Edge of Growth

Creating Content That Sells

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In this value-packed episode, Hannah Ajikawo teams up with Martin Huntbach, co-founder of Jammy Digital and CMO of ScoreApp, to break down the art and science of content creation. Whether you're a B2B consultant or a service provider, you'll discover how to craft content that communicates effectively, converts leads, and builds lasting authority.

Key Highlights:

  • Why content is more about communication than quantity.
  • The "Content Fortress" framework: how to align your goals with the right types of content.
  • Why publishing content is more powerful than verbal persuasion.
  • Case studies on how targeted content builds trust and accelerates sales.
  • The underestimated role of pricing and scarcity in converting high-ticket clients.

    • Bonus:
    Learn how to leverage tools like ScoreApp to pre-qualify leads and drive inbound interest.

    Want to improve your revenue flow? Complete the ⁠⁠⁠⁠⁠⁠⁠Sales Process Health Check⁠⁠⁠⁠⁠⁠⁠ for instant insights.


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    Edge of GrowthBy Hannah Ajikawo