In this episode of the Black Belt Business podcast, Matthew Brenner shares a compelling story about how he generated 47 new adult leads for his martial arts school through organic marketing strategies. He discusses the importance of diversifying marketing efforts beyond paid ads, recounts a heroic act by one of his instructors that garnered significant media attention, and details the challenges faced in bringing a talented instructor from South Africa to the U.S. The conversation highlights the power of community engagement and the impact of personal stories in marketing. In this conversation, Matthew Brenner shares his journey of leveraging community stories and local engagement to enhance marketing strategies for his martial arts school. He discusses the importance of capturing authentic narratives, utilizing social media effectively, and creating strategic partnerships to drive student enrollment. Through a compelling story about a community member's experience, he illustrates how organic marketing can lead to significant media coverage and sustainable growth.

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In this episode of the Black Belt Business Podcast, Matthew Brenner interviews Adam Snyder, the owner of the Fight Science Collective, who specializes in sports performance for martial artists. Adam shares his journey from a young martial artist to a professional coach, emphasizing the importance of recovery, nutrition, and a scientific approach to training. He discusses the unique challenges martial artists face compared to athletes in other sports, particularly regarding recovery and nutrition. Adam provides insights into common misconceptions about recovery practices and nutrition strategies for martial arts school owners and instructors, highlighting the need for planning and prioritizing health to enhance performance.

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Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

Get a sneak peek behind the curtain of how Solomon Brenner runs the staff training and development for 30+ martial arts schools.

Want to learn how to enroll new students without depending on ads?

Learn the 3 pillars of the Triangle Codex system that Matthew uses with clients to enroll new students from schools, daycares, and businesses.

In this episode, I tackle the 4 biggest myths about running school talks and show martial arts school owners how to turn them into a student-enrollment machine.

💥 Whether you think your area is too tough, or you’ve been burned by programs that didn’t convert, this episode is for you. Learn how to hack your way into local schools, convert 1-3% of students into paying members, and avoid burnout while growing your school. Don’t let these myths hold you back.

In this episode of the Black Belt Business Podcast, host Matthew Brenner interviews Aaron Hensley, a seasoned martial arts school owner of Premier Martial Arts, about his upcoming event in February 2025 in Scottsdale, Arizona. They discuss the event's keynote speaker, Andy Elliott, known for his controversial yet motivating style. Hensley shares insightful stories about his journey in martial arts, his successful business ventures, and his ambitious goals, including hosting a massive black belt graduation for 10,000 kids. The discussion highlights the importance of resilience, continuous learning, and pushing personal boundaries.

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In this episode of the Black Belt Business Podcast, host Matthew Brenner speaks with Matt Chapman about his journey from running a successful martial arts school to transitioning into an online martial arts business.

Chapman shares his 35-year background in martial arts, his decision to move online after burning out from his physical school, and the use of the Thinkific platform to deliver his courses.

Chapman discusses how he started creating online content, his approach to selling courses both to his local students and a global audience, and the importance of maintaining physical teaching alongside online ventures. He emphasizes the importance of understanding your target audience, creating manageable courses, and building a community.

Chapman also shares revenue insights, reveals strategies for reducing churn rates, and offers advice for those looking to start their online programs, including the importance of marketing and maintaining discipline.

The conversation provides valuable tips for martial arts school owners considering expanding into the online space.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

Matthew Brenner interviews Scott Bailey, a successful martial arts school owner who has achieved remarkable revenue and retention rates. His school makes almost $2M per year, with a 40% profit margin. Scott shares his journey from starting his martial arts school to becoming the number one school in the Spark software system. He discusses innovative programs, financial strategies, and the importance of community engagement. Scott emphasizes the significance of retirement planning, team development, and utilizing technology for efficiency. He also shares insights on expanding his business through real estate development and the success of birthday parties as a revenue source. This conversation is packed with valuable advice for aspiring martial arts school owners looking to grow their businesses sustainably.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

Join host Matthew Brenner on the Black Belt Business Podcast as he sits down with Samantha Mitling, a martial artist, influencer, and five-time world champion. Samantha shares her incredible journey from starting karate at age five to becoming a competitor on the Amerikick National Team with over 200K followers on instagram alone.

In this inspiring episode, they discuss Samantha’s rise as a martial arts influencer, how social media is shaping the sport, and the challenges she faced growing up in a male-dominated field. Samantha also shares her insights on teaching, inspiring young girls, and her future plans to transform the industry through seminars and entertainment.

🎧 Don’t miss out on this powerful conversation about breaking stereotypes, building influence, and staying true to your passion.

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools? Follow Matthew on Instagram here:  ⁠@blackbeltbrenner1⁠

If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works? ⁠https://www.doubleyourdojo.com/⁠⁠

Discover the secrets behind martial arts business success in this inspiring interview with Jennifer Waters, CEO of Seven Figure Dojo. Jennifer shares her journey from growing up in martial arts to building a seven-figure business that transforms martial arts schools nationwide.

Learn the core values, strategies, and systems she used to scale her business, the role of organic lead generation, and how embracing AI and innovative marketing can take your school to new heights. Whether you're just starting or looking to elevate your school to the next level, this episode is packed with actionable insights to help you achieve your goals. Don’t miss out on learning from one of the top industry leaders. Subscribe for more business insights and success stories!

Want to see clips of episodes and behind the scenes footage of what it is like running martial arts schools?

Follow Matthew on Instagram here: ⁠@blackbeltbrenner1⁠If you want to grow your martial arts school organically- WITHOUT relying on paid ads, and bring in 60 new students in 16 weeks, ⁠schedule a call with Matthew HERE to see if we’re a good fit for your goals: https://calendar.app.google/4iebpmfcm547p5Bu6

Want to see an 8 minute explainer video on how it all works?

⁠https://www.doubleyourdojo.com/⁠⁠