In this week’s episode of Data Unlocked, Jason sits down with Melissa Berger, EVP, Connections Strategy and NA CRM & Loyalty Lead at Digitas.

Melissa has been working in the marketing industry for two decades now. She’s worn many hats throughout those years, from account manager to marketing project manager to email marketing manager.

Today, she’s using her expertise to tailor loyalty programs using data for Digitas.

For those of you who’ve never heard of it (and we are sure you are few), Digitas is one of the biggest media and creative agencies in the world. With fifty offices across thirty countries (and a few thousand employees), Digitas is a leader in all things marketing.

In this episode, Melissa discusses the modern loyalty program, the process of implementing data in the creation and tailoring of loyalty programs, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Melissa (00:25)

Let’s talk loyalty! (00:41)

What an effective loyalty strategy looks like (03:45)

How data helps build a loyalty program (08:55)

How a loyalty program is implemented (12:12)

Loyalty KPIs (14:28)

Examples of good loyalty programs (17:05)

One final question (19:38)

Additional Resources:

Get in contact with Melissa here.

Learn more about Digitas here.

Read CRM and the Psychology of Relationships here.

Watch the webinar about CRM and loyalty trends here (Passcode: d1g1tas*).

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