In this martial arts business case study, Evan and Erica share how they scaled their martial arts school from 30 to 170 members, boosting monthly recurring revenue by $10,000. 

IN THIS EPISODE:

• A unique perspective of Evan and Erica on the connection between music and martial arts
• The business relationship when it comes to their martial arts school
• Problems that Evan and Erica faced in their martial arts school business
• Balancing martial arts tradition and business
• The benefits of joining the Partners program and the influence of its community
• What is the A.I.R. model, and how is it going to help you in your martial arts business
• Involvement of Evan and Erica’s children in the martial arts school
• Driven by a vision of financial independence and lifestyle flexibility
• Breaking away from Conventional Life
• And more  

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TRANSCRIPTION

GEORGE: Hey, it's George Fourie. Welcome to another Martial Arts Media™ Business Podcast. Today, I've got two awesome guests with me, and this is my favorite episode to be doing because it's a martial arts business case study with two amazing clients who I've known for a little over a year.

Evan Whetter and Erika Graf, soon to be Erika Whetter, welcome to the show.

ERICA: Thank you.

EVAN: Thanks, George. It's great to be here.

GEORGE: You've got a bit of an interesting story, and I want to explore both because you're long-time business owners and you're also two very well-established musicians, which I really admire because that was like part of my history for a long time in my life. Leaving school, I played drums, and I didn't want to do anything else but play drums.

And I would play in cover bands and bands, and I would travel all around, and that was my thing. Until I realized I couldn't cut it as a musician, and then life took over. But you guys have really made it work, and we're going to talk about all the martial arts stuff and everything. But you also run a music school, right?