In this episode of the Lights On Data Show, host George Firican explores the innovative integration of AI, creativity, and immersive experiences with guest Geoff Thatcher, Executive Creative Director for the Game On AI experience at the College Football Hall of Fame. Geoff discusses how AI is transforming visitor engagement by personalizing and enhancing museum and exhibition experiences. They delve into the intricate process of incorporating AI technologies, balancing the human touch with technological advancements, and the exciting future possibilities of AI in storytelling and visitor interaction.