In this episode of the Your Dream Business Podcast, I dive into why some business launches don’t go as planned. I talk about what it means to go all-in during a launch, stressing how important it is to fully commit to every part of the process. I share my own experiences, talking about the importance of taking action, being bold, and learning from each launch. This episode is packed with motivation and practical tips for course creators, membership site owners, and coaches who want to level up their launch game. With a mix of personal stories and useful advice, I encourage listeners to rethink their launch strategies and push past their comfort zones for better results.

 

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Transcript

What is the real reason your last launch didn't give you the results you were hoping for, and could that reason be something to do with you today? I am challenging a. Reason why people don't play all out in their launches and how it's stopping them from the success that they're really looking for.

Welcome to the Your Dream Business Podcast. I'm your host, Teresa Heath Wareing, an international bestselling author, award-winning speaker, TEDx speaker, certified coach, and the host of this number one ranked podcast. I am so excited to guide you on the journey of creating a business and life that you not only love, but one that perfectly.

Lines with you and the season of life that you are in. In each episode, I'll share with you easy, actionable, and insightful strategies to grow your online business. Plus we'll be diving into some mindset, tools and strategies that keep you focused, motivated, and are going to stop you from getting in your own way.

So if you're a [00:01:00] course creator, membership owner, or coach, you are in the right place. Let's get started. Hello and welcome back. To another episode of the Your Dream Business Podcast. As always, I am your host, Teresa Heath Waring. So every episode I vaguely plan out and I say vaguely 'cause I do a lot of these.

Like I plan the rough things I'm gonna say, and then I go into the episode and I talk. I don't ever script it. God, it would be awful if I scripted it. However, I'm really struggling with the theme that I wanna get across today and the conversation I wanna get across today. And I know my starting point and I'm not sure where this is gonna go, so please bear with me if this is your first episode.

I apologize. I mean, it could be brilliant for all I know, but this is the problem. I don't know how this is going to go. What I want to cover today is basically a theme that I see all the time with launches, and it's something that I have done myself a number of times, which is why I think it's so important that we talk about it.[00:02:00]

It's this thing of playing all. One of the things that I teach and how I work is, and I joke all the time, do as I do, no, do as I say, not as I do, because I am teaching people and helping people to do the best possible launch they can do. I am giving you all the moving parts. I'm showing you all the things that work.

I'm guiding you in the way to create your launch that is going to give you a really great successful launch. And there are many moving parts. Let's not pretend this is a simple, easy, hardly any work process. 'cause this is not the case. And if you listen back to my episode a few weeks back, that was about, I can't even remember what the title was now, but basically it was about the, successful, big, massive launches and how they are so big and the secrets behind them. So that was like two or three episodes back. We'll link it in the show notes. When I teach launching, obviously that's, you know, when you want a big launch that those are the things you've gotta do. You've [00:03:00] gotta play all out, you've gotta show up, you've gotta do the bitch, you've gotta.

Do all the crazy things that we do in a launch, and what I see so often is people who say they know launching. There's two things here really that I wanna cover. People who say they know launching, and yet when I look at their launch, they're not doing half the things they should be doing. So either we have an idea of what we think we know about launching and you don't. And obviously this is my zone of genius. This is what I geek out on. This is what I look at research, teach, coach, consult on. This is what I do all day every day. So when I say I know launching, I really do know launching. And of course when people say to me, "oh no, I don't need any help 'cause I've got it, I know what I'm doing."

And then I go and look at their sales page and I'm like, well, that is not a good performance sales page. Or I say to them, how many emails are you sending? And that is not like [00:04:00] they're not sending the right amount of emails or they haven't got a downsell ready, prepped in, or they haven't, the launch they're doing is a webinar that they haven't hardly prepped and the title's terrible.

Like there could be millions of reasons. And I want you to understand there is no judgment. I'm not coming at this from a judgment point of view. I'm just trying to have a super honest conversation for you to look at you and see if any of this resonates. So this is fascinating to me. So they say to me, I know launching, I know what I'm doing.

I don't need your help. Which is fine. You don't have to have my help. But yet they're not doing it. They're not doing the things. And I can see when I look through someone's launch. Holes that are literally pouring potential customers out the bottom of it. And when they say to me, this was the result in my head, I'm like, well, that makes sense because you didn't do this, or you could have tweaked that, or this could have been better.

