Podcast Description

The back-to-school season is one of the biggest growth opportunities for martial arts school owners. Parents are looking for activities that build discipline, confidence, and focus—and martial arts is at the top of that list.

In this episode of School Owner Talk, Duane Brumitt and Allie Alberigo share how to capitalize on this season with targeted events, promotions, and community engagement strategies—while also tying in National Martial Arts Appreciation Month in September to create even more momentum.

From Buddy Week promotions to sponsorship opportunities, team training, and retention-focused events, this conversation will help you kick off the school year with energy, excitement, and enrollment growth.

Listen now and set your school up for a strong fall season.

Key Takeaways

Timing is Everything: Back-to-school season is prime time for parent decision-making—capitalize on it with well-timed events and offers.

Buddy Week Works: A well-structured buddy program turns current students into your best recruiters.

Incentives Drive Action: Use raffle tickets, gear credit, or special event access to reward participation.

Community and Culture Matter: Retention starts with creating a welcoming, connected environment for both students and guests.

Sponsors Can Offset Costs: Local businesses can help cover event expenses in exchange for exposure.

Team Training is Critical: Your staff should be prepared to engage and convert guests into new members.

Action Steps for School Owners

Plan Your Calendar: Schedule Buddy Week (or Buddy Month) during September for maximum impact.

Create Marketing Materials: Flyers, social posts, and email campaigns should go out at least two weeks in advance.

Secure Sponsors: Approach local businesses for giveaways or event support.

Set Incentives: Decide on rewards and clearly communicate them to students and parents.

Train Your Team: Run role-play scenarios so staff can confidently engage with guests.

Track and Follow Up: Collect guest contact info, track attendance, and follow up with offers to join.

Additional Resource Material

Free Resource: “National Martial Arts Appreciation Month Playbook” – Step-by-step guide for running a successful program.

Recommended Reading: The E-Myth Revisited by Michael E. Gerber – for building systems that free up your time.