and trust you and want to buy from you. The online space has evolved quite a lot recently, but honestly, I see all these things as very positive moves and for the right people who want to put the work in, who care deeply about their customers and who are willing to show up, I'm confident that success is on its way for you.
If you love this episode, then please go ahead and give it a, like if you're on YouTube, why not drop me a comment. And if you are willing, I would love it if you'd share it with someone that you think would benefit from it. And I will see you in the next episode. I.
9 min
January 19How AI Is Really Changing the Online Business Industry
In this episode, I’m exploring the role of AI in online business growth—and how to use it without losing what makes you unique. I talk about how AI can support faster content creation, simpler systems, and more personalized marketing when used intentionally.
I also unpack the challenges AI brings, including over-commoditized content, increased competition, and the risk of expertise feeling diluted. We look at why more content isn’t the answer—and what actually helps you stand out.
Finally, I share practical strategies to navigate this shift with confidence, focusing on delivering real transformation, grounding your work in lived experience, and strengthening your personal brand so your expertise remains clear and trusted.

3 Key Takeaways:
AI can accelerate growth—but it can’t replace expertise
AI is powerful for execution and efficiency, but your lived experience, insight, and judgment are what create real value. Tools don’t build trust—people do.
Over-commoditized content makes transformation the differentiator
When content is everywhere, results matter more than information. Focusing on clear, fast wins helps your audience experience your expertise—not just consume it.
Personal branding builds trust in an AI-heavy world
Your voice, stories, and perspective are what set you apart. The stronger your personal brand, the easier it is for people to choose you—even in a crowded market.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Transcript
AI has changed the online space as we know it, but is it all good or are there some things that we need to look out for? In today's episode, I'm gonna take you through the good and the not so good that AI has given us in the online space and things that course creators, membership owners and coaches can be doing in order to help them grow their business with ai, but also came to act some of the problems that it brings us.
If we've not met, my name is Theresa Heath wearing, and every single week I bring you an episode that helps you grow your online business. So if you are a course grader, a membership owner, or a coach, then you are exactly in the right place because I'm gonna be sharing with you real tactical and strategic things that you can do in your online business to help you grow.
Having been in marketing for over 20 years and been in the online space for about nine of those, I help every single day, course creators, membership owners, and coaches create an online business that [00:01:00] they love. And in these videos, I hope I can help you do the same. If you haven't already hit subscribe on where you are listening, or if you're watching this on YouTube, then I would really encourage you to do so and that way you'll be notified next time I do a video.
Let's talk all things ai. I'm gonna be sharing with you the benefits of having AI in our life, the problems that it might cause us, and the solution to those problems. So let's start with the good thing and some of the most obvious, one of the huge benefits of having AI is that it helps us create content quicker and easier.
I am in AI every single day. My favorite is chat, GBT, and I am constantly dipping in and out of there, talking about ideas for YouTube videos, asking its thoughts on various different things. So it is. A hugely sped up the work that I do. In fact, as a marketer with over 20 years experience, I can't actually imagine how we survived without it for this long and how long things used to take.
So [00:02:00] when it comes to creating an online business, the main part of an online business is that content creation piece. Not only. The content you are creating that you sell in your offer, but also one of the most important things of being an online business owner is that you have a personal profile and you have a personal brand.
And one of the really key ways of doing that is creating content. So like me creating these videos, standing on stages, guesting on other people's podcasts, you need to be creating content. And AI has made this so quick and so easy. Even within some of the platforms themselves, they will map out whole courses for you or they will help you create that content a whole lot quicker.
One of the other really good benefits to having AI in our world is that it is a low barrier to entry. So AI has given us. Tools and technologies that again, even like two, three years ago, we couldn't have imagined having. So being able to put [00:03:00] yourselves out there, create videos, edit videos, create podcasts, edit them, come up with blog ideas, put blogs out on things, create actual platforms or tech solutions for things, it has helped.
A real even playing field out in the online space, because no longer do you have to have a tech part of your business that helps you create these things. You can come into this space for relatively low cost and create an online business and put yourself out there. So. If you are new to the online space, then you are coming in at such an amazing point because you have got things available to you that people just didn't have two, three years ago.