That's the one side of it. But the other side, and the thing I really want to bring up with this in terms of going all out from a launching point of view is. Often, and this is what I [00:05:00] have done often. We say we're going to go all out. We say we're going to do all the things and we don't. And one of the reasons we don't is because if we play all out and it doesn't work.

Where do we go then? Like whose fault is it then? Because what happens is when you don't play all out, when you don't do all the things I recommend when you don't send the amount of emails I say, or have the follow up or have the sexy title or sell on the webinar in the way I suggest selling. When you don't do those things.

When it doesn't go how you want it to, which is inevitable, you can then say, and like I said, no judgment. I'm sitting here from a place of, I have done this. You can then blame it on the fact that you didn't go all out. And that is so useful because what we don't want to do is actually admit that people didn't [00:06:00] buy because either.

We weren't very good at the thing we did or they didn't like it, or, well, whatever the reason, the point is there would have to be another reason. And that reason is inevitably to do with us. Whereas if we say, if we get to the end of the launch and it isn't successful, you could turn around to me and say, oh, but I didn't send those extra emails.

Oh, but I didn't do that thing. Oh, but I didn't, I, the sales page needs improving. This makes sense why it didn't work, and that. Is helping no one as certainly not you. And like I said, I'm not entirely sure where I want this episode to go, but I'm talking to people who have launched before, have tried, have done some things, and they are purposely staying small because that gives them every excuse under the sun as to why.

Something isn't successful because if they go all out, if they try their hardest and it still doesn't give them the results they want, [00:07:00] you've gotta look at something else. And that might be something we don't wanna look at. Now most people that I work with have, what I love when I work with someone is that they have a proven concept.

So they have a product that someone has bought and they are enjoying and they have a good testimonial. Now, it doesn't have to be lo loads, it can be a small handful of people. Once we have a proven concept, the rest is just the mechanics. The rest is just the tweaking, the process, the let's try this.

Let's see what works. Like I said, that's the bit that's letting them down, which is so disappointing because it's like you are selling the thing, people are liking the thing, play all out. What have you got to lose? I've done a post already by the time this goes out. I haven't actually done the post, but by the time this episode goes out, I've done a post saying that basically about a month ago, I had my best ever month in business, ever.

I've earned the most in one month than I've ever earned. I'm currently working with Hannah ISTed on my social media, so she's helping me. [00:08:00] Basically, she has this thing called your social media or your content, but better. So I have to do the content, which I want to do. I don't wanna do it if I'm honest, but like, you know, I, I want to be the one with my hands on the content, but when I go to her, I'll go, I've got this idea, what do you think?

And she really helps me plan it out and work it out, and she's awesome. Anyway, I went to Hannah. I said to her, I've had my best ever month ever in business. Do you think this would make a good post? And Hannah said, yes. Can you share why and what you've learned from that? And I immediately was like, a hundred percent, I know exactly what's happened, exactly what I've done, and it's probably not gonna be what people think.

And they're probably gonna be a bit like, is that it? For me, and the reason this goes in hand with this whole conversation we're having about playing full out is because that's how I've been trying to show up. Now, I'm not gonna say I'm perfect at it. I am planning a really big launch for August, and even saying that to you on the [00:09:00] podcast is making me very nervous because people might well.

People will they watch my launch stuff because this is the stuff I teach. So it makes perfect sense and I don't have a ginormous audience. I have a good audience and I'm not gonna like play it down because you know, it's a lot of people, but it's certainly not in the realms of the people who are making millions on a launch.

And if you've listened to me a million times, you'll know that that is one of the reasons they are making millions of pounds on a launch. 'cause they have a big audience. Anyway, I digress. But I'm gonna do, I'm gonna play all out and I'm gonna do this big launch in August and it makes me nervous and I'm scared and I am telling myself already, don't you dare, don't you dare like go, oh, I just won't do this bit, or I'll just leave this bit out.

'cause that would be exactly what I've just said to you. That would be exactly me going, well, if I don't do this, then I'm not playing all out. And then if I don't get the results I want, I basically can blame it on that and I can't blame it on me. And what if people don't want my stuff or like me, or [00:10:00] whatever other dark reasons I get to.

But playing all out for me, what this looks like is, and one of the reasons I think that my income has increased is because, well, few things. First thing is I have niched down, which I never wanted to do. I have a really good reason for why I earn what I earn in my business, and it's not an excuse. It's very much a understanding of the process I've been on.

So I started in the online, well, I started in marketing. I worked in marketing, and then when I started my business, I very quickly got into the online space and I started teaching webinars and landing pages and lead magnets and all this cool stuff, and I loved it. And then I decided, well, there are all these other people I want to help.

