Smashing the Plateau

Creating Content That Generates Leads Featuring Pierre-Nicolas Schwab


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Dr. Pierre-Nicolas Schwab is the founder of market research agency IntoTheMinds. He has carried out more than 100 assignments in various industries (retail, telecom, e- and m-commerce, media, IT, banking, etc.), combining his passion for data and qualitative methods to better understand customers’ behaviors.
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Smashing the PlateauBy Smashing the Plateau

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