In this episode of School Owner Talk, hosts Duane Brumitt and Allie Alberigo sit down with Ed Pizzo, the founder of Dually, an innovative competition platform that blends martial arts, technology, and community engagement. Ed shares how Dually allows martial arts schools to create virtual challenges, engage students, boost retention, and attract sponsorships—all while making competitions more accessible and exciting.

Discover how martial arts school owners can leverage this gamified challenge system to motivate students, strengthen school culture, and even monetize through sponsorships. Whether you’re looking to run virtual tournaments, skill challenges, or interactive retention strategies, this conversation will spark fresh ideas for your school’s success.

Key Takeaways:

1. Dually is More Than a Tournament Platform – It provides a voting-based competition system for martial arts, fitness, and other industries. Schools can host challenges, skill competitions, and gamified engagement activities for students.

2. A Powerful Retention Tool – Regular challenges keep students motivated and engaged, reducing the likelihood of quitting.

3. Parental Involvement Boosts Retention – By allowing parents to participate in voting, they become more invested in their child’s journey.

4. Monetization Through Sponsorships – Schools can attract local and national sponsors to fund competitions, provide prizes, and promote businesses while engaging their community.

5. Cross-School and International Competitions – Schools can compete against each other virtually, creating excitement and camaraderie.

6. Social Media Integration for Growth – Challenges can be shared on social media, driving awareness, referrals, and community engagement for martial arts schools.

7. A Future of Customization – Dually is expanding to allow white-label options, private competitions, and personalized scoring systems.

Action Steps for School Owners:

1. Explore Dually – Visit duelly.com and connect with Ed Pizzo to see how the platform can integrate into your school.

2. Plan a Virtual Challenge – Start with an internal school competition (e.g., best form, best weapons routine, fitness challenge).

3. Engage Parents – Get families involved in voting and social media sharing to increase student commitment.

4. Test a Sponsored Competition – Reach out to local businesses to sponsor a small challenge and build momentum.

5. Incorporate into Your Curriculum – Use Dually as a way to reinforce leadership training, public speaking, and student goal-setting.

6. Consider Seasonal Competitions – Host a Spring Invitational or Year-End Grand Championship using the platform.

7. Monitor Retention Impact – Track how participation in Dually competitions affects student retention and excitement in your school.

Final Thoughts:

Dually is not just a competition tool—it’s a way to engage students, create lasting memories, and build a stronger martial arts community. If you’re looking for an innovative way to keep students motivated, increase retention, and expand your school’s influence, this platform is worth exploring.

Share this episode with other school owners and let’s continue innovating together!

In this episode, Duane Brumitt and Allie Alberigo discuss how to create a martial arts program that goes beyond physical techniques to focus on character development, leadership, and confidence. They emphasize the importance of teaching life skills that help students succeed not only in martial arts but in all aspects of life.

Key Topics Discussed:

• The purpose behind martial arts programs and how defining this purpose can shape a school’s culture and longevity.

• The role of character development and how it impacts a student’s confidence, discipline, and perseverance.

• Strategies to communicate the depth of martial arts benefits to parents to increase retention and long-term student commitment.

• The importance of setting clear expectations for both students and parents from the beginning.

• How leadership programs, public speaking training, and structured progress milestones contribute to student development.

• The need for school owners to engage parents and create a community that supports student success.

• The value of retention strategies, including milestone check-ins, leadership development, and structured progress tracking.

Action Items:

1. Clarify Your Program’s Purpose – Ensure that your martial arts school is structured around more than just physical training by integrating leadership and life skills development.

2. Enhance Parent Engagement – Develop a system where parents understand and support their child’s progress, such as signing off on leadership homework.

3. Improve Student Retention – Set up structured communication strategies, including automated reminders for progress milestones and regular check-ins with parents.

4. Create Role Models Within Your School – Implement leadership and instructor development programs that guide students through different levels of responsibility.

5. Segment and Personalize Events – Plan events targeted at specific age groups or belt levels to build stronger community connections.

6. Develop an Alumni Program – Consider reconnecting with former students through periodic events to maintain long-term engagement.

Final Thoughts:

A successful martial arts program should focus on building students into better individuals, not just better fighters. By strengthening character development, improving retention strategies, and fostering community support, school owners can create lasting impact and ensure student success.

If you enjoyed this episode, share it with other school owners and continue making a difference in students’ lives through martial arts.

In this episode, we tackle one of the biggest challenges martial arts school owners face—keeping students engaged and motivated from white belt to black belt and beyond. We explore common reasons students quit, the role of parents in retention, and how school culture and instructor enthusiasm play a critical role in student success.

We discuss strategies for overcoming loss of interest, lack of progress, and competing activities, along with ways to strengthen the connection between students, instructors, and parents. From setting clear milestones to engaging parents in the journey, this episode is packed with practical insights on building a strong retention system.