The people pleaser in me decided to then go and, open up a membership to any business owner. 'cause I didn't wanna put people off and I didn't wanna turn them away. And there is still a big part of me that doesn't wanna do that. So I basically had a niche which I then opened up, [00:11:00] which was a terrible mistake.

Not, I mean, I loved working with those people, but it just was terrible from a business plan idea. And then of course, for those of you who have been around a while, you'll know that in 2023 I got sober and understandably, prior to getting sober, I was not in a great place, so 2021, 2020, 2022 I was in a bad place mentally and emotionally, and I was struggling.

Not that hopefully you would've seen or been able to tell, but I really was, and I needed a lot of mindset stuff. So I then bought a lot of mindset stuff into my world and I started teaching mindset stuff and I certified as a coach. And don't get me wrong, like I am really glad I did that because I now have a toolbox of stuff where I can actually coach and I know what coaching is and how to do it properly, whereas I think some business coaches don't have that.

Sometimes it's dangerous. Sometimes it's, you know, you've gotta be careful with people. Anyway, so of course I did all that and then I got [00:12:00] sober, and then when I came out of the fog, which. It's the only way to describe. It took me about a year to get outta the fog of getting sober. I then finally settled back into myself.

Obviously I had changed beyond recognition and went, this is it. Like what have I been doing? My online stuff is where I love it. It's where I excel. It's the stuff I geek out on. It's what I know. Like I can do this stuff in my sleep. So I think. The first reason why the income has been so good this these last few months is because I've niched down and I've been brave to do that.

And it might sound stupid. You might think, well, it's not very brave, but for me it really felt like it was a brave move because I don't like putting people off and I don't like upsetting people, and I don't like saying, I don't want you in my world, and that's never the case. I still genuinely to this day, have some people in my world who are not.

My typical online business owner and they know I will serve them and love them and pray. They never wanna [00:13:00] leave 'cause I adore them. But it is really hard to go to people. No, I'm not for you. And even to the point where I'm niching even more, not probably kind of just quietly niching even more to people who have launched and people who have the businesses and who want to grow and get bigger.

So that was the first thing I niched. But like I said, it kind of happened naturally and maybe once I'd gone through everything I'd gone through, I felt brave enough to go, I don't mind saying this is who I wanna work with. The second thing, which is like the most important thing is I took action and I started showing up and playing all out.

Now have I played fully all I, no, I haven't, and I'm still working on it. I am taking action all the time. We have launched, like we're in July as I do this, and I think we've launched three times already this year and we're moving into our fourth launch, which feels a lot like I would've just done two in previous years and I have another three to go, but I'm doing [00:14:00] it and in fact, I'm gonna do behind the scenes of how I am actually launching and what's working really well in terms of like a more strategic stuff.

This is kind of more mindsetting, but for me, taking the action and going, let's do this. Like what is the worst that can happen? My word for the year, or my word that I keep using is experimenting, and everything's a test, and that's the way we're looking at it. Everything's the test. We basically do something.

What was the results? Do something else. What was the results? If we get good results, brilliant. But that actually weirdly isn't the aim. The aim is to test things so we know what is going to work, what isn't gonna work, what I like, what I don't like, and it's that taking action. It's the doing, like enough of the learning.

I did a story on my Instagram the other day that I'd watched a video from Ali Abdul and he had talked about we should be creating more than we are consuming. And I think as business owners, we are at risk of over consuming because the next course that comes out, the thing that you know, needs to be [00:15:00] done or let's just watch that video or this was a fascinating podcast and I do it too, but I'm no longer doing it at the detriment of not taking action.

And this is. Not just me personally, but also me and my people that are in Grow Launch Cell. The people who are in my accelerator, the people who I work one-to-one with. Everything's about action. What are we doing? Let's see. Do something, show me the results and let's see how we can improve it. Okay. I think the final point really was that I'm being brave, that I'm being much braver now than I ever have been, and I think we have to show up and be brave.

That is my message for today. Like I said, I wasn't entirely sure where this episode was going. I really hope you found it useful. I just wanted to kind of get that thought process out of my head because I think it's really important to understand that if you were to go and say, right this time I'm going to go all out, and that can look so many different ways, I'm going to work with that person because [00:16:00] that's what going on out looks like to me.

I'm going to put that money behind those ads. I'm going to do an amazing launch. I'm...