And the last benefit that I want to talk about is the personalization when it comes to ai being able to personalize things. And I'm gonna give a really like simple thought, but one of the things that is so helpful is when I'm doing a launch for myself or helping someone in Grow launch sale or one of my consulting clients, and we are doing.
Let's say sales [00:04:00] emails, and we have people who came to a webinar, people who didn't come to a webinar, people who have bought this thing in the past or didn't buy this thing in the past. Whereas in the past, writing emails for all of those different audiences would've taken a lot of time, and in most cases, people don't do it now.
It's so much easier. You create one template for your sales emails and then you say to ai. Recreate these sales emails, but aimed at people who came to the webinar, recreate these sales emails, but aimed at people who didn't come to the webinar. And with a matter of minutes and tweaks, you have got all these different varying sales emails that are personalized.
And that's not even to mention the tech that you have with AI where you can personalize things. For instance, some of the really cool platforms out there that enable really smart personalization, and the more that we can personalize things in the online space, the better. The more someone feels like we are talking directly to them, the better.
So these are amazing features and have really [00:05:00] helped. Even the playing field have that online business be available to pretty much anyone. But there are some downsides and some things that we need to consider. So the downside and the problem of having content creation be so very easy is that content has now become over commoditized.
And what I mean by that is there is so much content and actually there are plot. Forms out there that, well, for instance, I could go to chat GBT and I could ask it to create me a course that teaches me something based on what it knows about me, and it could basically create me a course. It's quicker and easier for people to go to something like a large language model and ask a question than necessarily head into your membership and log in and go and find the question.
So how do we compete when there is content? Everywhere. So one of the problems is how do we compete where there is literally content everywhere. When we look at the next benefit of a low barrier to entry, the problem that that [00:06:00] gives us is that you are going to have more and more and more people entering this space.
Now the online space is due. To grow phenomenally over the next 10 years, and that's great news for all of us in the online space because we are in it in fairly early doors, even though it's been around for at least nine, 10 years. Actually, it's still in its infancy. So if you are here, brilliant, keep going.
Keep doing it because this is only going to grow. But because of how easy things are, it means that more people are going to be coming in. And it means that more people are gonna be coming in who aren't necessarily experts in their field. So this is a potential problem when we look at ai because anyone could go to AI and say, write me a course on how to start piano.
I have no idea how to play piano. I. But technically I could create a course and put a call site there and try and sell one on a subject that I know nothing about. And that means people are gonna be moving into your industry and into your spaces that are potentially [00:07:00] going to try and take some of your market share, and they're not anywhere near as good as you.
And then the last benefit that I talked about, which is personalization with ai, the problem with that is that there are. Fully created AI courses. Like I said, I could happily go to one of the large language platforms and say, create me a course that is personal to me and how I like to learn. And again, when you can get that level of customization.
You then start to worry that why would they buy a course that isn't that customized to them? So as I've already talked about, there are some real benefits to having AI in our world, and as people who have online businesses or want start online businesses, having AI around to help us with that content creation, help us with personalization and all those other things are brilliant and having that low barrier to entry.
But they each cause their own problems. So how do we. Counteract the problems that AI are bringing to us. So number one is you need to [00:08:00] focus on the transformation and deliver it to your customer as easy and as fast as possible. Because we have a huge amount of content out there. We don't need to create big in-depth courses that go into every single detail that everyone needs, when what your customer wants more than anything is the transformation.
The reason they're searching for this content is because they have a problem that they're trying to fix. So. Whereas in the past we might have created a membership and the membership would've looked more attractive by having all of these things in there. Now it's about how can I create something that will deliver the transformation as quickly as possible.
Also, while I'm on memberships. The other thing that you really need to focus on because of the over commoditized content that's out there, is the community aspect. So where is your membership? In the past maybe would've had, would've all been about how much content you'd got in there, how many courses, and how many experts you'd had [00:09:00] in.
Now it's about giving them that transformation, but what's keeping them in the membership is that community. When it comes to a course, like I said, it's not about having 60 modules that are all an hour long. It's about saying this will deliver the transformation. As quickly and as succinctly as you can possibly do.
