In this week’s episode of Data Unlocked, Jason sits down with Allison Hartsoe, author of The Age of Customer Equity and founder and CEO of Ambition Data.

Ambition Data is a digital analytics and customer-focused consulting shop. 

The company’s team has decades of experience leading data-driven growth and digital transformation for both Fortune 500 companies and startups. 

They’ve worked with big names such as Dagne Dover, GSK, Kohler Co., Paul Fredrick, and more.

Today, Allison is here to discuss customer equity, how to derive effective customer metrics, pricing behavior, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Allison Hartsoe (00:38)

Customer equity and value (01:42)

Here are the questions you should be asking (06:38)

About pricing (11:11)

The Age of Customer Equity (21:26)

Additional Resources:

Get in contact with Allison here.

Get The Age of Customer Equity here.

>>

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