Did you know BIPOC markets have a buying power of $4 Trillion? D&I doesn’t start and stop at the HR department. The world is evolving, especially the platforms we love to support. Therefore, it is important to understand the methods to market to diverse audiences. As marketers, we are responsible for the messaging and mediums that we create in order to market our brands. Let’s explore how your company can tap into diverse marketings with a solid inclusive marketing strategy. Takeaways: 
• The buying power of communities of color.
• Strategies to market to a diverse consumer base.
• Reviewing internal and external strategies and tactics to create a successful campaign.

Check out upcoming DigiMarCon Digital Marketing, Media and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/