The next solution for combating AI and all of its wonders that it has for us is to focus on the real person and real experiences. One thing that AI can't do is it can't tell you what it's like to sit and wait for a webinar. Pray and hope that people will turn up. It can't tell you what it feels like to open the car and have tumbleweed.
It can't tell you what it feels like to finally sell out your offer because it's never experienced. It has no lived experience of those things. And yes, it's wonderful at mapping something out, but unless it knows and understands the nuances of you and your. Customers and the audience and the offer, then it [00:10:00] can't give you that nuanced result.
Generic advice. Ends up with generic results. So our customers need to see that as well. Our customers need to see the real us, so they need to see us showing up on video. And what's been so interesting actually, about doing this YouTube journey, I've had my podcast for years and years and years and years, and my podcast was fairly relaxed and it was very me and very.
Honest, and one thing that I found when I came over to YouTube is I wanted to obviously produce something that worked well for YouTube, but I realized that actually I wasn't coming over as natural as I normally do. And it has taken me a little while and I think it's still taking me a little while to create a video that will be good for YouTube and be searchable and people will find engaging.
But also while being me and being as natural as possible, because for me, I don't know about you, but when I look at AI generated content, and it might be like video that [00:11:00] just isn't real, or images that absolutely are not a real person, it makes me want to see an experience and be even more real. So the more you can show that.
The more you can show behind the scenes and some vulnerability and some real authentic, not only you, but your customers and what you've done with them, the better. So the more slicker and perfect AI gets. The more real I want you to show up. So the final thing that you can do to combat some of those things that AI are bringing in is I want you to show and demonstrate real expertise similar to what I've just said with point number two in terms of, of showing as real as possible.
Again, AI doesn't have the experience. AI didn't build the business. AI didn't coach those people. So therefore, I want you to show and demonstrate that you have real expertise. That actually you are the solution. You are the thing [00:12:00] that can help someone with the problem they've. Got. So I want to see you on those stages.
I want to see your personal brand and personal branding is as strong as it's ever been and is going to continue to get stronger in a world of AI and genericness. You need to stand out and you need to have a really strong personal brand and. That is going to build trust. Where there is a trust recession and a trust recession is that we just don't believe anything.
And that's interesting 'cause that's actually changed. The trust recession used to be. People would go online and say, I can help you make millions. Pay me hundreds of thousands and I'll tell you how to do it. That's one problem we've got. The influencer is another thing that we just don't trust what they're telling us the truth.
Do they really use that product? But also the trust of, is this real and is this advice real? And is this based on facts? Because so much of stuff that comes out maybe through AI is not facts that this is a time to lean into that trust. Even [00:13:00] more be showing, look, I'm here doing this thing. I got picked to do this thing.
I'm speaking on this stage. I'm guesting on this podcast. Build your personal brand and make sure that you are demonstrating all the time that you are an expert. As you are aware, AI moves at the speed of light and at the point I'm recording this, I'm sure by the time it comes out, new stuff will be out and it can do even cooler things than it's already doing.
But as business owners and as online. Membership owners, coaches, or course creators. We need to lean into the things that are the most important, that are going to help us combat some of these AI things. And as much as they're an amazing benefit to us to help us create content quicker, put ourselves out there more, there is also downsides to that, and we have got to lean into our strengths that AI can't do.
So let me remind you of those three things that I want you to focus on as we move through 2026 in order to combat. Some of the benefits that your audience might [00:14:00] get from ai, I want you to focus on the transformation and deliver it as fast as you possibly can. It's not about more content, it's about the transformation.
I want you to focus on being a real person and showing real experiences. Show a bit of the messy middle show up authentically. Show some behind the scenes. And finally, I want you to. Build that personal brand of yours and show up as the expert that you are and make sure that you are demonstrating that you really are an expert in your field.
I hope that you find this episode useful. If you did and there is someone that you think this would be super helpful for them or you have an audience that you think could benefit from what I'm talking about, then please I would be so very grateful if you would be willing to share it. I will see you next week with another episode.
15 min
January 12 Not Sure What to Charge? Start With These 5 Pricing Considerations
In this episIn this episode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?

Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.

We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.

This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.ode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?

Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.

We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.

This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.

3 Key Takeaways:
Pricing should support your entire offer suite
If I price one offer without considering the rest of my ecosystem, I create confusion and friction. My pricing needs to make sense in relation to everything else I sell.

Different levels of customers need different pricing
Not everyone is ready for the same level of support or investment. When I price with awareness of beginner, intermediate, and advanced buyers, I serve my audience better—and sell more effectively.

An Ascension model creates clarity and momentum
When my pricing helps people naturally move from one offer to the next, I’m not just making sales—I’m guiding transformation. Clear pathways build trust and long-term growth.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Transcript
One of the questions that I get asked the most when working with course creators, membership owners and coaches, is How do I know if I'm pricing my offer? Right? They have all sorts of questions around, do I need to put my prices up? Is it too expensive? Should I be charging more? How do I know if it's the right price, and should I just pluck a figure outta the air?
In today's video, I'm gonna be taking you through five things that you need to consider when you are next. Pricing one of your offers.
If we've not met, my name's Theresa Heath Wiring and I help course creators, membership owners, and coaches build online businesses that they love. And in these videos I bring really tactical and strategic things that you can do to help grow your online business. Through growing your audience, through having effective launches and learning how to sell online.
If this is you, I would love it if you hit the subscribe button and every single week I'll be releasing a new video that helps you get closer to [00:01:00] the business that you dream of. So when it comes to pricing, it's one of the things that I get asked about the most. My customers want reassurance that they are pricing their offers correctly.
And that's a good thing. I'm really happy about that because obviously it means that the people I'm working with care deeply that they are providing a service that matches the price that they're putting out there. However, it's one of the most trickiest things for business owners to get, right. So in this video, I'm gonna take you through the five things that I want you to consider when you are next.
Looking at pricing, one of your offers. So the first thing that I want you to consider is that you don't look at pricing your offers in isolation. Now, what I mean by this is often when someone comes to me, they will say, I've got a new course and I'm thinking about charging this, or I'm creating a membership and I want to charge this.
I have an accelerator program, and what they're doing is they're looking at the thing in isolation. They're considering their offer on its own on an island, [00:02:00] and just considering the price of that. And that's the first thing that I want you to think about. I don't want you to consider pricing in isolation.
I want you, every time you bring in a new offer, every time you consider pricing something, I want you to look at your entire offer suite. I want you to consider. What price should that be against something else? So for instance, if you are currently offering a one-to-one service and you want to bring in a done with you or a do it yourself service, it has to make sense.
Which brings me on to point number two. The pricing has to make sense. So not only in 0.1 do we look at it alongside everything else. We make sure it makes sense alongside everything else. So for example, one of my amazing clients that I work with is a sleep consultant, and this sleep consultant offers a service.
Where you can work with her online, you have a [00:03:00] call with her, and then you have access to her via WhatsApp or through another call, and she charges a set amount for that service. She then has an in-person service where she will go for 24 hours. As a minimum, I guess, to someone's house and stay with them and their child and help them with their child and help them with the sleep problems that they're having.
And one of the things that we need to consider when we look at those two offers is that they make sense because what we don't want is one offer cannibalizing another one. Let me explain. So. If someone comes in and thinks I want to do the online service and I'm gonna make up figures, these aren't necessarily her figures and I'm gonna make them.
Wildly crazy. So you know that I'm not using her figures. So let's say it's 5,000 pounds to do the online service where you are having access to a via call, and then you have access to her [00:04:00] via WhatsApp. And then let's say for the service where she goes out to stay with someone, she wants to charge 7,000 pounds That.
Doesn't make sense. Now, the reason that doesn't make sense is yes, it's more expensive and you would expect it to be more expensive, but it's not enough, more expensive because someone is getting access to you where you are not having to travel. You're not having to spend time away from your home. And this is in this particular instance, obviously, you know.
Try and think about this from your own business point of view, but you are doing something online. You are not having hands-on experience. You are not seeing for, you know, firsthand what's happening. So to have someone come in and be that expert in their house, they need to consider the sleep consult needs to consider.
Does that pricing make sense? Because what might happen is she might cannibalize her own offer. What I mean by this is if someone is looking at the [00:05:00] 5,000 pound offer where they are considering working with her and then they see it's only 2000 more pounds, and like I said, I'm using ridiculous figures here, but they only see it's a 2000 pound more to go and do the other thing, then they might go, well, it's worth the money to get her to come to the house and see my child and work with me one-to-one in that way.
But what happens is. That one-to-one offer, there is only so much capacity for that because you are physically out of your home, your office, whatever it might be, and people might be wanting to shift up to that offer because that looks like a bargain in comparison to what they were going to pay. But what happens is, let's say.
Over here with the lower offer, she could take 10 clients a week, let's say. I'm literally making things up, but she could realistically only take two or three absolute maximum of the in-person clients. Well, she's gonna cannibalize her own offer over here [00:06:00] because people might look at it and go, actually, I really want this so.
You need to look at them in comparison with everything else. It has to make sense. Now, if her ultimate aim was to push people into the higher package and it actually didn't take so much of her time, then absolutely fine. We could price it in a way that it's like, well, actually, I could get this, or I could pay a bit extra and get this, and this looks like an amazing deal.
