In this week’s episode of Data Unlocked, Jason sits down with Grayson Lafrenz, the founder and CEO of Power Digital.

Power Digital is a tech-enabled service business that focuses on elevating their clients’ brands through innovative digital marketing solutions, custom strategies, and channel expertise.

The company empowers businesses to maximize their potential by using both their team’s expertise and SPRNova, Power Digital’s proprietary growth engine.

Through the years, they’ve worked with some of the biggest brands in the world, such as Beyond Meat, Dropbox, Spanx, Uniqlo, and more.

In this episode, Grayson discusses the 2022 recession, how brands can stay afloat in a bear market, changes at Facebook, and more.

Ready to learn?

Let’s dive in.

Key Takeaways:

Intro (00:00)

Meet Grayson Lafrenz (00:33)

We’re officially in a bear market (02:24)

Attribution vs. contribution (08:07)

Simple changes are needed (12:41)

The importance of differentiating yourself (15:06)

Take another look at your goals (18:19)

One last question (20:46)

Additional Resources:

Get in contact with Grayson here.

Learn more about Power Digital here.

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