What If It Did Work?

Creating Legacies: Lee Benson on Value Creation, Financial Wisdom, and Raising Innovators


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Join the celebration of value creation and financial wisdom as I sit down with the remarkable entrepreneur and author Lee Benson to mark three incredible years of podcasting. Discover the transformative journey from launching Abbey Aerospace to penning the "Value Creation Kid," and why financial education in childhood is the cornerstone for grooming future innovators. We unravel personal parenting tales, acknowledging that shielding our kids from struggle might just shield them from success, highlighting the necessity of challenges in shaping responsible, value-creating adults.

Embark on a deep exploration of the nuanced art of value creation for entrepreneurs, where we dissect the common trap of underselling ourselves and the pursuit of genuine value over mere sales numbers. Lee and I draw lessons from Disneyland's unforgettable experiences, examining value creation across material, emotional, and spiritual dimensions. Furthermore, we discuss the impact of emotional energy in leadership and the arts, and how self-awareness and challenging the status quo can lead to internal fulfillment and positive change.

Wrapping up with broader perspectives on value creation, success, and leadership, we challenge traditional educational paths and emphasize practical application and intrinsic motivation, inspired by wisdom from my late business partner, Jack Welch. We confront the resistance to change in established systems like education, and through stories of entrepreneurship and a Tanzanian student's outlook, we celebrate the power of perseverance and proactive living. This episode not only honors the entrepreneurial spirit but serves as a call to action for carving paths of value that contribute to a legacy of success and fulfillment for future generations.

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What If It Did Work?By Omar Medrano

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