So. As you can see, it's so nuanced, but the, the theme I'm trying to get here is first thing, you don't offer it in isolation. So point number one, you don't look at your pricing in isolation. Point number two, when you are looking at looking at it against all the other stuff, it has to make sense and it has to make sense from a, how much time you're spending on it, how much time they get from you, what resources they get from you, the access they get to you.
It has to make sense and make sure when you're looking at it. It's not gonna cannibalize the other offers unless you want it to. Point number three, different [00:07:00] people at different levels and different stages need different pricing. Now what I don't mean is your one-to-one service, you offer it one price to one person and one price to another.
That's not what I mean. What I'm talking about here is. For instance, I have a program called Grow, launch Sell, and at the point I'm recording this, my program is 3,500 for six months, and you might have just discovered me and you might think. I really like this woman. I hope so. Uh, but you might think I like what she's saying.
I really enjoy her content and I really love to work with her, but I don't know her well enough yet. And therefore I am not willing to invest that kind of money again. I offer one-to-one services, and my one-to-one services are 12,000 pounds for six months. And again, you might think I'd love to do it one to one, but.
I don't know enough about her. I'm not confident enough, and therefore I'm not willing to pay that at that point. Now, the mistake that people can make is think that because someone might buy a lower [00:08:00] cost thing, they won't ever buy a higher cost thing, but the truth is they might need just to test you out and see what you are like before making that bigger decision.
Now, if you have nothing that they can buy at a lower cost, then that's gonna make it really difficult for them. What I'm talking about here is you might want to have a small thing, a guide, a template, something like that, that you are selling at a much lower cost or a small training that you are selling it as lo a much lower cost that you are not seeing as a.
Massive revenue arm, but more as a warming someone up. Now we can absolutely sell things at a lower cost and have that as a massive revenue arm and really focus on bringing in money from that. But all I'm asking you to consider is that it might be that you have something lower cost as something that someone can test you on, or at least get to know you and see how you are.
Now, this brings me nicely onto explaining the Ascension model. Now, if you're listening to this episode and not watching it on YouTube, you might wanna [00:09:00] head over to YouTube. To just see what I'm putting on screen now. But basically it's a triangle and it has various different levels, and the ascension model basically is that you have something at a lower cost, you have something at mid cost, and you have something at high cost.
Now, I've given you some examples of what I think the cost might be, but it's not hard and fast. Depending what industry you are marketing in and you are working in, your low cost might not be the low cost I'm showing on screen. It might be higher than that, and your high cost might be really high cost.
So again, I'm just showing you as examples. But for instance, a low cost offer might be something like a template or a guide or a small course. So your low ticket offers might be anywhere between $10 or pounds, all the way up to a hundred dollars or pounds. And like I said, this would be things like mini workshops, templates, swipe files, kind of really quick and easy wins, but at a low cost.
Then your mid ticket offer might be [00:10:00] something like a more in-depth course or a slightly more mid touch thing. So it might be a course with some group stuff or it might be a membership, and this might be priced anywhere between $197 on pounds. All the way up to a thousand or even 2000, depending on what industry you are in.
And then your high ticket programs might be things like coaching or consultancy. And this tends to be much higher touch. IE you get to work with me. So for instance, it might be anywhere between 2000 all the way up to kind of $8,000 pounds, whatever it might be. So this ascension model, what this does is it allows your customers to step in and get support.
Firstly, where they need it from a price point, but also they get to test you out on some of the lower things before they make a bigger commitment. Now, am I saying that someone will not find you and immediately pay a bigger price? No, that's not what I'm saying. But those tend to be much longer conversations [00:11:00] and one-to-one conversations.
But if you have something at a lower price, then people can be swirling in your world and move up through your ascension model. I kind of covered it off in point number three, but point number four is about those lower cost offers doesn't mean you are offering something for. That's not what that's about.
The lower cost offers is having something where they can move through and actually move into the next thing. So for instance, if you are trying to price your accelerator or a small group program, there might be something that they can test you out on before they move into that. So just bear that in mind when you're looking at your pricing.
And point number five is that your pricing should naturally help your customers move from one thing to another. And actually that can go up as well as down. Let me explain. So I might have someone who comes into my world through a paid workshop. They then move from the paid workshop up into my Grow Launch sale program.
And when [00:12:00] they're in my Grow launch sale program, they might then decide, actually I need more support from Theresa. And they might move into one-to-one coaching. Or if I run an accelerator, they might move into the accelerator. The way this can work the other way round is often I'll have someone come and work one-to-one with me and they might stay for two or even three rounds of one-to-one, and then at the end of their one-to-one, we then offer them the membership.
We offer them the, to come into my. What we call teas World, which is part of the Grow Launch Sale program. We offer them to come into that on a monthly payment, and therefore they can still have access to me, but just not at the level they were having. So, like I said, when you look at your pricing, you should really be able to see, okay.
If someone needs more support, they can move up to here. If actually they decide that, that they've had enough of that level of support, is there something that they can move into that's lower? Now, I'm not saying they always will, but having those options at least gives them an option. This video may not have [00:13:00] given you the direct answer that you are looking for.
IE is the price of my thing, right? But it's definitely gonna give you points for you to consider when pricing. Like I said, this is one of the most asked questions within my program Grow Launch Sale, and this is why I offer the coaching to people within the program so that when they come on, I can have these discussions with them and we can work out what it is that the...
14 min
January 05 How Carrie Green Got 44,000 Sign-Ups (Launch Breakdown + What Worked)
In this episode, I sit down with Carrie Green, founder of the Female Entrepreneur Association, to unpack what really goes into a successful launch in today’s online business landscape. We take an honest look at her recent launches, including what worked, what didn’t, and the lessons she’s learned by launching again and again in a fast-moving space.

