Ever feel like you're throwing content into the void and hoping something sticks? Same. In this episode, Whitney Lee sits down with Jonathan Halley—owner, executive producer, and all-around badass at Big Slate Media—to talk about what actually moves the needle in the wild world of content and social.

From mixing video production with social media strategy (hello, powerhouse combo) to managing sky-high client expectations, Jonathan pulls back the curtain on what it's really like to run a creative agency that gets it. He breaks down Big Slate's approach to building trust, the art of saying "no," and why “SNARF content” might be your new favorite marketing term.

They also dive into:

• How to niche down without having a full-blown identity crisis

• Why having a “wow factor” isn't optional anymore

• The truth about momentum on social (hint: it’s not a one-and-done game)

• Educating clients without sounding like a condescending jerk

If you're in the agency world, leading a marketing team, or just trying to get your brand noticed without selling your soul, this one's a must-listen.

🔥 Get ready to challenge the way you think about content, strategy, and that ever-elusive thing called authenticity.

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