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Mark Johnson, CEO of Loyalty360, spoke with Tanbir Grover, Chief Digital and Marketing Officer of Pet Valu, about the brand’s customer loyalty efforts, how it builds emotional loyalty through its charity work, and how it uses customer data to personalize customer engagement with the loyalty program.
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Mark Johnson, CEO of Loyalty360, spoke with Tanbir Grover, Chief Digital and Marketing Officer of Pet Valu, about the brand’s customer loyalty efforts, how it builds emotional loyalty through its charity work, and how it uses customer data to personalize customer engagement with the loyalty program.
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