We talk about the role of ads in boosting visibility and growth, why introducing paid elements earlier can strengthen a launch, and how maintaining your energy across multi-session experiences is just as important as your strategy behind the scenes. Carrie also shares how she uses urgency and scarcity without pressure, while building systems that make each launch feel more effortless over time.

We also explore why testing and adapting is essential for traction, and how Carrie leans into systems and AI to simplify content creation and delivery—especially when balancing live sessions, community engagement, and personal well-being.

3 Key Takeaways:

1. Launch strategies are living, breathing things — not one-and-done blueprints
Carrie reminded me that no two launches are the same, and what worked last time might need tweaking next time. Staying curious, testing ideas, and adapting your approach is where real evolution happens.

2. Paid elements and strategic urgency matter early
When I introduce paid elements earlier in a launch — instead of waiting until the very end — it can validate demand and build momentum. Combining that with thoughtful urgency and clear deadlines helps people make decisions without feeling pressured.

3. Systems and energy management are launch superpowers
Getting clear on repeatable systems — from content planning to AI-assisted drafting — doesn’t just make launches easier, it protects your energy. And in launch land, saving your energy = staying present with your audience.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE
Connect with Carrie Green on Website, Instagram, Facebook
Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Transcript
One of my absolute favorite things is to go behind the scenes in a real big launch and find out exactly what they did, what worked, what didn't, and what you can use in your launches and what you can learn from it. And that is exactly what we are doing today.
If we have not met, my name is Theresa Heath. W and I help course creators, membership owners, and coaches grow their online business. I help them create a launch strategy that works for them, their audience, and the offer that they have, and I help them to actually sell the offer with confidence and ease.
And in today's episode, I am doing an interview with the amazing Carrie Green. Now Carrie is. The real OG of the online space. Carrie has a membership called a Female Entrepreneur Association, which she has had for years and years, and she was almost like one of the first [00:01:00] people in the UK to really be in this space.
And I massively admire Carrie. I admire her for lots and lots of reasons, but one of the reasons I really admire her is. It's like she keeps her head down and she stays focused and she's committed to creating a really good product that's really helpful. And she's not in the online space for the fame and the fortune and all the other things, the, you know, different stuff that you see online that sometimes the online experts show you.
She has. Really just found her thing that she loves to do and has just poured everything into it. And I love that about her. I love the fact that, like I said, she is quality. She's not salesy or spammy or horrible in any way in terms of like how she comes across and how she sells. She's genuinely the real deal in the online space and I love that.
So I was really grateful too. [00:02:00] Not only have we connected a numerous times over the years, but actually to hang out again. It was actually again back in June at Atomic on 2025 where both her and I were also speaking. You might notice that obviously I've done very. Few interviews since coming onto YouTube, which I plan to continue to do.
Very few, but both Laura and Carrie were kind of in the bag already and they're such good quality people. There was no way I was not gonna do these interviews, so that's why. You're not going to see many interviews if you are watching YouTube, if you are listening to the podcast. But if you've been listening for a long time, then you will know that I used to do lots of interviews, but that isn't gonna be the case going forward.
However, when I have someone amazing that I know can teach us stuff, I'm obviously going to bring them on, and Carrie is one of those people. What I loved about this episode is that Carrie and I dug deep into her latest launches. Now, if you are [00:03:00] new to me, you might not know that I love watching someone else's launch and I go through their launch and in the background, what I'm doing is I am like pulling it apart.
Not in a, like this is terrible, but pulling it apart in a Why is this so good? Why is it working? What are they doing? What. What kind of psychological things are they doing? How are they making this so successful? So that is what I love to do for fun. I know I probably need to get out more, but I love watching other people's launches and Carrie's launches have been ones that I've been watching this year, and I am so very honored that we get to go through them and I get to share with you.
What she said about what is working and what's not working. So in this episode, she's gonna take us through her latest launch and share with us some of the things that worked really well for her. We also talk about how she managed to get, and I think if I remember rightly, it was 46. Thousand people sign up for her launch, how she continues to [00:04:00] grow her audience to this day, and what she recommends to you in order for you to grow your audience so that you can have successful launches too.
