Every business wants more customers reaching out to them for sales and service. So how do you get more people to reach out? You start by creating demand for your products and services, but that's easier said than done. That's why Patricia Diaz, Senior Demand Generation Manager for Credly, came by The Queue. In this episode, we talk about how to generate interest even when no one knows you exist, how to create valuable content that connects with target customers, and how to capture demand (turn it into revenue) once you create it. Listeners will walk away knowing how to implement a demand generation strategy, set budget and timeline expectations, and improve your sales and marketing conversion rates.