In this episIn this episode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?

Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.

We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.

This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.ode, I’m tackling one of the questions I get asked all the time by course creators, membership owners, and coaches: How do I know if my offer is priced correctly?

Pricing isn’t just about picking a number that feels good—it’s about making sure your price supports your entire business, your audience, and the way you want people to move through your offers. I walk you through five key considerations to help you evaluate whether your pricing actually makes sense, not just for one offer, but for your full ecosystem.

We talk about why pricing decisions should never be made in isolation, how to think about different customer levels, and why an Ascension model can create more ease, clarity, and sustainability in your business. I also share how intentional pricing can help your customers confidently move from one offer to the next—without confusion or resistance.

This episode is strategic, grounded, and designed to help you feel more confident setting prices that serve both you and your audience.

3 Key Takeaways:

Pricing should support your entire offer suite

If I price one offer without considering the rest of my ecosystem, I create confusion and friction. My pricing needs to make sense in relation to everything else I sell.

Different levels of customers need different pricing

Not everyone is ready for the same level of support or investment. When I price with awareness of beginner, intermediate, and advanced buyers, I serve my audience better—and sell more effectively.

An Ascension model creates clarity and momentum

When my pricing helps people naturally move from one offer to the next, I’m not just making sales—I’m guiding transformation. Clear pathways build trust and long-term growth.

LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE

Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook, Subscribe to my Youtube

Transcript

One of the questions that I get asked the most when working with course creators, membership owners and coaches, is How do I know if I'm pricing my offer? Right? They have all sorts of questions around, do I need to put my prices up? Is it too expensive? Should I be charging more? How do I know if it's the right price, and should I just pluck a figure outta the air?

In today's video, I'm gonna be taking you through five things that you need to consider when you are next. Pricing one of your offers.

If we've not met, my name's Theresa Heath Wiring and I help course creators, membership owners, and coaches build online businesses that they love. And in these videos I bring really tactical and strategic things that you can do to help grow your online business. Through growing your audience, through having effective launches and learning how to sell online.

If this is you, I would love it if you hit the subscribe button and every single week I'll be releasing a new video that helps you get closer to [00:01:00] the business that you dream of. So when it comes to pricing, it's one of the things that I get asked about the most. My customers want reassurance that they are pricing their offers correctly.

And that's a good thing. I'm really happy about that because obviously it means that the people I'm working with care deeply that they are providing a service that matches the price that they're putting out there. However, it's one of the most trickiest things for business owners to get, right. So in this video, I'm gonna take you through the five things that I want you to consider when you are next.

Looking at pricing, one of your offers. So the first thing that I want you to consider is that you don't look at pricing your offers in isolation. Now, what I mean by this is often when someone comes to me, they will say, I've got a new course and I'm thinking about charging this, or I'm creating a membership and I want to charge this.

I have an accelerator program, and what they're doing is they're looking at the thing in isolation. They're considering their offer on its own on an island, [00:02:00] and just considering the price of that. And that's the first thing that I want you to think about. I don't want you to consider pricing in isolation.

I want you, every time you bring in a new offer, every time you consider pricing something, I want you to look at your entire offer suite. I want you to consider. What price should that be against something else? So for instance, if you are currently offering a one-to-one service and you want to bring in a done with you or a do it yourself service, it has to make sense.

Which brings me on to point number two. The pricing has to make sense. So not only in 0.1 do we look at it alongside everything else. We make sure it makes sense alongside everything else. So for example, one of my amazing clients that I work with is a sleep consultant, and this sleep consultant offers a service.

Where you can work with her online, you have a [00:03:00] call with her, and then you have access to her via WhatsApp or through another call, and she charges a set amount for that service. She then has an in-person service where she will go for 24 hours. As a minimum, I guess, to someone's house and stay with them and their child and help them with their child and help them with the sleep problems that they're having.

And one of the things that we need to consider when we look at those two offers is that they make sense because what we don't want is one offer cannibalizing another one. Let me explain. So. If someone comes in and thinks I want to do the online service and I'm gonna make up figures, these aren't necessarily her figures and I'm gonna make them.

Wildly crazy. So you know that I'm not using her figures. So let's say it's 5,000 pounds to do the online service where you are having access to a via call, and then you have access to her [00:04:00] via WhatsApp. And then let's say for the service where she goes out to stay with someone, she wants to charge 7,000 pounds That.

Doesn't make sense. Now, the reason that doesn't make sense is yes, it's more expensive and you would expect it to be more expensive, but it's not enough, more expensive because someone is getting access to you where you are not having to travel. You're not having to spend time away from your home. And this is in this particular instance, obviously, you know.

Try and think about this from your own business point of view, but you are doing something online. You are not having hands-on experience. You are not seeing for, you know, firsthand what's happening. So to have someone come in and be that expert in their house, they need to consider the sleep consult needs to consider.

Does that pricing make sense? Because what might happen is she might cannibalize her own offer. What I mean by this is if someone is looking at the [00:05:00] 5,000 pound offer where they are considering working with her and then they see it's only 2000 more pounds, and like I said, I'm using ridiculous figures here, but they only see it's a 2000 pound more to go and do the other thing, then they might go, well, it's worth the money to get her to come to the house and see my child and work with me one-to-one in that way.

But what happens is. That one-to-one offer, there is only so much capacity for that because you are physically out of your home, your office, whatever it might be, and people might be wanting to shift up to that offer because that looks like a bargain in comparison to what they were going to pay. But what happens is, let's say.

Over here with the lower offer, she could take 10 clients a week, let's say. I'm literally making things up, but she could realistically only take two or three absolute maximum of the in-person clients. Well, she's gonna cannibalize her own offer over here [00:06:00] because people might look at it and go, actually, I really want this so.