Basically, this is just me and her geeking out on all things launches. But as I've already said, she's hugely successful at what she does. She has had some hugely successful launches this year and there is an awful lot that you can learn from her. So I really hope you enjoy this episode. Carrie, welcome to the podcast.
Hello. I'm so excited to be here. Me too. This has been like a long time coming. I feel like. I feel like I should have had you on. Flipping ages and ages and ages ago, but just time gets busy. I know, but we both spoke at Atomic Con, uh, so we got to catch up again there. Yeah, because I feel like I, well, so I saw you in person years and years and years ago before I think you had the children.
Uh, yeah, I think so. So [00:05:00] did you. Do you think you went out and about less once you had the children? I'm just interested. Well, no, I, well, at the beginning of starting FEAI networked like a crazy person. Like I was always networking and I was like here, there and everywhere. And then once I really started to build a lot of momentum, I hunkered down and got really focused on, um, just on like rowing the online business and.
I felt like I had so much to do in terms of like marketing and running the membership and growing the membership and creating deliverables for it that I felt like I didn't have as much time anymore to network. Um, and then, yeah, and then when I had kids, yeah. Um, my, uh, networking dropped off a cliff, um, and.
I find it, I find it a bit challenging to like, juggle it all and to be away and like, actually I'm in a mastermind [00:06:00] and they have three meetups in the states. Mm-hmm. And I haven't gone to a single meetup this year. Um, just because I felt like the year before it was just so challenging to do it. And like the, I found, I don't know, I just, I didn't like, I just didn't like leaving the kids for that long.
Yeah. And. And then it also felt a bit exhausting when you're trying to like manage your team and do all these things. Like, I dunno, I think it's the phase of business and it's also the phase of life. Yeah. That I'm in, I think. I think the life thing for sure, like I. I, I, I get exhausted. I am. Absolutely. So after we record this, I'm actually getting on a train to London to go to two book launches.
Oh wow. Tonight and tomorrow. And I know by tomorrow night I will be done in Yeah. And you and I, uh, both have a mutual friend in Joe Simpson. I can't even, like, how does she even do what she does? I have no [00:07:00] idea. But like. I, I really don't know how she does it, and I just would be so exhausted if I did what she does.
Yeah. I mean, it's amazing. Like obviously everyone knows her like, yeah, but I just don't know how she manages to keep that level of. Peeing and I, I don't know about you. And I think, and if you followed Carrie's stuff, you'll know, Carrie's building her dream house and it does look like a dream house. Um, but I'm a real hermit.
I actually really love being home and in my office with my staff. I think as if you feel like that already, I think you're gonna get even worse. Yeah. When you move into the house. I know. I'm not gonna wanna leave. Never. That's, yeah. Yeah. That's what it's gonna be like. So, so it was so nice to see you again in real life at Atomic On, and we, we had a bit of a catch up then, but the reason I wanted you on, there's millions of reasons I could want you on and want to talk to you.
But one of the things I [00:08:00] really wanna talk to you about is the fact that you've been in the online space a very long time, and your take on how things have changed, but also the launches that you've been doing. Because I am a voyeur. Okay. I watch people's launches, like other people watch Netflix. I literally go, in the minute I see someone launching I'm, and I never hide my name.
I never go in as a fake name. I go in as me. Mm-hmm. And I, I think there was a paid element on one of your launches. So I bought the paid elements. Okay. Like I literally go through every single thing I'm looking at every email. 'cause I'm like behind the scenes. I'm, when I say pulling apart, it sounds like I'm.
Saying mean stuff, but I'm not. I'm basically going, oh, that's fascinating. Look what they did there. And that's interesting that they did. I'm like, literally love for this stuff. So let's start by talking about the online space. Yeah. How do you feel it's changed if it has in the last year or two? Um, I feel like obviously [00:09:00] AI has been a big thing.
Obviously created a lot of change over the past few years. Um. And I think social media well has changed not just over the past few years, but perhaps a bit longer than that. But I think that's definitely changed the, the way we have to show up online, hasn't it? I mean, like when it comes to content creation now versus say five or 10 years ago, it's a lot more intense, I think now than it was, you know, five, 10 years ago where we were creating more like static content or, mm-hmm.
