In this week’s episode of Data Unlocked, Jason sits down with Wendi C. Sturgis, the CEO of cleverbridge.

Wendi is a (super) proud New Yorker who’s been working in the marketing and technology space for the last two decades.

A passionate tech entrepreneur, she has been building companies and supporting great marketers for over fifteen years now.

For the last seven months, Wendi has also been at the head of cleverbridge, a company that provides global billing solutions for digital goods, online services, and SaaS companies in B2C and B2B markets. 

In this episode, Wendi discusses the consequences of the dollar rising, pricing strategies, building companies in Europe, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Wendi C. Sturgis (00:26)

Efficiency across continents (02:12)

How the dollar’s strength is changing the market (07:48)

More about cleverbridge (11:05)

You can’t worry about churn (14:58)

One last question (18:19)

Additional Resources:

Get in contact with Wendi here.

Learn more about cleverbridge here.

>>

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In this week’s episode of Data Unlocked, Jason sits down with Grayson Lafrenz, the founder and CEO of Power Digital.

Power Digital is a tech-enabled service business that focuses on elevating their clients’ brands through innovative digital marketing solutions, custom strategies, and channel expertise.

The company empowers businesses to maximize their potential by using both their team’s expertise and SPRNova, Power Digital’s proprietary growth engine.

Through the years, they’ve worked with some of the biggest brands in the world, such as Beyond Meat, Dropbox, Spanx, Uniqlo, and more.

In this episode, Grayson discusses the 2022 recession, how brands can stay afloat in a bear market, changes at Facebook, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Grayson Lafrenz (00:33)

We’re officially in a bear market (02:24)

Attribution vs. contribution (08:07)

Simple changes are needed (12:41)

The importance of differentiating yourself (15:06)

Take another look at your goals (18:19)

One last question (20:46)

Additional Resources:

Get in contact with Grayson here.

Learn more about Power Digital here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with Nick Drake, Global Vice President of Marketing at Google.

Prior to working for Google, Nick was Executive Vice President and Marketing and Experience at T-Mobile.

A brilliant marketer, he has worked with some of the biggest brands and companies in the world, such as Adidas, TBWA\Chiat\Day, Quicksilver, and more.

Today, he’s working on marketing some of Google’s most exciting products, namely Chrome, Google Play, and Google Photos.

In this episode, Nick discusses how his career progressed, his work in Google, the future of data, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Nick Drake (00:38)

Let’s go back to the beginning (01:23)

The role of data (08:29)

Self-service vs full-service analytics (13:34)

The customer experience in Google (21:42)

Additional Resources:

Get in contact with Nick here.

Check out Think With Google here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with Ron Smith, CTO of Beyond Finance.

Beyond Finance is a next generation financial services company that strives to provide financial peace of mind to their customers by guiding them towards a path beyond debt in a simple and transparent way.

Their highly trained team uses the latest data technology to tailor their financial services to their customers’ individual needs.

They work with people from all walks of lives to help them take control over their finances.

Today, Ron is here to discuss his work with Beyond Finance, marketing workflows, how empowering marketing and engineering teams drive business growth, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Ron Smith (00:34)

Empowering marketing operations (01:03)

About infrastructure investments (05:06)

What’s next for Beyond Finance (11:17)

More about Beyond Finance (14:44)

Additional Resources:

Get in contact with Ron here.

Learn more about Beyond Finance here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with Allison Hartsoe, author of The Age of Customer Equity and founder and CEO of Ambition Data.

Ambition Data is a digital analytics and customer-focused consulting shop. 

The company’s team has decades of experience leading data-driven growth and digital transformation for both Fortune 500 companies and startups. 

They’ve worked with big names such as Dagne Dover, GSK, Kohler Co., Paul Fredrick, and more.

Today, Allison is here to discuss customer equity, how to derive effective customer metrics, pricing behavior, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Allison Hartsoe (00:38)

Customer equity and value (01:42)

Here are the questions you should be asking (06:38)

About pricing (11:11)

The Age of Customer Equity (21:26)

Additional Resources:

Get in contact with Allison here.

Get The Age of Customer Equity here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with Beth Ferreira, venture capitalist and general partner at FirstMark Capital.

Prior to her joining FirstMark Capital, Beth was the managing director of WME Ventures. She was also COO at Fab and ran operations at Etsy during its early days.

Beth has experience investing in some big name brands, such as Glossier, Masterclass, Daily Harvest, Justworks, and more.

Today, she is here to discuss the 2022 “recession” and how companies and can revisit strategies, cut costs, and focus efforts in today’s market.

