Martial Arts Media™ Business Podcast podcast

October 02, 2023 146 - The Partners Intensive: A Deep Dive into Australia's Premier Martial Arts Business Event

George Fourie explores the highlights and game-changing strategies shared from the Partners Intensive - a live martial arts business event held on the Sunshine Coast, Australia.

IN THIS EPISODE:

What Was Covered At The Partners Intensive: A Premium Martial Arts Business Event
The 1 Thing That All Martial Arts Business Owners Desire
What’s Special About Hosting Martial Arts Business Events On The Sunshine Coast?
The Magic Delivered By Bushi-Ban International’s Grandmaster Zulfi Ahmed
The 90-Day Growth Plan That Eliminates Overwhelm, Clarify Goals, And Delivers Martial Arts Business Success

*Need help growing your martial arts school? Apply Here.

TRANSCRIPTION

Hey, it's George Fourie. Welcome to the Martial Arts Media™ Business Podcast. Today, I'm going to be doing a bit of a review of an epic martial arts business event that we ran here on the Sunshine Coast in Australia. We are going to be talking about the highlights, epic, real cool things that we did. And most importantly, also talk about the next event that's coming up and how you can potentially be part of it.

All show notes can be found at martialartsmedia.com/146. Head over there and download everything, and you'll get all the resources on how you can potentially join us for the next event. All right, let's jump in.

A couple of months back, we hosted our Partners Intensive. Now, some context: you've heard me talk about Partners if you've been on the podcast. If you haven't, Partners is our martial arts business group that we work with, school owners from around the world. We get together online a lot, well, two to four times per week.

But it's also important to get together in person. And so, we put together the Partners Intensive, which was a three-day event that we hosted on the Sunshine Coast here in Australia. I've got to be honest; it way exceeded my expectations of how amazing it was. We had speakers from multiple parts of Australia and also Grand Master Zulfi Ahmed from Bushi Ban International, who flew over from the United States to come and join us for the event.

I'll tell you what. You've probably been to a business event, but if you haven't, it's the one thing that brings it all together, right? It's great that we've got all these online tools, and we can switch on Zoom and teleport virtually altogether from all different locations and connect fast.

And there’s nothing that beats that quick way of accessing information. But when it comes to human-to-human connection, we martial artists like to be around people, and the same goes with the events. Plus, you can get all the content that you want online, but it's that one conversation you have with a person who sits next to you, that insight that you get, that conversation that you're a part of where the magic happens.

And I want to say, whether it's my event or someone else's, but if you're going to go, look at the business, look at it as a nice little tax write-off to get away and do it because whatever you spend, you get back tenfold plus form awesome relationships with like-minded people, other martial arts, business owners, et cetera.

That was a universal plug for all events, including ours. Coming up. I want to give a bit of a rundown. I'll tell you what, a bit of insight from me. We moved across the country from Perth, which is in Western Australia, all the way to the East, which is the Sunshine Coast. For those of you, maybe if you're in the United States, that's the equivalent of moving from San Diego all the way through to New York, give or take.

So, opposite sides of the country, right? Of the, in our case, the continent. And I knew we had to put this event together. I was thinking, “Look, where do we go? Where do we go?” It's always good. I was putting this event together, and I was thinking, “Where do I host it around the country?”

Most events typically happen in a nice city, and people fly in from all over, so it's going to be easy to be accessible. At the time I was standing in this thought process, I was standing on a beach close by, Mooloolaba, that's how you say it. I got it wrong a few times anyway. My daughter's playing in the playground, which is down by the beach and the sand.

I'm standing there thinking, “We could do it on the Gold Coast. We could do it in Sydney.” As my daughter's playing, I look up and see, here's the Mantra Hotel. I look the other way, and I see the ocean, and I look back up at the hotel, and I'm like, “Well, it's got to be there, right?”

It's in my backyard. We moved here because I believe it’s one of the most beautiful places in the country, if not the world. And I thought, “Wow, wouldn't it be magnificent to bring martial arts school owners from all over the world to meet up on the Sunshine Coast?” And so that was it.

It was so successful that I've already booked the hotel for next year, June 2024. So, how did the event go down? All right. I played mostly part as a host, which is what I wanted to do. I think everybody in our group hears me talk a lot. I like the aspect of bringing so many people around and bringing people, having people from our community step up and share a lot of great insights.