Um, you know, quotes or, you know, that kind of thing as opposed to the volume that we feel like we need to be at today with like the content we're distributing across multiple different channels and it feels like it's a real volume. Yes, obviously value as well. Don't get me wrong, but we need quality. But it definitely feels like the people winning at it are the people who [00:10:00] are doing it.
Like with a bigger volume and across multiple different platforms. Like I was having a conversation with someone recently and we were talking about how you can put out one piece of content and on Instagram it might perform on TikTok, it might do dreadful on threads, it might do really, really, really well.
Or on YouTube shorts, it might do super well. So if you're only putting it out in one place. Like you've just missed the opportunity to share it on all those, in those, all those other different locations and places. But when you think about the time it takes sometimes to like that, dial that in, especially if you are starting your business and it's just you know you.
Mm-hmm. That's like a big ask and that I think that's perhaps one of the biggest things that. I think has changed over the past, well, several years really feels like it's getting more intense, not less intense when it comes to content creation. I think you're right, and I think back in the day, you maybe had a bit of a [00:11:00] choice or you could go all in on one platform, whereas now you have no choice.
Like you need to be churning out content all the time. And if someone is watching or listening to this and going, yeah, but it's just me, I. Like I get it. Like this stuff is hard. Like how do you manage your content? How are you? And and I remember back in the day, like you used to do vlog style content.
Yeah. I remember literally years and years and years ago watching one of your videos going, that's how I need my videos to look. 'cause you had this lovely B roll section to start with and then you were sat in this obviously. Properly done room to have videos done. Like it wasn't, you know, on a computer thing.
It was like, you know, you're sat in this lounge style room and stuff, but like you've done all that, how do you manage and keep up that kind of content wheel? Well, I feel like for a while I didn't, and especially around when I had kids, like I found it a real struggle to keep going with content [00:12:00] and to keep, it was like kids team and content, community deliverables and I just, I found it really difficult to like keep up and to, to do it.
And I feel like I dropped the ball a lot. I felt like I also. Kind of became really actually exhausted trying to do it all that I felt like I had nothing left in me. I felt like I had nothing left to say. And then showing up online when you feel like you don't have anything to say and you're not really sure anymore what you want to say, and you feel confused about that, like it's really difficult.
And then the longer you, you don't show up for the harder it is to show up and say something because then you overthink what you're trying to say and then you talk yourself out of saying it. And it just feels like challenging to get yourself out there. And so for me over the past few years, it has definitely been a stop start, stop start, stop, start.
And like I've had people come and go who have been like helping me. And for me now realizing the landscape of the online world and like how that is changing, I do have like an actual [00:13:00] propagation plan for 2026 where I know that in order to. Play the game where I think I need, how I need to think, how I think I need to play it.
I feel like it's gonna come down to the systems, the processes, the automations, and the ai, AI that I'm leveraging. Mm-hmm. And I think that is gonna be critical. And it's same for all of us. It's like that, um, James, uh, clear quote, he said, you don't rise to the level of your goals, you fall to the level of your systems.
And I think that it's so true, we cannot play that big content game. Throwing spaghetti at the wall on the fly, like it doesn't work. No. None of us, we, you know, we're not superhuman. Like we have lives like as if we can deal with, like, we can't, you can do it maybe for a little bit of time, and that's what people do, isn't it?
They've got like a spurt of posting, posting, posting, and then it drops off a cliff and then a few months go by and then it's like, oh, posting, you know, that is literally, you know, has been me. But then from my perspective, I think, [00:14:00] well, do I wanna play the game or are I gonna, am I gonna keep standing on the sidelines and just watch?
Because there's, the game is, is it's in play. And I feel like over the past few years, especially when it comes to social media, I've been dabbling and a lot on the sidelines and being very amateur with it. So, which people might not really see from the front side, but from the, from the inside. And also from seeing the results, for example, for us on social media, let's say.
Mm-hmm. Our growth on social media has been dreadful and, um, and which just makes me happy that there are other very good strategies that we can all use to build, to generate revenue and make money online. Yeah. But,...
57 min

About Your Dream Business

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Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you!