Data Unlocked

If you’ve ever wondered which side of your marketing is actually working for your business, then this episode is for you!In it, Jason sits down with Ron Jacobson, the founder and CEO of Rockerbox, a leading marketing measurement and attribution platform. Rockerbox has worked with some of the biggest names on the market, such as WeightWatchers, Burton Snowboards, Staples, and more.Together, Jason and Ron discuss the significant shifts in marketing measurement and attribution in the digital age...

In this week’s episode of Data Unlocked, Jason sits down with Lockie Andrews, the founder and CEO of Catalyst Consulting and CEO of RICH Hair Care US. With years of experience in building brands, Lockie is an innovator who focuses on leveraging digital technology to transform go-to-market operations and strategies and employing diversity to seek differentiation.For the past 17 years, Lockie has been leading the charge at Catalyst Consulting, a boutique advisory firm specializing in innovation...

In this week’s episode of Data Unlocked, Jason sits down with Nick Schrock, the founder and CTO of Dagster Labs.With years of experience in the engineering space, Nick has worked for some of the biggest names in the industry, such as Microsoft, Facebook, and Care Evolution.In 2018, Nick left all of that behind to found his own company, Dagster Labs, where he is also CTO.Dagster Labs is a data orchestration platform built for productivity. Dagster, their open-source product, is primarily used ...

In this week’s episode of Data Unlocked, Jason sits down with Soumyadeb Mitra, the founder and CEO of RudderStack.Passionate about finding engineering solutions to real world problems, Soumyadeb specializes in large scale distributed systems, machine learning, and deep learning.In 2019, he decided to use his expertise to build RudderStack.RudderStack is a warehouse customer data platform that’s purpose-built for data teams. Like Simon Data, RudderStack is a CDP, but on the opposite end of the...

In this week’s episode of Data Unlocked, Jason sits down with Alex Levin, the CEO and co-founder of Regal.io.Alex has over a decade of experience in the marketing and product management world. He has worked for some of the biggest names in the industry, such as Thomson Reuters, Personal, Inc., and Titan Steel Corporation.However, in 2020, he left all of that behind to found his own company, Regal.io.Regal.io is an AI-enabled outbound conversation platform. The company’s work is all about help...

In this week's episode of Data Unlocked, Jason talks with the Co-Founder of ON_Discourse, Toby Daniels, to discuss the future of SEO and how generative AI is changing everything.Nearly two decades ago, Google emerged as a quirky yet efficient alternative to the complex cataloging efforts of Yahoo.With its simple search box, Google simplified the process of finding information on the internet. Fast forward to today, and platforms like ChatGPT have similarly introduced expanded text boxes that ...

In this week’s episode of Data Unlocked, Jason sits down with Chris Marriott, the president and founder of Email Connect.Chris has decades of experience in digital marketing and vendor selection. He has previously served as a tenured executive at Acxiom, where he managed and expanded the global digital and email services division. More recently, he was VP of Consulting for The Relevancy Group.Today, he is at the head of Email Connect, which he founded back in 2012.Email Connect is a comp...

In this week’s episode of Data Unlocked, Jason sits down with Christian Kleinerman, SVP of Product at Snowflake.Christian started his career over a decade ago with one of the biggest names in the market, Microsoft.From there, he moved on to work at Google as their senior director product manager. Today, he is lending his expertise to Snowflake, one of our biggest partners here at Simon Data. Their work is all about the Data Cloud, a global network where organizations mobilize data with n...

In this week’s episode of Data Unlocked, Jason sits down with Mike Mothner, the founder and CEO of Wpromote.Mike started his career back in 2001, when digital marketing was still in its infancy. Even when advertisers were skeptical of this new industry, Mike followed his vision and founded his own company, Wpromote.Since then, he has been at the head of Wpromote, a performance marketing agency focused on leveraging the powerful combination of best-in-class marketing experts with proprietary t...

In this week’s episode of Data Unlocked, Jason sits down with Aric Zion, CEO of Zion & Zion.Aric is an entrepreneur with decades of experience in marketing. He has several international experiences, including positions with Intergraph, where he was based in The Netherlands, and additional assignments with Nortel Networks where he was based in Tokyo, then London.Today, he is at the head of Zion & Zion, a full-service agency with a fully-staffed CDP practice. They pride themselves on me...