I think I'm just going to break it down from top to bottom. I kicked off the event, and straight after me, we had Ross Cameron, who spoke about the $20,000-a-month pro shop formula. This was a really exciting session. And, you know, when I was promoting the event, I promised that within day one, you would walk away with six figures.

Strategies that would get you six figures in the bank if implemented within the next 12 months. And we did that on day one. A big part of this was Ross Cameron's $20,000-a-month pro shop formula.

That's generating $20,000 a month from your pro shop. Ross, being an engineer by trade, went down into all the aspects to look at and how to design your pro shop, from the layout, where it should be exactly, how to display the items, what to display, and where to source them from, changing stock.

There was so much to cover. It was a really, really impactful 90 minutes. Next up, we had Cheyne McMahon, who spoke about the open day—a six-figure open-day formula. That's something we've covered a lot. Shane's done really well with running open days. We call it the six-figure open day because that's what's generated on the day in student value.

For him, his record, I think, was 89 students signups on the day. When I moved up to the Sunshine Coast, Shane lives in Brisbane, and I knew he was running an open day. I thought, hang on, I want to get this on film. We've talked about the strategies and bounced it around, but I've never really been hands on a part of it.

I drove down to Brisbane, filmed the entire open day, and just watched him. Watch the whole process. It was great because we got to talk about it after, but we got to run through the open day live and break down exactly each strategy, what to do from the marketing, how to fill the room, what to do during the day, the demos, who to get involved, organic marketing through the community.

And so we did a rundown through the video and basically covered all the strategies from that. Awesome. Next up, this is all day one.

We had Lindsay Guy. Lindsay Guy was talking about retention boosting strategies, things that they've done within their school. When we started working with Lindsay Guy, it was reported that he's grown his business by 233% since being in the community.

He attributes a lot of that to things he gets from our community. That's not “me and me. Give myself a pat on the shoulder”, but the weekly calls that we have where we have a bunch of martial arts school owners that get together. That's where the magic happens because that's where the ideas are shared.

The martial arts school owners that attend those calls are the ones that succeed the most because that's where you get the live feedback, right? There's nothing like bringing a problem to a call, and you've got someone that's been in the business 30, 40 years and has gone through those different phases and be able to share those insights with you.

How to create retention boosted customer experiences from first contact to walk-in to introduction to sign up. Awesome. We finished the day off a bit early, but we did something epic. We did a mastermind on a river cruise. We hired, what do you call them? A big boat cruiser. To do a river cruise through all the canals.

We also got a sponsor on board club works and martial arts software, and they got on board and contributed with gifts and just really enhancing the experience, which was really, really amazing. So anyway, it's sunset now; if you haven't seen the sunset around the Sunshine Coast, it's pretty spectacular.

I've got a video and some footage that I'll include below this post, martialartsmedia.com/146. Go check it out. It's pretty amazing. We had the river cruise. We got on board. It was networking, a bunch of drinks, a bunch of fun, and picked up a bunch of world-class seafood and had meals on board.

That wrapped up day one for us. Pretty amazing for day one. On day two, we had Grand Master Zulfi Ahmed. Now, there are a million things that I can say about working with Grand Master Zulfi Ahmed on the day and through the weekend. But I can say he completely blew everyone away with the value, the knowledge, his energy just unmatched.

Grand Master Zulfi is a unique individual. You've probably heard of him; if not, go look him up. Based in Pasadena, Texas. Bushi Ban International is his organization. And Master Zulfi, we spent the entire Saturday with him going through a bunch of topics, which I was actually sworn to secrecy and not allowed to share.

I can tell you that everybody in our group still talks about the experience that day, and he went over and above and delivered. After the event, we visited different schools around the Sunshine Coast in Brisbane, having lunch, having dinners, having talks. For me, it was just a super, really, really valuable experience.

The amount of knowledge that I gained spending a couple of days with Grand Master Zulfi Ahmed. That was Saturday, a jam-packed day. The next morning, Sunday, we started wrapping things up.

Grand Master Zulfi shared his insight, which was what he promised. His promise was that he would show you how to increase, give you a million-dollar idea, how to increase your trial-to-member conversions by more than 70%.