Key Topics Covered:

Why students lose motivation and how to prevent dropouts

The importance of instructor enthusiasm and engagement

Strategies for keeping parents involved in their child’s progress

The impact of setting clear goals and milestones

How leadership programs and long-term vision increase retention

Creating a strong community within the martial arts school

Action Items:

Enhance Parent Engagement: Schedule progress check-ins with parents to discuss their child’s development and reinforce the value of training.

Create a Goal-Setting System: Encourage students to set specific training goals for each class to maintain motivation.

Personalize Student Recognition: Use students’ names regularly, celebrate milestones, and acknowledge progress publicly to build stronger connections.

Implement a Retention Strategy: Choose one new strategy from the discussion—whether it’s a leadership program, a reward system, or progress tracking—and apply it this week.

Encourage Parent Advocacy: Educate parents on how to reinforce martial arts lessons at home, helping them become active supporters in their child’s journey.

What’s your best retention tip? Comment below or message us with your strategies for keeping students engaged long-term!

In this episode, we dive deep into student retention strategies and how to transform trial members into lifelong students. We explore best practices in onboarding, parent engagement, and communication methods that keep students committed for the long haul.

Key topics include:

• The importance of first impressions and pre-framing expectations.

• Engaging both students and parents for stronger retention.

• The role of clear communication and human connection in martial arts schools.

• The impact of structured onboarding and milestone celebrations.

• Addressing common dropout reasons and preventing student disengagement.

• The value of positioning martial arts as a lifelong journey, not just an activity.

Join us as we break down the mindset and tactical approaches that lead to a thriving, long-term student base.

Want to grow your martial arts school, avoid burnout, and build a thriving leadership team? You’re in the right place! In this episode, Professor Duane Brumitt and Shihan Allie Alberigo break down the essential strategies for developing a strong leadership team that will help your school expand, retain students, and create future leaders.

Key Topics Covered:

Why trying to do everything yourself holds your school back

How to identify and develop future leaders from your students

The difference between a good instructor and a great leader

How to delegate effectively and avoid burnout

The importance of public speaking, decision-making, and leadership training

How to create a school culture that fosters leadership and keeps students engaged

Building a structured leadership pipeline can transform your school and impact students for life. Tune in to learn how to implement these strategies and take your martial arts school to the next level!

In this episode of Martial Arts School Owner Talk, Allie and Duane break down The Five Pillars of a Thriving Martial Arts School—the essential elements every school owner needs to ensure long-term success.

They dive deep into:

✅ Defining Your Vision – Why having a clear mission is crucial for growth.

✅ Building Strong Leadership Teams – The power of mentorship and team development.

✅ Engaging Parents & Students – Creating a strong community inside and outside the dojo.

✅ Financial Mastery – Avoiding common pitfalls and ensuring profitability.

✅ Personal & Professional Growth – The key to staying motivated and avoiding burnout.

This episode is packed with practical strategies, real-world examples, and actionable takeaways to help you run a martial arts school that thrives.

In this episode, Professor Duane Brumitt reflects on his 26-year journey as the owner of TriStar Martial Arts. From starting with a passion for training to building a full-time business, Duane shares the ups and downs of running a martial arts school. Tune in to hear about the pivotal moments that shaped his career, his transition to focusing on life skills development, and his advice for fellow school owners on leadership, financial stability, and creating lasting impact.

In this motivational podcast episode, Professor Duane Brumitt and Shihan Allie Alberigo discuss practical and inspiring strategies to end the year on a high note. They cover goal-setting, effective holiday sales, reconnecting with students, running impactful events, and even balancing family and personal development. Plus, hear insights on maximizing martial arts business potential and fostering gratitude. Perfect for school owners and martial arts instructors looking to finish strong and set up for a successful new year!  

Reference in the podcast:

My Plan For Living To 156: By Dan Sullivan

I Trained Like A Black Belt For 90 Days

https://www.youtube.com/watch?v=bA7i0xdQVCs

In this insightful session, we explore the transformative potential of ChatGPT and AI in martial arts school management. Join Duane Brumitt, Shihan Allie Alberigo, and special guest James Bret Dunlap as they dive into practical AI applications—from automating marketing tasks to streamlining school operations. Discover how AI can save time, enhance productivity, and elevate the student experience. Whether you're new to AI or looking to deepen your understanding, this episode is packed with actionable advice.

Resources mentioned:

Make.com

Lead Hunter Media

High Income Skills

Exceptional Classes

In this episode, Duane Brumitt and Shihan Allie Alberigo dive deep into the innovative ways martial arts school owners can use ChatGPT to streamline their business operations. They discuss practical applications for marketing, student engagement, retention, content creation, and even time management. Discover how ChatGPT can save time, generate creative content, and improve communication with parents and students alike. Whether you're a martial arts school owner or just curious about using AI tools in business, this episode is packed with actionable insights!