In this episode of the One Small Change podcast, Yvonne McCoy is joined by the mastermind expert, Jay Fairbrother. Jay shares his insights on the power and importance of creating high end mastermind programs for coaches, healers, speakers, and thought leaders. He discusses strategies to scale businesses sustainably, emphasizing the significance of forming intimate, high-quality groups rather than focusing on larger audiences. Jay and Yvonne delve into the nuances of establishing trust, the role of human connection, and practical steps for developing impactful mastermind programs. Jay also reflects on his personal experiences of massive successes and failures, offering listeners valuable lessons in entrepreneurship.

Guest Bio:

Jay Fairbrother is known as "the mastermind guy" and an experienced serial entrepreneur with over thirty years in the business. He has founded, bought, and sold numerous companies and participated extensively in masterminds. His passion for peer learning led him to help others create high end mastermind programs that allow for deep human connections and sustained business growth. Jay offers a wealth of experience and insights into scaling businesses through these programs and provides strategic advice for coaches, healers, speakers, and thought leaders.

Key Points Discussed:

1. Importance of Masterminds [00:00:49]: Jay introduces the concept of high end mastermind programs and explains how they can help create sustainable businesses for specific groups like coaches and thought leaders.
2. Timing for Creating a Mastermind [00:02:19]: Discussion on when an entrepreneur should consider creating a mastermind and why it does not require a large following to start.
3. Building Trust and Connection [00:06:51]: Key insights on developing strong relationships with clients by fostering a know, love, and trust dynamic rather than know, like, and trust.
4. The Personal Impact of Masterminds [00:13:29]: Jay shares a personal story about the crucial support he received from a long-term mastermind group during challenging times.
5. Practical Tips for Starting a Mastermind [00:20:43]: Jay provides actionable steps, including focusing on niche markets and targeting the right clients for building successful mastermind programs.

Main Quote:

"You never know who you're speaking to. So that person that you're willing to help out when they're starting out, they could, you know, very quickly surpass you on the mountain top, and you don't know who you can't predict which are the ones that will do that and which aren't." - Jay Fairbrother

Links:

Free Bootcamp Ticket:

https://6figuremasterminds.com/mmbootcamp/?coupon=YVONNE

Free Ebook:

https://yvonnebmccoy--theprofitarchitects.thrivecart.com/mastermind-bootcamp/65e493469f71a/