Black Belt Business

Creating Hybrid Programs For Growth [Brendan Rice, CEO Of Wodify, 24]


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In this episode, discover how to create a HYBRID program for your BJJ or Martial Arts school.


I speak with Brendan, the CEO of Wodify, a software designed to streamline processes for fitness based businesses (Crossfit/ BJJ/ Karate) and take them into the digital world by combining "in person" training resources with easy-to-manage digital training, to create a seamless experience for students.


Wodify makes it easy for martial arts business owners to connect their brick and mortar to the online space- even if they aren't "tech savvy."


Brendan explains how Wodify is digitizing the fitness experience for martial arts schools, including the use of looping videos and in-app chat.


He discusses the company's focus on configuring the software to fit different martial arts and shares insights and data to help gym owners improve their businesses.


Brendan and Matthew talk about the challenges of building a SAAS (software as a service) brand that appeals to multiple verticals.

Matthew shares the difficulties of being a CEO, particularly in attracting and retaining talented individuals. He discusses the importance of developing relationships with employees and communicating the impact of their work.


Key Takeaways

  • Personalized stats and gamification can enhance the user experience and encourage engagement.
  • How CEOs can attract and retain talented team members
    • Book recommendations that will have a significant impact on your personal and professional growth.

    • Want to try out Wodify? Black Belt Business listeners get 50% off the first 3 months, visit wodify.com/podcast


      Tune in to learn more!

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      Black Belt BusinessBy Matthew Brenner

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