He demonstrated that with a bunch of school owners. They sat down, and he showed us the structure of how they do that, which was mind-blowing, pretty spectacular. Within that, we hosted what we call the Instructors’ Roundtable, but we had a bunch of top school owners who joined us and basically sat on the hot seat.

That was a great experience. We had Grand Master Ridvan Manav shares from the Australian Martial Arts Academy in Sydney—one of the largest martial arts schools within the world. Listening to the wealth of knowledge he brought to the table, being interactive with everyone in the group, being open and generous, and helping everybody within the group.

Also, Zak Jovanov from Premier Martial Arts in Perth sharing how they run thousands plus students between their two schools and just a wealth of knowledge, and it is great to have him on board. That almost brought us to the end of the day.

Then we had Kyl Reber. Kyl from Chikara Martial Arts in Brisbane. When I put all the event details together, I shared everything, and he sent me a message and said, “Hey George, I really love the lineup. It's all great on money-making strategies and everything. But if I could take 10, 30 minutes and share a couple of things that we do differently and how we've grown our school to 370 students plus by really focusing on community activities.”

And then another great community member, Kyl Reber, shared cultivating culture and community for retention. Kyl sent me a message after I put the lineup together for the Partners Intensive and said, “Hey, George really loved the lineup. Everything seems focused on money-generating activities, which is awesome, but we do things different.”

And organically, they've grown their martial arts school to 370 plus students without running ads but really focusing on their culture and community activities. Kyl said, “Look, if I've got 10, 30 minutes, I'd love to share.” And I said, “Well, you've got 90 minutes. Take it away.” It was a really amazing session and just brought a bit of a different flavor to the event.

Last but not least, I finished up with the 90-day growth plan. Every 90 days, we get together and work on a plan—a plan for what are the things that you need to do. And I guess for, I don't know about you, but sometimes you go to an event, and you get all this information and insight, and then you go home. You're so pumped with everything to do, but now I've got this long to-do list of things you've got to get done, and you don't have a plan on the most essential thing to do next.

It's great that you've got all these ideas, but if you're at a certain level and someone is at a completely another level to you, the insight that you might have gotten is great advice, but just not in the moment. The 90-day growth plan is all about taking all the things from the event and make sure that you get a plan structured and you know what to do as soon as you get home.

Anyway, that gives you a bit of an idea of what happened at the event. We've got a few events coming up, and I'd love to invite you to a few, depending on when you're listening to this. I'll be hosting the Martial Arts Media Intensive. I'm coming over to the United States. I'll be hosting the Martial Arts Media Intensive as part of the Bushi Ban Power Week, hosted by Grand Master Zulfi in Pasadena, Texas, which will be running between the 18th and the 22nd of October, 2023.

We'll be there Friday, the 20th. We're going to be hosting the event, and we've got five speakers covering over three different continents, right? Two speakers from the United States, two here from Australia, as well as from the United Kingdom. It's an epic week that Grand Master Zulfi hosts the Bushi Ban Power Week, which is their martial arts organization.

There's between gradings, martial arts seminars, and the martial arts workshop, business workshop. There's a lot happening. If you're in Texas or keen to travel, I'd love to meet you in the USA. First time back in five years, almost since the last time I spoke at an event. Three years, four years, something like that.

Anyway, we'd love to see you. On top of that, we have two martial arts business events happening. One online and one again in Australia in June 2024. I know online isn't as cool as in person, but the cool thing about online is that we've got access to speakers from around the globe, and we get double the work done in half the time.

And you don't have to travel, right? I know, yep, being in person is great, but in between, we run our online events too, which are awesome. And no matter where you are in the world, you could potentially join us.

Look, if you'd like to know anything about these events, shoot me an email at [email protected] or wherever you see this, comment below, whether it's on Facebook or Instagram, or wherever you see this, comment below and ask. I will reach out to you and share with you all the details of how you can attend the next event. Awesome. Look, thanks so much for watching or listening.

If you've got some great insights from this, please share this with someone, one of your martial arts school and friends, somebody who might get good value from this. I look forward to speaking to you on the next podcast. Go to martialartsmedia.com/146, and you'll find all the photos of the events, some videos, and a couple of cool resources.

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