Ready to learn more?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Beth Ferreira (00:40)

Are we in a recession? (02:49)

About consumer behavior (04:59)

Shifting strategies (06:44)

About operating models (13:53)

Additional Resources:

Learn more about FirstMark Capital here.

Get in contact with Beth here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

In this week’s episode of Data Unlocked, Jason sits down with Peter Bailis, founder and CEO of Sisu Data.

Sisu Data is a Decision Intelligence Engine where everyone can quickly and comprehensively leverage their cloud data to understand what’s happening, why it’s happening, and how to take action. 

They’ve worked with a number of big names, such as Upwork, Samsung, Equinox, Wayfair, Gusto, and more.

Before founding it, Peter was working as an Assistant Professor of Computer Science at Stanford University.

In 2018, he decided it was time to take the leap and start his own company, and that is how Sisu came to life.

Today, Peter is here to discuss Sisu Data’s work, the future of SaaS, and more.

Ready to learn more?

Let’s dive in! 

Key Takeaways:

Intro (00:00)

About Sisu Data (00:58)

About today’s data infrastructure (01:54)

The closed loop system (04:40)

A look at the future (11:05)

The challenges of evolution (16:57)

Additional Resources:

Learn more about Sisu Data here.

Get in contact with Peter here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

A few weeks ago, we had the pleasure of holding Simon Snowcamp, our first company offsite since January 2020.

In it, we had one of our partners, Snowflake, on site, as well as Tom Molloy, one of Snowflake’s first go-to-market employees. 

Jason sat down with Tom for a fireside chat on the future of data.

So, yes, this bonus episode -which we hope is the first of many- was recorded in Atlantic City, during this event, in front of a hundred people from the Simon Data team.

In it, Jason and Tom will be discussing data and how it can be used for the next generation of data-driven customer experiences and marketing outcomes. 

Ready to learn more?

Let’s dive in! 

Key Takeaways:

Intro (00:00)

Meet Tom Molloy (02:34)

Snowflake’s journey (07:15)

A look into Oracle’s campus (12:07)

The evolution of data (14:11)

Additional Resources:

Learn more about Snowflake here.

Get in contact with Tom here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Are you using your data the right way? 

In this week’s episode of Data Unlocked, Jason sits down with Ryan Koonce, founder and CEO of Mammoth Growth, to discuss just that.

Ryan Koonce is an entrepreneur who has spent his career working to leverage technology to maximize ROI for the many companies he’s worked with.

Today, he is the CEO of Mammoth Growth, a growth marketing agency that helps companies ask the right questions, use the right tools for their needs, and most importantly, extract and interpret the right data.

Mammoth Growth has worked with a number of big names, such as Doordash, TED, Netgear, Everlane, and Blue Apron.

Today, Ryan is here to discuss the trends Mammoth Growth is seeing in the market, how to use the right data, testing best practices, and more.

Ready to learn more?

Let’s dive in! 

Key Takeaways:

Intro (00:00)

About current market trends (03:10)

Are you scared of data? (05:30)

The right next step (12:19)

How to deploy your metrics effectively (15:29)

Testing best practices (18:11)

More about Mammoth Growth (27:54)

Additional Resources:

Learn more about Mammoth Growth here.

Get in contact with Ryan here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!

Today's consumers are more mobile than ever, so how do your mobile data and engagement strategy need to adapt?

In this week’s episode of Data Unlocked, Jason sits down with Mike Herrick, SVP of Technology at Airship, to discuss just that.

For those not familiar with it, here’s what Mike had to say about Airship:

“Airship’s focus and work is on app experience.“

More specifically, the company helps brands master mobile app experiences. They have powered trillions of mobile app interactions for thousands of global brands, such as ASDA, GameStop, Vodafone, BBC, Ulta Beauty, and more.

So, it only makes sense that Mike, their SVP of Technology, is here with us today to discuss post-covid digitization and its effects on user behavior, what great mobile experiences look like, recent iOS changes, and more.

This was a riveting conversation, and we can’t wait for you to listen to it!

Well then, what are you waiting for?

Let’s dive in! 

Key Takeaways:

Intro (00:00)

Introducing Airship (01:39)

Post-covid digitization (03:11)

About personalization (10:03)

About the latest version of iOS (14:33)

Additional Resources:

Learn more about Airship here.

Get in contact with Mike here.

Listen to our episode with Erik Huberman here.

>>

Learn more about us here.

Follow us on LinkedIn, Twitter, and Instagram.

If you enjoyed this episode, please follow, rate, and leave a review on your favorite podcast platform!