You need to look at them in comparison with everything else. It has to make sense. Now, if her ultimate aim was to push people into the higher package and it actually didn't take so much of her time, then absolutely fine. We could price it in a way that it's like, well, actually, I could get this, or I could pay a bit extra and get this, and this looks like an amazing deal.

So. As you can see, it's so nuanced, but the, the theme I'm trying to get here is first thing, you don't offer it in isolation. So point number one, you don't look at your pricing in isolation. Point number two, when you are looking at looking at it against all the other stuff, it has to make sense and it has to make sense from a, how much time you're spending on it, how much time they get from you, what resources they get from you, the access they get to you.

It has to make sense and make sure when you're looking at it. It's not gonna cannibalize the other offers unless you want it to. Point number three, different [00:07:00] people at different levels and different stages need different pricing. Now what I don't mean is your one-to-one service, you offer it one price to one person and one price to another.

That's not what I mean. What I'm talking about here is. For instance, I have a program called Grow, launch Sell, and at the point I'm recording this, my program is 3,500 for six months, and you might have just discovered me and you might think. I really like this woman. I hope so. Uh, but you might think I like what she's saying.

I really enjoy her content and I really love to work with her, but I don't know her well enough yet. And therefore I am not willing to invest that kind of money again. I offer one-to-one services, and my one-to-one services are 12,000 pounds for six months. And again, you might think I'd love to do it one to one, but.

I don't know enough about her. I'm not confident enough, and therefore I'm not willing to pay that at that point. Now, the mistake that people can make is think that because someone might buy a lower [00:08:00] cost thing, they won't ever buy a higher cost thing, but the truth is they might need just to test you out and see what you are like before making that bigger decision.

Now, if you have nothing that they can buy at a lower cost, then that's gonna make it really difficult for them. What I'm talking about here is you might want to have a small thing, a guide, a template, something like that, that you are selling at a much lower cost or a small training that you are selling it as lo a much lower cost that you are not seeing as a.

Massive revenue arm, but more as a warming someone up. Now we can absolutely sell things at a lower cost and have that as a massive revenue arm and really focus on bringing in money from that. But all I'm asking you to consider is that it might be that you have something lower cost as something that someone can test you on, or at least get to know you and see how you are.

Now, this brings me nicely onto explaining the Ascension model. Now, if you're listening to this episode and not watching it on YouTube, you might wanna [00:09:00] head over to YouTube. To just see what I'm putting on screen now. But basically it's a triangle and it has various different levels, and the ascension model basically is that you have something at a lower cost, you have something at mid cost, and you have something at high cost.

Now, I've given you some examples of what I think the cost might be, but it's not hard and fast. Depending what industry you are marketing in and you are working in, your low cost might not be the low cost I'm showing on screen. It might be higher than that, and your high cost might be really high cost.

So again, I'm just showing you as examples. But for instance, a low cost offer might be something like a template or a guide or a small course. So your low ticket offers might be anywhere between $10 or pounds, all the way up to a hundred dollars or pounds. And like I said, this would be things like mini workshops, templates, swipe files, kind of really quick and easy wins, but at a low cost.

Then your mid ticket offer might be [00:10:00] something like a more in-depth course or a slightly more mid touch thing. So it might be a course with some group stuff or it might be a membership, and this might be priced anywhere between $197 on pounds. All the way up to a thousand or even 2000, depending on what industry you are in.

And then your high ticket programs might be things like coaching or consultancy. And this tends to be much higher touch. IE you get to work with me. So for instance, it might be anywhere between 2000 all the way up to kind of $8,000 pounds, whatever it might be. So this ascension model, what this does is it allows your customers to step in and get support.

Firstly, where they need it from a price point, but also they get to test you out on some of the lower things before they make a bigger commitment. Now, am I saying that someone will not find you and immediately pay a bigger price? No, that's not what I'm saying. But those tend to be much longer conversations [00:11:00] and one-to-one conversations.

But if you have something at a lower price, then people can be swirling in your world and move up through your ascension model. I kind of covered it off in point number three, but point number four is about those lower cost offers doesn't mean you are offering something for. That's not what that's about.

The lower cost offers is having something where they can move through and actually move into the next thing. So for instance, if you are trying to price your accelerator or a small group program, there might be something that they can test you out on before they move into that. So just bear that in mind when you're looking at your pricing.

And point number five is that your pricing should naturally help your customers move from one thing to another. And actually that can go up as well as down. Let me explain. So I might have someone who comes into my world through a paid workshop. They then move from the paid workshop up into my Grow Launch sale program.

And when [00:12:00] they're in my Grow launch sale program, they might then decide, actually I need more support from Theresa. And they might move into one-to-one coaching. Or if I run an accelerator, they might move into the accelerator. The way this can work the other way round is often I'll have someone come and work one-to-one with me and they might stay for two or even three rounds of one-to-one, and then at the end of their one-to-one, we then offer them the membership.

We offer them the, to come into my. What we call teas World, which is part of the Grow Launch Sale program. We offer them to come into that on a monthly payment, and therefore they can still have access to me, but just not at the level they were having. So, like I said, when you look at your pricing, you should really be able to see, okay.

If someone needs more support, they can move up to here. If actually they decide that, that they've had enough of that level of support, is there something that they can move into that's lower? Now, I'm not saying they always will, but having those options at least gives them an option. This video may not have [00:13:00] given you the direct answer that you are looking for.

IE is the price of my thing, right? But it's definitely gonna give you points for you to consider when pricing. Like I said, this is one of the most asked questions within my program Grow Launch Sale, and this is why I offer the coaching to people within the program so that when they come on, I can have these discussions with them and we can work out what it is that the...